Blue Apron Review

UPDATED Feb. 2019
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Based in New York and launched in 2012, Blue Apron is a highly successful company that has long been one of the most popular meal kit delivery services in America. While often characterized as an easy solution for lazy home cooks, it is in fact a perfect service for anyone who wants to stop stressing about cooking and start enjoying it more than ever.

Its pre-portioned ingredients are fresh and natural, its recipes are both simple and innovative, its subscriptions are flexible, and its prices are more than affordable. Keep reading our Blue Apron review to find out exactly what you get with this popular meal kit delivery service.

blue apron homepage

How Blue Apron Works

With Blue Apron, the whole process is really simple. First, you get to pick a meal plan in accordance with your needs. The plans at your disposal include the 2-Person plan and the Family plan, with the latter being suitable for families of 4. The Blue Apron menu features 12 new recipes every week, 8 of them available on the 2-Person menu and 4 of them available on the Family menu. You get to freely choose your recipes, decide how many meals you want to cook per week,and simply wait for the box with all the ingredients to be delivered to your doorstep.

The whole process is really simple: pick out your plan (they offer a 2-person and family option), choose your recipes and wait for the box with all the ingredients to be delivered to your doorstep.

When everything arrives, all you have to do is follow the clear and simple instructions. You’ll get all the details you need along with the ingredients – carefully portioned so you never have to work with too much or too little. From the exact kitchen utensils, pots, and pans you need to use to the proper way to prepare each of your ingredients, everything will be covered in the interactive instructions. Blue Apron even has a nice selection of how to videos that can show you what to do if you’re feeling stumped.

If you don’t have proper cooking utensils and/or dishes, you can order some from the Blue Apron website. The market page offers a selection of high-quality cooking gear that you can use to prepare its (and other) meals. In addition, if you don’t want to bother with choosing and then buying a wine to go with your meal, you can subscribe to its monthly wine delivery plan and have a box of carefully selected wines delivered to you every month.

What Makes Blue Apron Different

What makes this service stand out from countless others is its focus on responsible food growing practices. Blue Apron is very selective when it comes to partnering with suppliers. It works with fisheries that source sustainable seafood recommended by Seafood Watch. It partners with local farmers so it can get all the fruit and vegetables when they are at the peak of freshness. It does not source GMOs and takes serious measures to ensure that its ingredients are natural and good for you. The meat comes from over 100 family-run farms across the US that employ the best sustainability practices, grow their animals with care, and oppose to the use of added hormones and other growth promoters.

Why is this important? Well, favorable deals with suppliers make sure everybody benefits from the deal. The farmers have a guaranteed buyer, Blue Apron has a steady supply of produce, and the customers get high-quality ingredients to cook with.

Another part of the Blue Apron mission is to combat food waste and unsustainable food growing systems. Fruit and vegetables are grown with minimum pesticide use and using regenerative soil practices, allowing the land to remain healthy for years to come.

blue apron food growing system

Every recipe you get from Blue Apron comes with a wine pairing. If you don’t feel like picking out your own wine or just don’t want to go shopping for anything, Blue Apron has you covered there, too. By signing up for its monthly program, you get a nice box with six 500 ml bottles of wine – three reds and three whites – along with a story behind each wine, some tasting notes, and pairing tips. The bottles may be too small for some people’s taste, but the folks behind the service claim they’re perfect for two people.

Last but not least, if you need to send someone a thoughtful gift on short notice, Blue Apron is an excellent solution. You can send your friend an electronic wine or meal gift card and decide on the card’s value. Alternatively, you can pick up something useful at the Blue Apron market.

Meals and Recipes

Blue Apron meal options
For Families
For Singles

Like we mentioned earlier in this Blue Apron review, the meal kit delivery service offers two menus: the 2-Person plan and the Family plan, which serves 4 people. With the 2-person plan, you can select 2 or 3 recipes out of 8 each week whereas you get to choose 2, 3 or 4 out of 4 recipes if you opt for the Family plan.

2 person blue apron

Although the service does not offer specialized meal plans for different dietary needs, it does allow customers who opt for the 2-Person plan to choose between omnivore and vegetarian options. In addition, before checkout, you can also customize your dietary preferences. There are 7 options you can select or rule out: beef, poultry, pork, lamb, fish, shellfish or none if you are a vegetarian. The recipes you receive will be based on your dining preferences, which you can change at any point if you like. Each of the recipes is cooked only once a year.

The menu is quite diverse and features something for nearly any taste, with plenty of meaty, seafood, and veggielicious options. The recipes are inspired by various world cuisines and there are always at least a few meal ideas for those who love the Mediterranean cuisine. Blue Apron is particularly well-known for its healthy and creative renditions of street food favorites from around the globe.

Home cooks with a hearty appetite might be happy to hear that Blue Apron meals generally come in ample portions. While the service frequently features recipes under 500 calories, some of the dishes on the menu may contain up to 1,000 calories per serving. Therefore, if you are watching your weight, be sure to check the nutritional information before ordering.

In your package, you’ll receive all the needed ingredients in pre-portioned amounts, along with step-by-step recipe cards to guide you through the cooking process.

Blue Apron takes care to inform you about the details of your ingredients, so nutritional and calorie labels are provided with each order. The labels include information about nutrients, daily values, possible allergens, sugars, and fat. These values might vary only slightly depending on other ingredients you may add during cooking, such as oil.

blue apron family plan

If you’re interested in cooking something not currently on the menu, you can check out Blue Apron’s cookbook, which features all the recipes that were on offer so far. You can prepare these meals on your own if you wish.

As we mentioned previously in our Blue Apron review, another interesting option that the service provides its customers with is wine delivery. If you decide to order wines to go with your food, you’ll receive 6 wine bottles per month, 500 ml each – just about enough for two people. They are selected by Blue Apron’s expert chefs to match the recipes you’ll be cooking that month, so you don’t have to go wine shopping either.

wines blue apron

Blue Apron Pricing

How much does Blue Apron cost?

Should you decide to subscribe to Blue Apron, you will first be asked to choose a plan. With the 2 person plan, the price of one serving is $9.99 regardless of how many recipes you order. If you opt for the Family plan, the price of a single serving is $8.99 if you order 2 recipes, $7.99 if you order 3 recipes, and $7.49 if you order 4 recipes per week.

Shipping is free of charge on all orders with the Family meal plan. Orders including 3 recipes for 2 people also qualify for free shipping. However, if you order 2 recipes with the 2-Person plan, you have to pay a $7.99 shipping fee per delivery.

blue apron pricing
Two Person Plan (2 servings)
Meals per weekMeal kit pricePrice per serving
Family Plan (4 servings)
Meals per weekMeal kit pricePrice per serving

Delivery Areas

Blue Apron delivers recipes and meal ingredients throughout the US. Depending on your location, you may be able to choose the desired delivery date and change it at your convenience. You do not have to be at home to receive the delivery – unless you are ordering wine, in which case an adult signature is required.

The food is transported in insulated packaging in order to preserve freshness. Furthermore, the company offers its unique Freshness Guarantee. If you notice that there is an ingredient missing or your food arrives damaged or not in an acceptable cooking condition, you can get in touch with the Blue Apron staff within 7 days after delivery and receive a replacement, refund or credit that you can use for future orders.

Blue Apron Pros And Cons

To make sure Blue Apron meets all your standards and expectations, it is important to know its biggest advantages and disadvantages. With a short overview of its pros and cons, you can easily decide if Blue Apron is the right meal kit service for you.

  • 2 rich weekly menus
  • 12 fresh recipes every week
  • Easy-to-follow instructions
  • Fine wines at excellent prices available with the Blue Apron wine club
  • Special menu for vegetarians available with the 2-Person plan
  • Only fresh, organic fruits and vegetables
  • Hormone and antibiotic-free meat
  • Nationwide coverage
  • Freshness guarantee


  • No vegetarian option in the Family plan
  • Shipping is not free on all orders

Sample Dishes

If you subscribe to Blue Apron, you can easily prepare culinary masterpieces using only the ingredients and recipes found in your meal kit box. You may not be a pro chef just yet, but with Blue Apron, you can easily make restaurant-grade meals. You don’t have to take our word for it – check out the images below to get a better idea of the types of dishes you can enjoy with Blue Apron.

Bottom Line

While doing research for our Blue Apron review, we were pleasantly surprised to see so many interesting recipes and wine pairings. The service has certainly done an excellent job of enabling you to tune the recipe offers to your personal dining preferences. Not only can you select different plans, you can also choose the types of meat you want to receive or opt for vegetarian recipes in case you’re not much of a meat lover. The delivery area coverage is excellent, so you can order from Blue Apron no matter where in the US you live. All in all, if you’re looking to subscribe to a meal delivery service, we certainly recommend considering Blue Apron as one of your top five choices.

* All the prices on this website are subject to change without notice. While we put a great deal of effort into making sure that all the prices are accurate, one or more products may have outdated prices. Please visit the specific product’s official website for exact prices.
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