Blue Apron VS HelloFresh

UPDATED Sep. 2018
Table Of Contents+

Choosing the right meal kit delivery service to fit your personal taste and that of your entire family is challenging enough even without having two high-quality options such as Blue Apron and HelloFresh pinned against each other.

This HelloFresh vs. Blue Apron comparison serves as a comprehensive guide about both companies, including their biggest advantages but also their potential shortcomings. If you are torn between these two companies, our objective Blue Apron vs. HelloFresh comparison covers all the essential features of these services in order to make your final choice as easy as possible.

Blue Apron
Healthy cooking made fun and easy
VS
HelloFresh
Fresh, tasty and healthy cooking

Highlights

Blue Apron
Blue Apron is a healthy home cooking solution that allows you to cook impressive meals, save time on meal planning and preparation, and even save some cash by getting premium-quality ingredients in just the right quantity at a good price.
  • Average Price Per Meal: $9.20
  • Shipping Cost: $0
  • Delivery Area: 50 states
HelloFresh
HelloFresh is an allergen-friendly, vegetarian-friendly, flexible, and quite affordable meal kit delivery, allowing you to cook meals that suit your taste in little time, hassle-free, while staying on budget.
  • Average Price Per Meal: $9.99
  • Shipping Cost: $0
  • Delivery Area: 48 states

Compare Features

Blue Apron
Best For
Best for adventurous foodies with little experience in the kitchen
Menu/Meal Plans
Blue Apron offers two menus, including the 2-Person menu and the Family menu.
Recipes/Meal Options
Blue Apron features 8 new recipes on the 2-Person menu and 4 new recipes on the Family menu each week.
Meal & Recipe Variety
Blue Apron's menu focuses on easy-cleanup, quick-prep recipes that are often ready in just 30 minutes. The recipes are suitable for omnivores, vegetarians, and fans of the Mediterranean diet. The chefs aim to strike a perfect balance between meat, seafood, and veggie options and create innovative meals inspired by international classics.
Food Quality
Blue Apron takes pride in offering nothing but the freshest, sustainably sourced seafood recommended by the Seafood Watch, hormone-free, antibiotic-free meat, and nutritious seasonal produce fresh from the farm, free from GMOs, and organic whenever possible.
Nutritional Value & Portion Size
Blue Apron offers optimally balanced meals with portion size based on the rules of healthy eating, thus allowing you to enjoy satisfying meals without overeating or wasting food.
Subscription Flexibility
With Blue Apron, you can switch from one plan to another or pause your delivery whenever you want. All changes to your subscription must be made before the 'Changeable before' date, which you can view in your account.
Refunds
Blue Apron boasts its unique Freshness Guarantee. If you are not happy with your order, you can contact the company and they will gladly resolve your issue.
HelloFresh
Best For
Best for busy home cooks seeking healthier versions of comforting classics
Menu/Meal Plans
With HelloFresh, you can opt for the Veggie Plan, Classic Plan or Family Plan.
Recipes/Meal Options
HelloFresh offers 8 new recipes on the Classic Menu, 3 new recipes on the Veggie Menu, and 5 new recipes on the Family Menu each week.
Meal & Recipe Variety
HelloFresh converts all-time favorites into more colorful, quick-to-make meals that can be ready to eat in as little as 20 minutes. Its selection includes omnivore, vegetarian, kid-friendly, egg-free, nut-free, gluten-free, and dairy-free recipes. Most meals are designed for everyday home dining, with occasional premium dishes for special occasions.
Food Quality
HelloFresh provides locally sourced ingredients of the highest quality. Its seafood is ocean-friendly, wild-caught, and recommended by the Seafood Watch. Its meat originates from local farms that meet the highest standards of quality. Its produce is natural, freshly picked, and comes from family-owned farms.
Nutritional Value & Portion Size
The meals you cook with HelloFresh are made of nutrient-packed ingredients and have optimal nutritional value. Portions are ample enough to keep you full but do not count on leftovers.
Subscription Flexibility
With HelloFresh, you can modify your subscription or switch between plans anytime. You can also pause, skip or cancel your order whenever you wish. All changes to your subscription must be made by 11:59 pm PST 5 days prior to your next scheduled delivery
Refunds
HelloFresh offers refunds if you are not satisfied with your delivery. Refunds can take 3-5 days to process.

Compare Plans & Pricing

Blue Apron
Blue Apron Plans & Pricing
Two Person Plan (2 servings)
Meals per weekMeal kit pricePrice per serving
2$47.95$9.99
3$59.94$9.99
Family Plan (4 servings)
Meals per weekMeal kit pricePrice per serving
2$71.92$8.99
3$95.88$7.99
4$119.84$7.49
HelloFresh
HelloFresh Plans & Pricing
Veggie Plan (2 servings)
Meals per weekMeal kit pricePrice per serving
3$59.94$9.99
Veggie Plan (4 servings)
Meals per weekMeal kit pricePrice per serving
3$119.98$9.99
Classic Plan (2 servings)
Meals per weekMeal kit pricePrice per serving
2$39.96$9.99
3$59.94$9.99
4$79.92$9.99
Classic Plan (4 servings)
Meals per weekMeal kit pricePrice per serving
3$119.88$9.99
Family Plan (4 servings)
Meals per weekMeal kit pricePrice per serving
2$69.92$8.74
3$104.88$8.74

Suitable For

Blue Apron
Meals For Families
Meals For Kids
Meals For Seniors
Meals For One
HelloFresh
Meals For Families
Meals For Kids
Meals For Seniors
Meals For One

Compare Meal Options

Blue Apron
Vegetarian Meals
Vegan Meals
Paleo Meals
Keto Meals
Low-Carb Meals
Low-Fat Meals
Meals For Diabetics
Gluten-Free Meals
Organic Meals
Weight Loss Meals
HelloFresh
Vegetarian Meals
Vegan Meals
Paleo Meals
Keto Meals
Low-Carb Meals
Low-Fat Meals
Meals For Diabetics
Gluten-Free Meals
Organic Meals
Weight Loss Meals

Compare Sample Meals

Blue Apron
HelloFresh

Compare Extras

Blue Apron
A La Carte Menu
Gift Cards
Marketplace
HelloFresh
A La Carte Menu
Gift Cards
Marketplace

Compare Ratings

Blue Apron
FINAL RATING
9.6/10
Meal Options
Variety
Nutritional Value
Portion Size
Flexibility
Price
HelloFresh
FINAL RATING
9.5/10
Meal Options
Variety
Nutritional Value
Portion Size
Flexibility
Price

Compare User Reviews

Blue Apron
  • Submitted By Jan on 09/04/2018
    I have been using Blue Apron for about 10 months now. The ingredients are always fresh. The recipes have been delicious. And the variety and portion sizes make BA a top meal delivery service. I would recommend BA to anyone looking to cook healthy meal options. I love BA and can't imagine what I'd do without them now. I can't remember how we cooked prior to BA. Our meal planning before BA was so blah now that I think about it. Sign up for BA and you really will be glad you gave them a try.
  • Submitted By Diana on 07/19/2018
    I've had two deliveries from Blue Apron so far and a third on the way, but I cancelled to check out Home Chef, of which I got my first box yesterday. I switched from BA because 1) I got zucchini in all three meals last week (I didn't bother to check out the detailed ingredients, so my bad) and because 2) BA doesn't have as many weekly choices as Home Chef. That said, I was sorely disappointed in the quality of Home Chef's veggies compared to Blue Apron's. I still have another box of BA coming and I'll give HC a few week's chance before I decide my final "go-to." I've been cooking from scratch for years and I shop at a "high-end" grocery store. I spend so much money a week on my elaborate meal plan, that these meal delivery services seemed more economical to me. So, depending on how you grocery shop and cook, this could actually save you money and leave you with less food waste. All in all, I was happy with the quality of BA's ingredients. Packaging is great. Recipe cards are easy to follow. It's all good stuff. I'd just like more variety each week, especially in the beef department. And less zucchini,
  • Submitted By Rachel Nobs on 04/18/2018
    Blue Apron has totally changed my life. The food is fresh the recipes are surprising and my family is so happy that I am cooking dinner for them three nights a week. Every year I worry that blue apron will stop sending me food, and then I don't know what I will do. Three cheers for Blue Apron.
  • Submitted By Valerie on 03/13/2018
    Very unhappy with this company. Even after you stop your delivery, they charge you again and you get food you do not want, won't eat and they won't refund your money. Buyer beware.
HelloFresh
  • Submitted By roger woodruff on 09/03/2018
    THEFT, DO NOT USE THIS SERVICE, if you dont choose a meal because you cant eat anything they have that week they just send you what ever they want to and charge you 49.92 for something you have to throw out and they dont care and wont give you your money back, if you dont choose you still get charged, thats theft i am going to sue them to make the news and let every one know how horrid they are and hopefully put them out of business. if they wont care about customers then they dont need any
  • Submitted By Erin on 08/04/2018
    I love Hello Fresh! This is the best meal box I've ever used! The food is always fresh and high quality and the meals are delicious! I get the two meals for two people a week plan and I easily have 4 dinners. When I first opened the box, I thought there was no way those meals were big enough, but oh boy were they! Whenever I get tacos, I have enough meat and toppings for at least 3 meals! I am a very happy customer!
  • Submitted By Christine M on 08/01/2018
    Evidently, when you order you are signed up for weekly auto renew. Supposedly it is on the sign up page (this is what the customer service rep told me). However, I have no evidence of this as there is ZERO documentation of the auto renew in your receipt or any of the emails you get sent. They would not take back the box after it was delievered. I will be disputing the charge through my credit card, and others in the same position should do the same until they have more transparent business practices.
  • Submitted By Barbara on 07/26/2018
    We have been receiving hello fresh without any problems until last week. Not only was Robert extremely accommodating refunding our entire purchase a free box of food was sent as well. The food is always fresh, and the ecipes are easy to follow( my husband and daughter are cooking?). Thank you again Hello Fresh.

Winner

Blue Apron is a meal delivery service geared toward suiting your particular eating preferences, so you have a lot of freedom when it comes to choosing your ingredients. It focuses on responsible food and animal growing practices, which sets it apart from other meal kit deliveries. Read our Blue Apron review to discover if it is the right service for you.

Meal Options

HelloFresh takes the lead in this category since they offer three different meal plans. Blue Apron has only two.

If you decide to go with HelloFresh, you can choose between the Classic, the Vegetarian, and the Family plan. You can opt for 2 or 4 servings per meal with each of these 3 plans. The Classic plan allows you to order up to 5 recipes per week. However, if you subscribe to either the Vegetarian or the Family plan, you receive 3 dinners a week.

Blue Apron offers the 2-person and the Family plan. They don’t have an exclusively vegetarian plan, but you can state that you don’t like meat when you’re subscribing and all your recipes will be meat-free. If the 2-person plan sounds good to you, then you should know that you get 2 or 3 dishes every week, 2 servings each. Family plan subscribers always receive 4 servings, no matter whether they opt for 2, 3 or 4 recipes per week.

Variety

Both HelloFresh and Blue Apron introduce various creative recipes to their customers each week.

HelloFresh offers 6 dishes for the Classic plan, 3 dishes for the Vegetarian plan, and 3 dishes for the Family plan. Although you don’t get to choose your recipes with the Vegetarian and the Family plan, you can rest assured that you’ll always receive the most delicious dishes.

Blue Apron gives you the opportunity to select 2 or 3 out of 8 magnificent recipes if you opt for the 2-person plan. There are 3 vegetarian and 5 meat dishes on the menu every week. Their Family plan doesn’t include vegetarian recipes, but your family will certainly enjoy having any of their dishes for dinner. Blue Apron shares 4 new outstanding family-friendly recipes every week.

Nutritional Value

HelloFresh and Blue Apron both provide recipes for meals that perfectly satisfy the dietary needs of the whole family.

Every recipe from HelloFresh features the number of calories the meal contains. Moreover, HelloFresh is very careful with the choice of their ingredients, so you can be sure that you will eat only healthy, wholesome food.

Blue Apron works hard to provide ingredients of the highest quality for you and your family. The nutritive value of their meals can be found on their recipe cards, so you can choose dishes according to your diet.

Portion Size

Every ingredient you get from both HelloFresh and Blue Apron is carefully measured and prepared. You always receive just the right amount of ingredients needed to cook the perfect meal, never too much and never too little.

Both meal delivery services tailor their servings to meet the needs of an average adult. The Family plan is created for sumptuous dinners for a family of four.

Flexibility

This isn’t a category that’ll help you make up your mind since both companies are very flexible when it comes to orders and subscriptions.

HelloFresh allows you to change or skip your delivery any time you want. You just need to be careful and do it at least 5 days before the delivery date. You can also cancel your subscription without any penalties.

Blue Apron accepts any changes as well. All you have to do is log in to your account and check whether your order is “changeable.” In case it is, you can choose to change something or to skip a delivery. Subscription cancellation can also be done online in a few simple steps.

Price

HelloFresh Classic and Vegetarian plans cost $9.99 per serving while the Family plan costs $8.74 per serving. Shipping is free of charge.

With Blue Apron, the 2-Person plan costs $10.99 per serving if you order 2 recipes per week and $9.99 per serving if you want to get 3 recipes in your weekly delivery. The Family plan costs $8.99 per serving. The standard shipping fee is $7.99 per delivery. However, shipping is free of charge if you choose to order 3 or 4 recipes for 4 people.

* All the prices on this website are subject to change without notice. While we put a great deal of effort into making sure that all the prices are accurate, one or more products may have outdated prices. Please visit the specific product’s official website for exact prices.
Join our mailing list to receive exclusive updates, giveaways and coupon codes directly to your inbox.