The idea for HelloFresh started growing when two friends came to the conclusion that more and more people have less and less time to prepare and enjoy quality food. Getting fresh, handpicked ingredients has turned into too much of a luxury for a growing number of people in urban communities. Fueled by their love of food, the founders developed a business concept that allows customers the opportunity to enjoy the kind of cooking they’re missing out on because of their commitments.

HelloFresh homepage

HelloFresh aims to provide you with the opportunity to enjoy wholesome home-cooked meals with no planning, no shopping, and no hassle. You will get everything required for weeknight meals delivered free of charge to your door and all the ingredients are carefully planned and locally sourced.

After reading a couple recipes on its blog and after watching a couple of their YouTube videos, we decided to order and see what HelloFresh is all about. And we hope that after reading this HelloFresh review, you’ll decide to give this meal delivery service a chance.

How HelloFresh Works?

Put simply, the entire process can be summed up in a couple of basic steps. First off, you choose from a menu filled with tasty recipes created by HelloFresh’s culinary team. Then, they do all the time-consuming hard work – planning, selection, shopping, pre-production, and measurement. When the HelloFresh box arrives on your doorstep, all you have to do is follow the quick-and-easy recipes to prepare amazing home-cooked meals. It doesn’t get any simpler than that.

Ordering is also perfectly easy. You can pick one of the 3 basic meal plansClassicVeggie or Family, choose how many dishes per week you’d like to prepare, and which day you want your food delivered. It is as simple as that. Also, you can purchase one of the packages and print a PDF gift card for your family and friends.

Although HelloFresh is a subscription-based service, this does not mean that you have to order meals even when you don’t need them. If you have some other plans, you can simply skip a week with no charge whatsoever. Not only that, but you can cancel anytime you like, as you are not bound by any contract. Both skipping and canceling can be done online, directly through your account, so you do not have to explain your reasons to anyone.

If you are interested in improving your cooking knowledge and skills, reading the HelloFresh blog can give you a great insight into many interesting topics like cooking instructions, an overview of the essential kitchen tools and the tools its staff uses, interesting recipes and personal stories, and much more.

What Makes HelloFresh Different?

The difference is in the approach itself. This HelloFresh review should explain why this is not just another meal delivery service. Instead of sending you finished meals, you get fresh ingredients and easy to follow recipes for any day of the week. HelloFresh almost does it all, but you are left to perform the finishing touch and turn carefully selected, fresh, healthy ingredients into a culinary masterpiece.

As stated by none other than Jamie Oliver, HelloFresh is more than a business. It is a growing community of people who enjoy preparing tasty meals from scratch, using only the freshest and healthiest of ingredients. Jamie is known for taking part in socially responsible projects in the past and he fought many battles to encourage people to take their food into their own hands. This awesome concept allows you to do exactly that – get to know the ingredients and turn them into tasty meals following simple and creative recipes.

If the idea of HelloFresh as a community sounds more like clever advertising than reality, we can assure you that is not the case. This service works hard on bringing its fans together and allowing them to enjoy all the benefits of being a part of the HelloFresh family. It organizes lovely interactive culinary experiences such as FreshMeets, which allow its customers to get to know one another while enjoying fine wine and exquisite food.

While all of the above is reason enough to categorize HelloFresh as a top-tier service, what really makes HelloFresh stand out from the rest of the crowd is the fact that it never seizes to improve its offer and look for new ways to keep its customers happy. In May 2017, it launched its very own wine club, allowing its customers to enjoy great wine with their HelloFresh meals and pair them perfectly thanks to the suggestions that come with the 6-bottle packs available for ordering. Depending on your preferences, you can order just whites, just reds or a mix of the two.

HelloFresh also cares about the environment. The fact that all recipes and ingredient quantities are carefully measured allows for very little to almost zero waste on your part of the supply chain. Plus, the service has recently become the first American company to use the latest sustainable packaging known as the northbox™ insulated containers. These containers are made of 100% recycled materials and they are designed to make it easier for consumers to recycle them.

Meals and Recipes

As previously mentioned in our HelloFresh review, this meal delivery service offers you 3 basic meal plans – ClassicVeggie, and Family. Each plan comes with a separate menu and different ordering options.

The Classic plan allows you to order 3 or 4 recipes per week for 2 people or 3 recipes per week for 4 people. You can choose from 8 recipes that appear on the Classic menu every week.

The Veggie plan only allows you to order 3 recipes per week and you can choose whether you want to cook for 2 or 4 people. The Veggie menu features 3 recipes, so there is no room for picking and choosing. If you dislike the weekly offer, you can simply skip a delivery.

The Family plan is designed to feed a family of 4 and you can decide whether you want to receive 2 or 3 recipes per week. This plan has recently been redesigned and now you can choose from 5 recipes per week instead of just 3.

Now that we have covered the basics, let’s take a more in-depth look at the plans.

Classic plan

The Classic plan has the largest variety of recipes with a handpicked selection of meat, fish, produce, and grains. Along with interesting twists on traditional favorites, you will often see unique recipes that will boost your cooking skills sky high. Since September 2017, the Classic menu includes incredible 20-minute meals, which allow you to have your meals ready in minimum time, with minimum effort and cleanup.

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Vegetarian Plan

The Veggie plan offers you an abundance of seasonal produce, healthy grains, and vegetarian-friendly proteins. Although aimed at the pickiest of vegetarians, we’re certain that a lot of meat-loving food enthusiasts will fall for this awesome selection of tasty recipes.

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The Family plan

The Family plan is for those who need to think about the sensitive tummies of children growing up. When thinking about the whole squad, a lot of attention is put into preserving the flavor and nutrition even though you’re holding back on the spices. One of the coolest ways to get your entire family in the kitchen is to prepare a meal together. The recipes available with the Family plan take no more than 30 minutes to make, they require the use of 2 pots max, and they are extremely simple, so the whole family can join in on the fun, including the little ones.

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Also, each week, you’ll get the option to receive a recipe created by top celebrity chef and food campaigner Jamie Oliver.

Although the menu changes weekly, what stays the same is the amazing variety of allergen-free meals and meals for different diets. Apart from the vegetarian, kid-friendly, and omnivore dishes, every week, there is a bunch of egg-free, nut-free, dairy-free, and gluten-free recipes, all clearly labeled for easier browsing and choosing.

You can get a glimpse of the recipes and techniques needed to prepare these meals if you visit the “Our Recipes” section of the HelloFresh website. You can view the menus from past and previous weeks, up and coming ones, and Jamie’s recommendations, as well as a growing archive of fun and tasty recipes for every day.

Pricing

With HelloFresh, the price you pay per meal depends on the meal plan you choose. Here is a complete overview of the prices.

If you opt for the Classic plan, you pay $9.99 per serving. That means that on a weekly basis, you pay $59.94 for 3 meals for 2 people, $79.92 for 4 meals for 2 people, and $119.88 for 3 meals for 4 people.

With the Veggie plan, the price is the same as with the Classic plan and amounts to $9.99 per serving. Therefore, the total amount you pay per week is $59.94 for 3 meals for 2 people and $119.88 for 3 meals for 4 people.

The Family plan brings you kid-friendly meals at the price of $8.74 per serving. With this plan, your weekly delivery costs $69.92 if you are cooking 2 meals for 4 people and $104.88 if you are cooking 3 meals for 4 people.

Gift cards can be bought for the Classic and Veggie plans. Individual gift cards bring you a total of 3 meals for 2 people and can be bought for 79$ and 69$, respectively.

There is also a 15$ discount if you subscribe to the HelloFresh newsletter before ordering.

hellofresh plans

 

If you choose to become a member of the HelloFresh wine club as well, you can enjoy great wine at a great price. Monthly deliveries of six 750 ml bottles cost $89 per delivery, with shipping included. Therefore, you pay less than $15 per bottle, which is a price that is hard to beat.

For customers who want to purchase something extra and upgrade their kitchens, HelloFresh offers beautiful kitchenware. The prices range from under $10 to over $300 and the items at your disposal include cooking kits, aprons, and sets for little cooks, as well as a variety of useful items for chopping, prepping, cooking, cleaning, and serving drinks.

Delivery Areas

HelloFresh delivers its boxes to your doorstep throughout the mainland United States. Hawaii and Alaska are still not covered, but the company is working on it as we speak.

Deliveries are FREE OF CHARGE wherever you order your food from. Food is delivered in insulated boxes and packed to keep your ingredients fresh as long as possible, so you can be sure that a weekly delivery will stay fresh for at least 7 days.

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Pros
  • Fresh and tasty food on your doorstep
  • Creative and easy-to-follow recipes
  • Healthy alternative to takeaway food
  • Vegetarian, kid-friendly, gluten-free, dairy-free, egg-free, and nut-free options
  • Flexible subscription
  • Free shipping
  • Wine club

Cons

  • Still more expensive than alternatives
  • Only dinner recipes offered, no breakfast or lunch

Sample Dishes

Bottom Line

If you’re into fresh, local produce from the farmers’ market, but you don’t have time to do all that shopping, you’re in for a treat. HelloFresh delivers hand-picked ingredients and easy-to-follow recipes that turn them into delicious, tasty, and healthy meals. Want to cook but can’t spare the time to go shopping for ingredients? Then HelloFresh is the perfect choice for you.

The menus are carefully crafted to accommodate the needs of vegetarians, omnivores, little picky eaters, and people allergic to dairy, gluten, nuts or eggs. If you like good wine, you can join the HelloFresh wine club and get monthly deliveries of fine wines that go perfectly with your meals. Ordering is easy, subscriptions are flexible, and shipping is free of charge. It doesn’t get much better than that.

Although this HelloFresh review was fairly positive in almost all categories, we have to stress the fact that some people might find the exact quantities of delivered ingredients a bit on the low side. We all have different standards when it comes to portion sizes, but at the end of the day, HelloFresh delivers what it promises and it’s very hard to stay hungry with any of its plans.

HelloFresh Rating

Our ratings are the result of an objective and independent evaluation of HelloFresh, generating the final rating that reflects the overall quality of the company. Ratings may change as the service changes.

Meal Options
Variety
Nutritional Value
Portion Size
Flexibility
Price
Final Rating 9.2/10

User Reviews (30)

    HelloFresh user rating based on 30 user reviews.

    The reviews listed below reflect the opinions and experiences of real users and are in no way influenced by the meal delivery companies. Before publishing each review, our team checks whether it was submitted by an actual user in an effort to prevent false or spammy reviews.

  • Submitted By Jeremy Winchell on 08/29/2017
    If it was just a bit cheaper, we’d order all the time. The kids really love the meals and it’s super convenient.
  • Submitted By Annette Fox on 08/18/2017
    The food is good, but I’d like to have some more options. Sometimes I just don’t like any of the 6 given meals.
  • Submitted By Melanie Ford on 08/12/2017
    It’s tasty, it’s good for my kids and it’s affordable. I don’t need more than that.
  • Submitted By Zack Torres on 08/09/2017
    Recipes are so creative and easy to follow! I enjoy my stay in nights now, since the food I prepare following Hello Fresh recipes are so good. Although they really are a bit pricey, I really enjoy the whole cooking healthy meals thing.
  • Submitted By Mike Jones on 08/05/2017
    I had a great issue with portion sizes. I mean, I’m all for portion control and everything, but this is just too small for grown men. Ordering a portion for 4 people seemed barely enough for 3. Other than that, ingredients were fresh and recipes are simple. Definitely need to work on those portions more.
  • Submitted By Dana Gordon on 07/30/2017
    HelloFresh is an absolute game changer in the world where you barely even have time to cook, let alone go shopping for fresh ingredients a couple of times per week. Fresh produce, very tasty meat selection, easy to understand recipes. It’s all there. I’m definitely hooked!
  • Submitted By Chloe Miller on 07/17/2017
    After carefully preparing a meal plan for my two kids in the past 18 months, I thought I’ve depleted all the options. I enjoy variety and I think I’m creative, but recipes and meals started repeating themselves and became boring after a while. Then I thought of ordering HelloFresh. Not only did I get all they promised, it also opened a new way of thinking about fresh ingredients and portion control. Can’t wait for the next delivery!
  • Submitted By Dave Anderson on 07/14/2017
    I’m not saying I’m a great chef or anything, but I kind of know my way around the kitchen. Even though they claim that recipes are easy to follow and understand, I’m often left puzzled by lack of detail in some stages. Maybe someone also has the same issue? Apart from that, everything still comes out tasty and great. Still not as perfect as they claim.
  • Submitted By Paul Stewart on 07/10/2017
    This is an absolute revolution when it comes to vegetarian meal deliveries. I know all about Jamie’s Food Revolution, and it definitely had me going for HelloFresh when he came on board. Exceptionally fresh ingredients, easy recipes with great explanations, a blog with loads of ideas, HelloFresh is a game changer in every way.
  • Submitted By Megan Stephens on 07/04/2017
    Name doesn’t lie, they really are fresh! But I’d really like to choose my meal sometimes. I’m vegetarian and I can’t complain about food, it’s really good, but I’d like to choose the dishes by myself from time to time.
  • Submitted By Olivia Brady on 07/02/2017
    The ingredients were great but the packaging didn't keep them refrigerated.
  • Submitted By Noah Klein on 06/22/2017
    The freshness and the flavor of the ingredients is what impressed me the most. I also like that the entire order doesn't produce much waste, including the box which is recyclable.
  • Submitted By Lauren Kirby on 06/20/2017
    I was very satisfied in the beginning, but the quality of ingredients started to get worse recently. Some of them are plain rotten so I'm thinking of ending my subscription if they don't get their head back in the game.
  • Submitted By Peter Baxter on 06/16/2017
    I love Hello Fresh and have been their subscriber for over a year now. I've experienced some missing ingredients here and there, but that didn't happen that often as to become a problem.
  • Submitted By Debra Olsen on 06/11/2017
    I myself don't buy Mexican produce and would like to have more American products in my boxes.
  • Submitted By Angela Lester on 06/06/2017
    All the recipes are very easy to follow even for a newbie like me. I only wish they sent a reusable packaging so I can store my food in it.
  • Submitted By Samuel Johns on 05/16/2017
    After my first shipment I must admit I'm pretty impressed. I had difficulties picking my plan from the broad selection they offer and the introductory dish I made was delicious. I still hesitate to continue with the subscription, though since a very important ingredient was missing from one of my dishes.
  • Submitted By Nicole Atkinson on 05/10/2017
    Excellent service until the last box I got. Two of my three recipes had rotten chicken. I hope this is just a one time thing and that they'll continue with the wonderful service they provided so far.
  • Submitted By Anna Glass on 04/25/2017
    Hello Fresh is a godsend for our super busy family. It gives us delicious and unique meals without killing our waistlines.
  • Submitted By Alexander Maynard on 03/21/2017
    My first box didn't arrive, so I contacted the customer service, so they sent me another box, in the meantime the first box arrived... It was a mess. Bad logistics aside, the food was pretty decent.
  • Submitted By Joyce Leon on 03/12/2017
    The first grocery store is 18 miles away from my home and I can't just run for ingredients on the fly. The tomatoes in my Hello Fresh box were moldy and the service offered me 10$ store credit. Beyond frustrating.
  • Submitted By Jeremy Landry on 03/06/2017
    The service takes away the effort of having to plan my meals and run to the store to buy the ingredients. The food is ok but lower quality than I expected.
  • Submitted By Virginia Rush on 02/09/2017
    Love the food delivered to my doorstep, love the recipes and the ingredients. However, there's always some problem with the package. Either it's leaking or has ingredients missing. I hope Hello Fresh starts working on the packaging quality in the future.
  • Submitted By Gregory Blackburn on 01/21/2017
    Overpriced for the contents. Also, they usually use cheap veggies and potatoes as filler.
  • Submitted By Rebecca Nolan on 01/06/2017
    My boyfriend and I live in a remote town in the Northern Rockies and fresh ingredients are difficult to come by. Hello Fresh was just what we needed as it allowed us to cut our grocery runs to once every 2 weeks.
  • Submitted By Sandra Haley on 12/16/2016
    Great food, I only wish they had more gluten-free vegetarian options.
  • Submitted By Kimberly Sheppard on 12/05/2016
    They've sent me completely wrong recipes and ingredients.
  • Submitted By Larry Spence on 11/16/2016
    For 2 years Hello Fresh service was spotless and right on the money. Last two boxes came with tough stakes that were also terrible cuts. I've also noticed that every new celebrity chef guest brings errors in the recipe cards. Hope they fix this and return to their previous standards.
  • Submitted By Andrew Hester on 10/06/2016
    I wish they started offering breakfast and lunch.
  • Submitted By Melissa Mullen on 08/29/2016
    Mostly pleased with the service so far. The meals have been good to excellent and the recipes and instruction make the whole thing pretty easy. Only had one failed delivery due to the weather.
  • Show More Reviews ...

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If you like HelloFresh but aren’t sure whether they are truly the ideal choice for you, you may want to take a look at our comparisons below to discover if one of their competitors is more suitable for you.

Want to find out even more about HelloFresh?

With our Hello Fresh resources, the most valuable information about this meal delivery service is right at your fingertips. In our blogs dedicated to Hello Fresh’s offer, you can read about

HelloFresh Review
Updated : 12.13.2017.
Rating : 9.2/10
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