FreshDirect VS Blue Apron

UPDATED Jul. 2018
Table Of Contents+

How to choose the best meal kit delivery service when your two top picks both deliver only the freshest of ingredients sourced from reputable suppliers and provide their customers with amazing menus filled with delicious and creative meals?

Our exhaustive Blue Apron Vs. Fresh Direct comparison was developed to indicate all the subtle distinctions in the quality of these services and lay them out in a neat, easy-to-follow table, so you can easily decide which is the right fit for you.

FreshDirect
More Options Than You Ever Imagined
VS
Blue Apron
Healthy cooking made fun and easy

Highlights

FreshDirect
FreshDirect is a huge marketplace filled with fresh food items, ranging from meals and meal kits to groceries, baked goods, and treats of all sorts, all natural and reasonably priced.
  • Average Price Per Meal: $20.00
  • Shipping Cost: $6.99
  • Delivery Area: 6 states
Blue Apron
Blue Apron is a healthy home cooking solution that allows you to cook impressive meals, save time on meal planning and preparation, and even save some cash by getting premium-quality ingredients in just the right quantity at a good price.
  • Average Price Per Meal: $9.99
  • Shipping Cost: $0
  • Delivery Area: 50 states

Compare Features

FreshDirect
Best For
Best for individuals looking for a one-stop shop for all their dietary needs
Menu/Meal Plans
Fresh Direct provides its customers with several ordering options, including meal kits, ready-made meals, and various food items.
Recipes/Meal Options
With Fresh Direct, you have thousands of food items, hundreds of dishes, and around 40 meal kits at your disposal.
Meal & Recipe Variety
FreshDirect offers omnivore, vegetarian, vegan, organic, low-calorie low-carb, low-fat, and gluten-free meals and meal kits. Its ready-made dishes include breakfasts, entrées, sides, appetizers, and soups, as well as a variety of sauces, marinades, salsas, dips, salads, pizzas, sandwiches, wraps, marinated meats, kabobs, and even sushi. You can also purchase groceries, pastry, and beverages.
Food Quality
Although FreshDirect offers a vast variety of different products, what they all have in common is that they are fresh and generally made of high-quality, natural, and organic ingredients.
Nutritional Value & Portion Size
As FreshDirect offers over 3,000 food items and hundreds of meals, nutritional value and portion size vary significantly. However, since the company uses natural and organic ingredients, the products are generally healthy and rich in nutrients.
Subscription Flexibility
If you wish to modify or cancel your order with FreshDirect, you can do it at any time, but you must notify the company before the cutoff date, which depends on your location.
Refunds
If you are not happy with your order from FreshDirect, contact the company straight away and you will either get a replacement or refund.
Blue Apron
Best For
Best for adventurous foodies with little experience in the kitchen
Menu/Meal Plans
Blue Apron offers two menus, including the 2-Person menu and the Family menu.
Recipes/Meal Options
Blue Apron features 8 new recipes on the 2-Person menu and 4 new recipes on the Family menu each week.
Meal & Recipe Variety
Blue Apron's menu focuses on easy-cleanup, quick-prep recipes that are often ready in just 30 minutes. The recipes are suitable for omnivores, vegetarians, and fans of the Mediterranean diet. The chefs aim to strike a perfect balance between meat, seafood, and veggie options and create innovative meals inspired by international classics.
Food Quality
Blue Apron takes pride in offering nothing but the freshest, sustainably sourced seafood recommended by the Seafood Watch, hormone-free, antibiotic-free meat, and nutritious seasonal produce fresh from the farm, free from GMOs, and organic whenever possible.
Nutritional Value & Portion Size
Blue Apron offers optimally balanced meals with portion size based on the rules of healthy eating, thus allowing you to enjoy satisfying meals without overeating or wasting food.
Subscription Flexibility
With Blue Apron, you can switch from one plan to another or pause your delivery whenever you want. All changes to your subscription must be made before the 'Changeable before' date, which you can view in your account.
Refunds
Blue Apron boasts its unique Freshness Guarantee. If you are not happy with your order, you can contact the company and they will gladly resolve your issue.

Suitable For

FreshDirect
Meals For Families
Meals For Kids
Meals For Seniors
Meals For One
Blue Apron
Meals For Families
Meals For Kids
Meals For Seniors
Meals For One

Compare Meal Options

FreshDirect
Vegetarian Meals
Vegan Meals
Paleo Meals
Keto Meals
Low-Carb Meals
Low-Fat Meals
Meals For Diabetics
Gluten-Free Meals
Organic Meals
Weight Loss Meals
Blue Apron
Vegetarian Meals
Vegan Meals
Paleo Meals
Keto Meals
Low-Carb Meals
Low-Fat Meals
Meals For Diabetics
Gluten-Free Meals
Organic Meals
Weight Loss Meals

Compare Sample Meals

FreshDirect
Blue Apron

Compare Extras

FreshDirect
A La Carte Menu
Gift Cards
Marketplace
Blue Apron
A La Carte Menu
Gift Cards
Marketplace

Compare Ratings

FreshDirect
FINAL RATING
8.0/10
Meal Options
Variety
Nutritional Value
Portion Size
Flexibility
Price
Blue Apron
FINAL RATING
9.6/10
Meal Options
Variety
Nutritional Value
Portion Size
Flexibility
Price

Compare User Reviews

FreshDirect
  • Submitted By Henry Giles on 07/22/2017
    I’m a lazy guy, so this kind of store is exactly what I need. Groceries – they’ve got ‘em, meals – so many options, beer – hell yeah.
  • Submitted By Laura Forbes on 05/05/2017
    Sure, it’s convenient, but it’s not as good as it’s hyped up to be.
  • Submitted By Hannah Rogers 3.5 on 03/14/2017
    The food’s awesome, but it’s too pricy if you ask me.
Blue Apron
  • Submitted By Rachel Nobs on 04/18/2018
    Blue Apron has totally changed my life. The food is fresh the recipes are surprising and my family is so happy that I am cooking dinner for them three nights a week. Every year I worry that blue apron will stop sending me food, and then I don't know what I will do. Three cheers for Blue Apron.
  • Submitted By Valerie on 03/13/2018
    Very unhappy with this company. Even after you stop your delivery, they charge you again and you get food you do not want, won't eat and they won't refund your money. Buyer beware.
  • Submitted By Jess B. on 02/20/2016
    I've been using Blue Apron for over about two years now. It was really awesome at first, but in the past 6 months, every box I have received has been messed up in some way. I'm talking totally wrong meals, missing ingredients, cracked eggs, ingredients that don't match any of the meals in the box, etc. Basically, I've given them several chances because I did have such a good run with them but I only expect their quality to go down. It's a shame because price wise, it's as good as it gets
  • Submitted By Luis Blanco on 02/15/2018
    Blue Apron has been excellent. We tried BA and from week 1 were impressed. The meals are flavorful, the easy to follow instructions are perfect, and the variety of cuisine is fun. We are truly enjoying the ability to prepare our home cooked meals while exploring new foods, flavors, and regions that we otherwise would have. Thank you Blue Apron!!

Winner

Blue Apron is a meal delivery service geared toward suiting your particular eating preferences, so you have a lot of freedom when it comes to choosing your ingredients. It focuses on responsible food and animal growing practices, which sets it apart from other meal kit deliveries. Read our Blue Apron review to discover if it is the right service for you.

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