Blue Apron VS HelloFresh

UPDATED Jun. 2018
Table Of Contents+

Choosing the right meal kit delivery service to fit your personal taste and that of your entire family is challenging enough even without having two high-quality options such as Blue Apron and HelloFresh pinned against each other.

This HelloFresh vs. Blue Apron comparison serves as a comprehensive guide about both companies, including their biggest advantages but also their potential shortcomings. If you are torn between these two companies, our objective Blue Apron vs. HelloFresh comparison covers all the essential features of these services in order to make your final choice as easy as possible.

Blue Apron
Healthy cooking made fun and easy
VS
HelloFresh
Fresh, tasty and healthy cooking

Highlights

Blue Apron
Blue Apron is a healthy home cooking solution that allows you to cook impressive meals, save time on meal planning and preparation, and even save some cash by getting premium-quality ingredients in just the right quantity at a good price.
  • Average Price Per Meal: $9.99
  • Shipping Cost: $0
  • Delivery Area: 50 states
HelloFresh
HelloFresh is an allergen-friendly, vegetarian-friendly, flexible, and quite affordable meal kit delivery, allowing you to cook meals that suit your taste in little time, hassle-free, while staying on budget.
  • Average Price Per Meal: $9.99
  • Shipping Cost: $0
  • Delivery Area: 48 states

Compare Features

Blue Apron
Best For
Best for adventurous foodies with little experience in the kitchen
Menu/Meal Plans
Blue Apron offers two menus, including the 2-Person menu and the Family menu.
Recipes/Meal Options
Blue Apron features 8 new recipes on the 2-Person menu and 4 new recipes on the Family menu each week.
Meal & Recipe Variety
Blue Apron's menu focuses on easy-cleanup, quick-prep recipes that are often ready in just 30 minutes. The recipes are suitable for omnivores, vegetarians, and fans of the Mediterranean diet. The chefs aim to strike a perfect balance between meat, seafood, and veggie options and create innovative meals inspired by international classics.
Food Quality
Blue Apron takes pride in offering nothing but the freshest, sustainably sourced seafood recommended by the Seafood Watch, hormone-free, antibiotic-free meat, and nutritious seasonal produce fresh from the farm, free from GMOs, and organic whenever possible.
Nutritional Value & Portion Size
Blue Apron offers optimally balanced meals with portion size based on the rules of healthy eating, thus allowing you to enjoy satisfying meals without overeating or wasting food.
Subscription Flexibility
With Blue Apron, you can switch from one plan to another or pause your delivery whenever you want. All changes to your subscription must be made before the 'Changeable before' date, which you can view in your account.
Refunds
Blue Apron boasts its unique Freshness Guarantee. If you are not happy with your order, you can contact the company and they will gladly resolve your issue.
HelloFresh
Best For
Best for busy home cooks seeking healthier versions of comforting classics
Menu/Meal Plans
With HelloFresh, you can opt for the Veggie Plan, Classic Plan or Family Plan.
Recipes/Meal Options
HelloFresh offers 8 new recipes on the Classic Menu, 3 new recipes on the Veggie Menu, and 5 new recipes on the Family Menu each week.
Meal & Recipe Variety
HelloFresh converts all-time favorites into more colorful, quick-to-make meals that can be ready to eat in as little as 20 minutes. Its selection includes omnivore, vegetarian, kid-friendly, egg-free, nut-free, gluten-free, and dairy-free recipes. Most meals are designed for everyday home dining, with occasional premium dishes for special occasions.
Food Quality
HelloFresh provides locally sourced ingredients of the highest quality. Its seafood is ocean-friendly, wild-caught, and recommended by the Seafood Watch. Its meat originates from local farms that meet the highest standards of quality. Its produce is natural, freshly picked, and comes from family-owned farms.
Nutritional Value & Portion Size
The meals you cook with HelloFresh are made of nutrient-packed ingredients and have optimal nutritional value. Portions are ample enough to keep you full but do not count on leftovers.
Subscription Flexibility
With HelloFresh, you can modify your subscription or switch between plans anytime. You can also pause, skip or cancel your order whenever you wish. All changes to your subscription must be made by 11:59 pm PST 5 days prior to your next scheduled delivery
Refunds
HelloFresh offers refunds if you are not satisfied with your delivery. Refunds can take 3-5 days to process.

Compare Plans & Pricing

Blue Apron
Blue Apron Plans & Pricing
Two Person Plan (2 servings)
Meals per weekMeal kit pricePrice per serving
2$51.95$10.99
3$65.94$10.99
Family Plan (4 servings)
Meals per weekMeal kit pricePrice per serving
2$79.92$9.99
3$107.88$8.99
4$143.84$8.99
HelloFresh
HelloFresh Plans & Pricing
Veggie Plan (2 servings)
Meals per weekMeal kit pricePrice per serving
3$59.94$9.99
Veggie Plan (4 servings)
Meals per weekMeal kit pricePrice per serving
3$119.98$9.99
Classic Plan (2 servings)
Meals per weekMeal kit pricePrice per serving
2$39.96$9.99
3$59.94$9.99
4$79.92$9.99
Classic Plan (4 servings)
Meals per weekMeal kit pricePrice per serving
3$119.88$9.99
Family Plan (4 servings)
Meals per weekMeal kit pricePrice per serving
2$69.92$8.74
3$104.88$8.74

Suitable For

Blue Apron
Meals For Families
Meals For Kids
Meals For Seniors
Meals For One
HelloFresh
Meals For Families
Meals For Kids
Meals For Seniors
Meals For One

Compare Meal Options

Blue Apron
Vegetarian Meals
Vegan Meals
Paleo Meals
Keto Meals
Low-Carb Meals
Low-Fat Meals
Meals For Diabetics
Gluten-Free Meals
Organic Meals
Weight Loss Meals
HelloFresh
Vegetarian Meals
Vegan Meals
Paleo Meals
Keto Meals
Low-Carb Meals
Low-Fat Meals
Meals For Diabetics
Gluten-Free Meals
Organic Meals
Weight Loss Meals

Compare Sample Meals

Blue Apron
HelloFresh

Compare Extras

Blue Apron
A La Carte Menu
Gift Cards
Marketplace
HelloFresh
A La Carte Menu
Gift Cards
Marketplace

Compare Ratings

Blue Apron
FINAL RATING
9.6/10
Meal Options
Variety
Nutritional Value
Portion Size
Flexibility
Price
HelloFresh
FINAL RATING
9.5/10
Meal Options
Variety
Nutritional Value
Portion Size
Flexibility
Price

Compare User Reviews

Blue Apron
  • Submitted By Rachel Nobs on 04/18/2018
    Blue Apron has totally changed my life. The food is fresh the recipes are surprising and my family is so happy that I am cooking dinner for them three nights a week. Every year I worry that blue apron will stop sending me food, and then I don't know what I will do. Three cheers for Blue Apron.
  • Submitted By Valerie on 03/13/2018
    Very unhappy with this company. Even after you stop your delivery, they charge you again and you get food you do not want, won't eat and they won't refund your money. Buyer beware.
  • Submitted By Jess B. on 02/20/2016
    I've been using Blue Apron for over about two years now. It was really awesome at first, but in the past 6 months, every box I have received has been messed up in some way. I'm talking totally wrong meals, missing ingredients, cracked eggs, ingredients that don't match any of the meals in the box, etc. Basically, I've given them several chances because I did have such a good run with them but I only expect their quality to go down. It's a shame because price wise, it's as good as it gets
  • Submitted By Luis Blanco on 02/15/2018
    Blue Apron has been excellent. We tried BA and from week 1 were impressed. The meals are flavorful, the easy to follow instructions are perfect, and the variety of cuisine is fun. We are truly enjoying the ability to prepare our home cooked meals while exploring new foods, flavors, and regions that we otherwise would have. Thank you Blue Apron!!
HelloFresh
  • Submitted By Kaylyn Morgan on 06/21/2018
    I have had a HelloFresh subscription for a year or so... with that being said HelloFresh really does offer some awesome recipes and I always enjoy their glazed. The more I have gotten into using HelloFresh the more I have increasingly became frustrated by meats leaking out everywhere, soggy bags, and frankly your just paying to much money to have your meals potentially ruined. It really wasn’t wouldn’t have been such a problem had it not happened nearly on a weekly basis. I’m a little sad to leave HelloFresh as their meals are tasty but it’s not worth the money. I’m going to try some other meal kit delivery services and see how that goes. I’m starting out with every plate which is WAY CHEAPER.
  • Submitted By Miriam Lindley on 06/20/2018
    Due to a coupon I went in to see the meals they had and I did not like any of them as I’m on a low carb diet. So I deactivated the account. It showed deactivated as I checked it. I then got the meals anyway. When I called customer service they said that I reactivated them. That is not true why would I reactivated meals I did not want. But the major problem was their customer service. The guy that I spoke to was beyond rude, would not listen to me at all, kept interrupting me and calling was belligerent. I had to ask for his supervisor because it was impossible to talk to him. I will never use them again. And the food they sent was not like the food from HomeChef. Not very good meals.
  • Submitted By Beth on 06/07/2018
    Totally disappointed with their business model. What a scam. They hook you in and make it difficult to unsubscribe. I thought I did and because of that I did not create an order for the next week. A package came anyway (to our vacation address so the next lucky renters got some food I have to pay for). I have many allergies in my house and need to make sure what comes is edible for everyone. I called customer and got absolutely no where.
  • Submitted By Jennifer on 06/03/2018
    I have been ordering Hello Fresh for several months now and I generally satisfied. I find that the recipes are pretty good. I am however sick and tired of taking a meal out of the fridge 4 days later and seeing that the meat is passed the ''best by''. I would expect to be able to make and eat a meal without having to worry about the meat being expired especially if it's before the next order arrives.

Winner

Blue Apron is a meal delivery service geared toward suiting your particular eating preferences, so you have a lot of freedom when it comes to choosing your ingredients. It focuses on responsible food and animal growing practices, which sets it apart from other meal kit deliveries. Read our Blue Apron review to discover if it is the right service for you.

Meal Options

HelloFresh takes the lead in this category since they offer three different meal plans. Blue Apron has only two.

If you decide to go with HelloFresh, you can choose between the Classic, the Vegetarian, and the Family plan. You can opt for 2 or 4 servings per meal with each of these 3 plans. The Classic plan allows you to order up to 5 recipes per week. However, if you subscribe to either the Vegetarian or the Family plan, you receive 3 dinners a week.

Blue Apron offers the 2-person and the Family plan. They don’t have an exclusively vegetarian plan, but you can state that you don’t like meat when you’re subscribing and all your recipes will be meat-free. If the 2-person plan sounds good to you, then you should know that you get 2 or 3 dishes every week, 2 servings each. Family plan subscribers always receive 4 servings, no matter whether they opt for 2, 3 or 4 recipes per week.

Variety

Both HelloFresh and Blue Apron introduce various creative recipes to their customers each week.

HelloFresh offers 6 dishes for the Classic plan, 3 dishes for the Vegetarian plan, and 3 dishes for the Family plan. Although you don’t get to choose your recipes with the Vegetarian and the Family plan, you can rest assured that you’ll always receive the most delicious dishes.

Blue Apron gives you the opportunity to select 2 or 3 out of 8 magnificent recipes if you opt for the 2-person plan. There are 3 vegetarian and 5 meat dishes on the menu every week. Their Family plan doesn’t include vegetarian recipes, but your family will certainly enjoy having any of their dishes for dinner. Blue Apron shares 4 new outstanding family-friendly recipes every week.

Nutritional Value

HelloFresh and Blue Apron both provide recipes for meals that perfectly satisfy the dietary needs of the whole family.

Every recipe from HelloFresh features the number of calories the meal contains. Moreover, HelloFresh is very careful with the choice of their ingredients, so you can be sure that you will eat only healthy, wholesome food.

Blue Apron works hard to provide ingredients of the highest quality for you and your family. The nutritive value of their meals can be found on their recipe cards, so you can choose dishes according to your diet.

Portion Size

Every ingredient you get from both HelloFresh and Blue Apron is carefully measured and prepared. You always receive just the right amount of ingredients needed to cook the perfect meal, never too much and never too little.

Both meal delivery services tailor their servings to meet the needs of an average adult. The Family plan is created for sumptuous dinners for a family of four.

Flexibility

This isn’t a category that’ll help you make up your mind since both companies are very flexible when it comes to orders and subscriptions.

HelloFresh allows you to change or skip your delivery any time you want. You just need to be careful and do it at least 5 days before the delivery date. You can also cancel your subscription without any penalties.

Blue Apron accepts any changes as well. All you have to do is log in to your account and check whether your order is “changeable.” In case it is, you can choose to change something or to skip a delivery. Subscription cancellation can also be done online in a few simple steps.

Price

HelloFresh Classic and Vegetarian plans cost $9.99 per serving while the Family plan costs $8.74 per serving. Shipping is free of charge.

With Blue Apron, the 2-Person plan costs $10.99 per serving if you order 2 recipes per week and $9.99 per serving if you want to get 3 recipes in your weekly delivery. The Family plan costs $8.99 per serving. The standard shipping fee is $7.99 per delivery. However, shipping is free of charge if you choose to order 3 or 4 recipes for 4 people.

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