FreshDirect Review

UPDATED Jul. 2018

FreshDirect is much more than just a meal delivery service. It is a one-stop shop for all your dietary needs. As soon as you enter the website, you will notice the overwhelming abundance of delicious goodies just waiting to be taken off the virtual shelf. In this FreshDirect review, we’ll focus on the company’s rich offer of ready-made meals and meal kits and hint at the vast range of groceries, pastries, and drinks you can pop into the cart on your way to the checkout.

FreshDirect Homepage

How FreshDirect Works

Shopping at FreshDirect is the same as at any other e-store. You browse the offer, pick the products you like, and once you are done, simply proceed to the checkout. If you do not already have an account, you will be asked to create one. FreshDirect is not a subscription-based service, so you can order whenever you wish, without any commitments.

As far as the variety of the meals is concerned, we will just say that at any given moment, you have hundreds of dishes at your disposal. The convenient classification of the dishes by type makes it easier to find what you’re craving. The categories are further divided into subcategories and there are over a dozen of filters you can apply when searching for the perfect meal. The meal kits are slightly less numerous, but you still get around 40 different kits you can try out.

Once you select the meals and kits you wish to enjoy, all you need to do is confirm your order and let the FreshDirect staff do the rest of the work. Their job is to neatly pack everything into separate boxes and deliver the delicious food to your doorstep.

FreshDirect how work

What Makes FreshDirect Different

FreshDirect offers an unparalleled variety of both meals and other food items, without compromising on the freshness and the quality. In comparison to the food you can normally buy in stores, this company offers fresher, healthier food with a longer shelf life. The items can stay in your fridge for up to 7 days.

At the moment, FreshDirect offers over 3,000 varieties of fresh food items. Apart from the hundreds of meals we have mentioned in the previous section of this FreshDirect review, the store features a variety of fresh groceries. You can purchase fruit, vegetables, meat, poultry, seafood, dairy, deli items, bakery goods, pastry, party platters, frozen goods, beer, wine, and spirits. You can also purchase groceries for your pantry, a variety of beverages, household items, baby, pet, and health and beauty items, and even flowers. As you can see, the store has virtually everything you need in one place.

What truly sets this store apart from its competitors is that it strives to excel in every aspect of the service and settles for nothing short of absolute customer satisfaction. It uses custom software fed with all the information on the size shape and location of all the items you ordered, which allows FreshDirect to pack faster and use optimal packaging for every item. All meat and seafood are custom-cut and all the meals are carefully prepared by professional chefs. You get full nutritional information, including lists of possible allergens. Your shopping lists are saved for easy reordering and your preferred delivery time is reserved in order for the deliveries to perfectly fit your schedule. In case you are not satisfied with your order, FreshDirect does everything to make it right. Simply put, you get premium quality along with stellar service.

FreshDirect does not only deliver to home addresses but also makes deliveries to offices and schools. Businesses can create standing orders and regularly receive delicious items for the staff, opt for FreshDirect event catering, and order office-friendly fruit. Making sure that no customer desire goes unfulfilled, the company is always adding new products to its offer in accordance with customer requests.

Meals And Recipes

FreshDirect meal options
For Singles
Gluten-Free
Low-Carb
Low-Fat
Organic
Vegan
Vegetarian
FreshDirect Recipes

FreshDirect meals are divided into several basic categories. These include entrées, marinated meat and kabobs, sauces and marinades, side dishes, appetizers, salsas and dips, green salads, sandwiches and wraps, pizzas, sushi, deli salads, soups and chili, and breakfasts. These categories are divided into several subcategories for easier navigation. You can also check out the new meals, the meals that are on sale, family-sized, kid-friendly, and vegetarian meals, dishes under 500 calories, and party food.

If you find it hard to make a choice because there are too many dishes at your disposal, you can sort them by popularity, price or alphabetically or you can choose the Sale option and view the special offers first. You can also filter the meals by nutritional value and sort them by serving size, amount of calories, total fat, saturated fat, cholesterol, sodium, total carbohydrate, dietary fiber, sugars, protein, vitamin A % daily value, vitamin C % daily value, calcium % daily value, and iron % daily value.

FreshDirect offers meals for a variety of special dietary needs. Its offer includes vegan, vegetarian, and organic dishes, meals suitable for children, low-calorie meals, and much more. No matter what your needs and preferences are, there is a high chance that this company can satisfy your desires.

FreshDirect meals

Pricing

With several hundred meals, over 3,000 items in the store, and new items added all the time, it is hard to speak of a definite price range. As far as the meal items go, they can cost as little as $3 per serving/package and the prices rarely go over $10 per serving. For meal kits, the prices per serving normally range from $7.50 to $14.99.

The minimum order for home deliveries is $30 for all areas, except for the Hamptons, where the limit is set at $99. Unfortunately, shipping does not come free of charge, unless you purchase a Delivery Pass ($79 for 6 months, $129 for a year). The delivery fee depends on the area and ranges from $5.99 to $15.99.

FreshDirect pricing

Meal Kits

FreshDirect always has dozens of excellent, novice-friendly meal kits on its offer. You can go with the standard offer or choose something from the Smart & Simple and Stir-Fry collections. All the kits come with detailed instructions, as well as information on the number of servings, skill level, spice level, cooking time, necessary equipment, pantry items you should have on hand, and nutritional information.

You even get great pairing suggestions so you can make your meal even more satisfying. The meals normally take between 20 and 50 minutes to prepare and the instructions are super-easy to follow.

Delivery Areas

FreshDirect has a rather limited delivery area. It delivers to most addresses in selected counties of New York, New Jersey, Connecticut, Pennsylvania, Delaware, and Washington D.C. You can check whether FreshDirect delivers to your zip code as soon as you enter the website.

The company also makes deliveries to the Jersey Shore and the Hamptons, but only in the summer.

Pros
  • Commitment-free ordering
  • Hundreds of delicious ready-made dishes
  • Over 3,000 kinds of fresh food items
  • Dozens of great meal kits
  • Fresh food items with a long shelf life
  • Suitable for various special diets
  • Delivers to home addresses, offices, and schools

Cons

  • Limited delivery area
  • Free delivery only with a Delivery Pass

Sample Dishes

If you subscribe to FreshDirect, you can easily prepare culinary masterpieces using only the ingredients and recipes found in your meal kit box. You may not be a pro chef just yet, but with FreshDirect, you can easily make restaurant-grade meals. You don’t have to take our word for it – check out the images below to get a better idea of the types of dishes you can enjoy with FreshDirect.

Bottom Line

FreshDirect proves that freshness does not have to come at the expense of variety. With hundreds of dishes and thousands of items at your disposal, you can experiment with new flavors all year long, but you can also stick with your favorites and reorder whenever you wish. There are no commitments, just the sheer joy of discovering new ways to make your palate happy. Customers with special dietary needs also get a lot of options to choose from and the meal kits are designed so even the most inexperienced of home cooks can create lovely dishes with a little help from the FreshDirect chefs. The only downside of the service is that it does not offer free shipping unless you are willing to invest in a Delivery Pass (which still means it isn’t free) and it only delivers to a handful of counties in a couple of US states.


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