FreshDirect VS Blue Apron Comparison

UPDATED Oct. 2019
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How to choose the best meal kit delivery service when your two top picks both deliver only the freshest of ingredients sourced from reputable suppliers and provide their customers with amazing menus filled with delicious and creative meals?

Our exhaustive Blue Apron Vs. Fresh Direct comparison was developed to indicate all the subtle distinctions in the quality of these services and lay them out in a neat, easy-to-follow table, so you can easily decide which is the right fit for you.

FreshDirect
More Options Than You Ever Imagined
VS
Blue Apron
Healthy cooking made fun and easy

Highlights

FreshDirect
FreshDirect is a huge marketplace filled with fresh food items, ranging from meals and meal kits to groceries, baked goods, and treats of all sorts, all natural and reasonably priced.
  • Price Range: $
  • Average Price Per Meal: $10.13
  • Shipping Cost: $5.99 *
  • Delivery Area: 5 states
*the costs vary from $5.99 to $15.99 depending on location
Blue Apron
Blue Apron is a healthy home cooking solution that allows you to cook impressive meals, save time on meal planning and preparation, and even save some cash by getting premium-quality ingredients in just the right quantity at a good price.
  • Price Range: $$
  • Average Price Per Meal: $9.74
  • Shipping Cost: $0 *
  • Delivery Area: 48 states
*free shipping on all orders except for 2-recipe boxes for 2 people

Compare Features

FreshDirect
Best For
Best for individuals looking for a one-stop shop for all their dietary needs
Menu/Meal Plans
Fresh Direct provides its customers with several ordering options, including meal kits, ready-made meals, and various food items.
Recipes/Meal Options
With Fresh Direct, you have thousands of food items, hundreds of dishes, and around 30 meal kits at your disposal.
Meal & Recipe Variety
FreshDirect offers omnivore, vegetarian, organic, low-calorie low-carb, low-fat, and gluten-free meals and meal kits. Its ready-made dishes include breakfasts, entrées, sides, appetizers, and soups, as well as a variety of sauces, marinades, salsas, dips, salads, pizzas, sandwiches, wraps, marinated meats, kabobs, and even sushi. You can also purchase groceries, pastry, and beverages.
Food Quality
Although FreshDirect offers a vast variety of different products, what they all have in common is that they are fresh and generally made of high-quality, natural, and organic ingredients.
Nutritional Value & Portion Size
As FreshDirect offers over 3,000 food items and hundreds of meals, nutritional value and portion size vary significantly. However, since the company uses natural and organic ingredients, the products are generally healthy and rich in nutrients.
Subscription Flexibility
If you wish to modify or cancel your order with FreshDirect, you can do it at any time, but you must notify the company before the cutoff date, which depends on your location.
Refunds
If you are not happy with your order from FreshDirect, contact the company straight away and you will either get a replacement or refund.
Blue Apron
Best For
Best for adventurous foodies with little experience in the kitchen
Menu/Meal Plans
Blue Apron offers two menus, including the 2-Person menu and the Family menu.
Recipes/Meal Options
Blue Apron features 8 new recipes on the 2-Person menu and 4 new recipes on the Family menu each week.
Meal & Recipe Variety
Blue Apron's menu focuses on easy-cleanup, quick-prep recipes that are often ready in just 30 minutes. The recipes are suitable for omnivores, vegetarians, and fans of the Mediterranean diet. The chefs aim to strike a perfect balance between meat, seafood, and veggie options and create innovative meals inspired by international classics.
Food Quality
Blue Apron takes pride in offering nothing but the freshest, sustainably sourced seafood recommended by the Seafood Watch, hormone-free, antibiotic-free meat, and nutritious seasonal produce fresh from the farm, free from GMOs, and organic whenever possible.
Nutritional Value & Portion Size
Blue Apron offers optimally balanced meals with portion size based on the rules of healthy eating, thus allowing you to enjoy satisfying meals without overeating or wasting food.
Subscription Flexibility
With Blue Apron, you can switch from one plan to another or pause your delivery whenever you want. All changes to your subscription must be made before the 'Changeable before' date, which you can view in your account.
Refunds
Blue Apron boasts its unique Freshness Guarantee. If you are not happy with your order, you can contact the company and they will gladly resolve your issue.

Suitable For

FreshDirect
Meals For Families
Meals For Kids
Meals For Seniors
Meals For One
Blue Apron
Meals For Families
Meals For Kids
Meals For Seniors
Meals For One

Compare Meal Options

FreshDirect
Vegetarian Meals
Vegan Meals
Paleo Meals
Keto Meals
Low-Carb Meals
Low-Fat Meals
Meals For Diabetics
Gluten-Free Meals
Organic Meals
Weight Loss Meals
Blue Apron
Vegetarian Meals
Vegan Meals
Paleo Meals
Keto Meals
Low-Carb Meals
Low-Fat Meals
Meals For Diabetics
Gluten-Free Meals
Organic Meals
Weight Loss Meals

Compare Sample Meals

FreshDirect
Blue Apron

Compare Extras

FreshDirect
A La Carte Menu
Gift Cards
Marketplace
Blue Apron
A La Carte Menu
Gift Cards
Marketplace

Compare Ratings

FreshDirect
FINAL RATING
8.0/10
Meal Options
Variety
Nutritional Value
Portion Size
Flexibility
Price
Blue Apron
FINAL RATING
9.6/10
Meal Options
Variety
Nutritional Value
Portion Size
Flexibility
Price

Compare Customer Reviews

FreshDirect
  • Submitted By Henry Giles on 07/22/2017
    I’m a lazy guy, so this kind of store is exactly what I need. Groceries – they’ve got ‘em, meals – so many options, beer – hell yeah.
  • Submitted By Laura Forbes on 05/05/2017
    Sure, it’s convenient, but it’s not as good as it’s hyped up to be.
  • Submitted By Hannah Rogers 3.5 on 03/14/2017
    The food’s awesome, but it’s too pricy if you ask me.
Blue Apron
  • Submitted By George on 07/02/2019
    We have had Blue Apron for over a year now. They have cleaned up alot of mistakes from the past - missing ingredients, etc.. Their food is very good, they know how to spice a dish and great sauces. We will keep using them. However, I have to say, there are now several competitors with fully organic food and a wider choice of meals each week. We are going to check them out. Organic food matters. If BA wants to survive for another year (I hope they do), they are at least going to have to expand their choices to 18 a week.
  • Submitted By LISA on 03/23/2019
    I have tried many different delivery services. I love to cook and have no problems in the kitchen, however sometimes shopping and planning...well there is no time. I love that you can choose which recipes you like which meats ect. Why better than fast food and takes just about the same time. things I would like they change, less pots to clean, and tripe the veggies in each recipe; CUSTOMER SERCVICE IS THE BEST. However I wish they would not send a box unless I order, trying to remember to cancel for the week because I wont be home is something
  • Submitted By Virginia Cole 11/28/2018
    When I first started using Blue Apron, I was amazed! The meals were delicious, flavorful, and very easy to prepare. We slowly switched to eating Blue Apron meals six days every single week and it was all great until a couple of months ago when they started sending the shipments late and missing the ingredients. Sometimes they don’t pack a garnish or a spice which isn’t a deal breaker but I’ve missed main ingredients a couple of times as well. Hope Blue Apron ups their game since I would really hate to switch companies after such pleasant experiences in the past.
  • Submitted By Jan on 09/04/2018
    I have been using Blue Apron for about 10 months now. The ingredients are always fresh. The recipes have been delicious. And the variety and portion sizes make BA a top meal delivery service. I would recommend BA to anyone looking to cook healthy meal options. I love BA and can't imagine what I'd do without them now. I can't remember how we cooked prior to BA. Our meal planning before BA was so blah now that I think about it. Sign up for BA and you really will be glad you gave them a try.

Winner

Blue Apron is a meal delivery service geared toward suiting your particular eating preferences, so you have a lot of freedom when it comes to choosing your ingredients. It focuses on responsible food and animal growing practices, which sets it apart from other meal kit deliveries. Read our Blue Apron review to discover if it is the right service for you.

* All the prices on this website are subject to change without notice. While we put a great deal of effort into making sure that all the prices are accurate, one or more products may have outdated prices. Please visit the specific product’s official website for exact prices.
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