HelloFresh Review

UPDATED May. 2019
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The idea for HelloFresh started growing when two friends came to the conclusion that more and more people have less and less time to prepare and enjoy quality meals. Fueled by their love of food, the founders developed a business concept that allows customers to enjoy the kind of cooking they’re missing out on because of their commitments.

HelloFresh homepage

After reading several recipes on its blog and watching a couple of its YouTube videos, we decided to order and see what HelloFresh is all about. We hope that after reading this HelloFresh review, you will decide to give this meal delivery service a chance, too.

What Is HelloFresh

HelloFresh is a meal kit service that lets you enjoy home-cooked meals with no planning, no shopping, and minimum hassle. You get everything required for weeknight meals delivered to your door, including chef-made recipes and fresh local ingredients.

The company is headquartered in Germany and it first opened its doors in 2011. In 2012, it expanded into the US market. Along with Blue Apron and Plated, it was among the first meal kit services ever to operate in America.

Nowadays, it is a world-famous brand and it is praised for the quality of its ingredients, the simplicity of its recipes, the flexibility of its subscriptions, and the convenience of it all. It is considered to be one of the best meal kit delivery services in the States and beyond.

One of the reasons why it has managed to remain so popular is that it consistently expands its offer in accordance with its patrons’ needs. Over the years, it has launched its own wine club, introduced lunch add-ons, significantly increased the number of recipes on its menus, and started offering a vast range of allergy-friendly options.

Although its offer is constantly improved, its prices remain competitive and suitable for most budgets. On top of that, the service does not use contracts to force you to keep ordering. Instead, it allows you to leave anytime while striving to provide the kind of ordering, cooking, and dining experience that would make you want to remain a loyal customer.

How Does HelloFresh Work

HelloFresh brings unique recipes and carefully measured ingredients to your home once a week. You can opt for one of the 3 distinct meal plans available, choose from 3 to 17 fresh meal ideas every week, and order 2, 3 or 4 recipes for 2 or 4 people.

The meal plans at your disposal include the Classic, Veggie, and Family plans. The Classic plan allows you to cook delicious meals for 2 or 4 omnivores. The Veggie plan is particularly designed for vegetarian families of 2 or 4. The Family plan provides healthy kid-friendly recipes for families of 4.

Once you pick your plan, you get to choose your meals from a menu filled with tasty recipes created by HelloFresh’s culinary team. The selection of recipes depends on the meal plan you choose. The Classic plan offers the greatest menu variety while the opposite is true for the Veggie plan.

Then, the HelloFresh team does all the time-consuming, hard work – meal planning, ingredient selection, and grocery shopping. When the HelloFresh box arrives on your doorstep, all you have to do is follow the quick-and-easy recipes to prepare amazing home-cooked meals. It doesn’t get any simpler than that.

The service offers flexible plans, allowing you to decide how many dishes per week you wish to prepare, how many servings you want each recipe to yield, and which day you want your food delivered. It is that convenient. Also, you can purchase one of the packages and print a PDF gift card for your family and friends.

Although HelloFresh is a subscription-based service, this does not mean that you have to order meals even when you don’t need them. If you have some other plans, you can simply skip a week without any charges whatsoever. Not only that, but you can easily cancel your subscription. Both skipping and canceling can be done online, directly through your account, so you do not have to explain your reasons to anyone. However, you should keep in mind that all changes should be made by 11:59 pm PST 5 days prior to your next scheduled delivery.

You can opt for one of the 3 distinct meal plans available, choose from 3 to 17 fresh meal ideas every week, and order 2, 3 or 4 recipes for 2 or 4 people.

What Makes HelloFresh Different

Instead of sending you ready-made meals, HelloFresh provides you with fresh ingredients and easy-to-follow recipes for any day of the week. HelloFresh does almost all the work for you, but you are left to perform the finishing touch and turn carefully selected, fresh, healthy ingredients into a culinary masterpiece.

As stated by none other than Jamie Oliver, HelloFresh is more than a business. It is a growing community of people who enjoy preparing tasty meals from scratch, using only the freshest and healthiest of ingredients. Jamie is known for taking part in socially responsible projects in the past and he fought many battles to encourage people to take their food into their own hands. This awesome concept allows you to do exactly that – get to know the ingredients and turn them into tasty meals following simple and creative recipes.

If the idea of HelloFresh as a community sounds more like clever advertising than reality, we can assure you that is not the case. This service works hard on bringing its fans together and allowing them to reap all the benefits of being a part of the HelloFresh family. It organizes lovely interactive culinary experiences such as FreshMeets, which allow its customers to get to know one another while enjoying fine wine and exquisite food.

While all of the above is reason enough to categorize HelloFresh as a top-tier service, what really makes HelloFresh stand out from the rest of the crowd is the fact that it never seizes to improve its offer and look for new ways to keep its customers happy. In May 2017, it launched its very own wine club, allowing its customers to enjoy great wine with their HelloFresh meals and pair them perfectly thanks to the suggestions that come with the 6-bottle packs available for ordering. Depending on your preferences, you can order just whites, just reds or a mix of the two.

HelloFresh also cares about the environment. The fact that all ingredient quantities are carefully measured allows for very little to almost zero waste on your part of the supply chain. Plus, the service has recently become the first American company to use the latest sustainable packaging known as the northbox™ insulated containers. These containers are made of 100% recycled materials and they are designed to make it easier for consumers to recycle them.

As stated by none other than Jamie Oliver, HelloFresh is more than a business. It is a growing community of people who enjoy preparing tasty meals from scratch, using only the freshest and healthiest of ingredients.

HelloFresh Meals and Recipes

HelloFresh meal options
For Families
For Singles
Gluten-Free
Vegetarian

As previously mentioned in our HelloFresh review, this meal delivery service offers you 3 basic meal plans – ClassicVeggie, and Family. Each plan comes with a separate menu and different ordering options.

The Classic plan allows you to order 2, 3 or 4 recipes per week for 2 people or 2 or 3 recipes per week for 4 people. You can choose from 17 recipes that appear on the Classic menu every week.

The Veggie plan lets you order 3 recipes per week for 2 people or 2 or 3 recipes for 4 people. The Veggie menu features 3 recipes, so there is no room for picking and choosing. If you dislike the weekly offer, you can simply skip a delivery.

The Family plan is designed to feed a family of 4 and you can decide whether you want to receive 2 or 3 recipes per week. This plan has recently been redesigned and now you can choose from 9 recipes per week instead of just 3.

Now that we have covered the basics, let’s take a more in-depth look at the plans.

Classic plan

The Classic plan has the largest variety of recipes with a handpicked selection of meat, fish, produce, and grains. Along with interesting twists on traditional favorites, you will often see unique recipes that will boost your cooking skills sky high. If you are in the mood for something special, you can opt for fancy gourmet items or you can maintain a healthy weight with calorie-smart recipes. Since September 2017, the Classic menu includes incredible 20-minute meals, which allow you to have your meals ready in minimum time, with minimum effort and cleanup.

In May 2018, the service introduced another exciting recipe category – Dinner 2 Lunch. These are 2-in-1 recipes that include a dinner and a lunch add-on. They allow you to cook a lovely dinner in the evening and then use the leftovers and additional lunch ingredients to create a completely new meal for lunch the next day.

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Veggie Plan

The Veggie plan offers you an abundance of seasonal produce, healthy grains, and vegetarian-friendly proteins. The recipes usually include classics, such as veggie tacos, pasta, pizzas, flatbreads, grilled cheese, and more. Although aimed at the pickiest of vegetarians, we’re certain that a lot of meat-loving food enthusiasts will thoroughly enjoy this awesome selection of tasty recipes.

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Family Plan

The Family plan is for those who need to think about the sensitive tummies of children growing up. When thinking about the whole squad, a lot of attention is put into preserving all the flavor and nutrition even though you’re holding back on the spices. One of the coolest ways to get your entire family in the kitchen is to prepare a meal together. The recipes available with the Family plan take no more than 30 minutes to make, they require the use of 2 pots max, and they are extremely simple, so the whole family can join in on the fun, including the little ones.

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Although the menu changes weekly, what stays the same is the amazing variety of allergen-free meals and meals for different diets. Apart from the vegetarian, kid-friendly, and omnivore dishes, every week, there is a bunch of egg-free, nut-free, dairy-free, and gluten-free recipes, all clearly labeled for easier browsing and choosing. For those special occasions when you want to bring something extra to the table, the company has designed the Family Feast recipes that feature plenty of tasty and healthy sides.

Additionally, you can receive a recipe created by top celebrity chef and food campaigner Jamie Oliver each week. By the end of 2018, HelloFresh plans on introducing keto-friendly and vegan-friendly recipes as well.

The meals you cook with HelloFresh usually contain between 500 and 800 calories. However, the service does offer meals under 500 calories and occasional premium recipes that may contain up to 1,000 calories per serving. All dishes are optimally balanced and come in carefully calculated portions that should satisfy adults with a healthy appetite, with no leftovers.

HelloFresh recipes are always beginner-friendly and feature clear and detailed instructions and basic cooking techniques, with the whole process divided into several easy steps (rarely more than 6). The meals usually take between 20 and 40 minutes to make.

You can get a glimpse of the recipes and techniques needed to prepare these meals if you visit the “Recipes Archive” section of the HelloFresh website. You can view the menus from past and previous weeks, up and coming ones, and Jamie’s recommendations, as well as a growing archive of fun and tasty recipes for every day.

How Much Does Hello Fresh Cost

With HelloFresh, the cost of your weekly delivery depends on the meal plan you choose. The service charges by serving and the prices vary from $6.99 to $9.99 per portion. Shipping is not included in the price and costs $6.99 to $7.99 per delivery.

To help you figure out exactly how much you would pay per week, we bring you a comprehensive price overview, divided by meal plan.

If you opt for the Classic plan for 2 people, you pay $9.99 per serving if you order 2 recipes or $8.99 if you order 3 or 4 recipes per week. With the Classic plan for 4 people, you pay $8.99 per serving with the 2-recipe option and $7.49 per serving with the 3-recipe option. That means that on a weekly basis, you pay $39.96 for 2 meals for 2 people (plus $7.99 for shipping), $53.94 for 3 meals for 2 people, $71.92 for 4 meals for 2 people, $71.92 for 2 meals for 4 people, and $89.88 for 3 meals for 4 people. If you opt for Dinner 2 Lunch items, you pay $10 per 2-serving lunch add-on.

With the Veggie plan, you pay $8.99 per serving if you order 3 recipe for 2 people. If you are ordering for 4 people, you pay $8.99 if you get 2 recipes and $6.99 per serving if you get 3 recipes per week. Therefore, the total amount you pay per week is $53.94 for 3 meals for 2 people, $71.92 for 2 meals for 4 people and $83.88 for 3 meals for 4 people.

The Family plan brings you kid-friendly meals at the price of $7.87 per serving if you order 2 recipes and $7.49 per serving if you order 3 recipes. With this plan, your weekly delivery costs $62.96 if you are cooking 2 meals for 4 people and $89.88 if you are cooking 3 meals for 4 people.

Shipping costs $6.99 on all orders, except for 2-recipe boxes with the Classic plan. If you are ordering 2 recipes for 2 people, you pay a $7.99 shipping fee for every weekly delivery.

Gift cards can be bought for the Classic, Veggie, and Family plan. Classic and Veggie gift cards have the same pricing and bring you 3 meals for 2 or 4 people. With the 2-person option, you pay $59.94 per gift card. With the 4-person option, the price of the gift card is $119.88. Should you opt for the Family plan gift card, you pay $69.92 for 2 meals for 4 people and $104.88 for 3 meals for 4 people.

meal plans hello fresh

If you choose to become a member of the HelloFresh wine club as well, you can enjoy great wine at a great price. Monthly deliveries of six 750 ml bottles cost $89 per delivery, with shipping included. Therefore, you pay less than $15 per bottle, which is a price that is hard to beat.

Veggie Plan (2 servings)
Meals per weekMeal kit pricePrice per serving
3$53.94$8.99
Veggie Plan (4 servings)
Meals per weekMeal kit pricePrice per serving
2$71.92$8.99
3$83.88$6.99
Classic Plan (2 servings)
Meals per weekMeal kit pricePrice per serving
2$39.96$9.99
3$53.94$8.99
4$71.92$8.99
Classic Plan (4 servings)
Meals per weekMeal kit pricePrice per serving
2$71.92$8.99
3$89.88$7.49
Family Plan (4 servings)
Meals per weekMeal kit pricePrice per serving
2$62.96$7.87
3$89.88$7.49

Where Does HelloFresh Deliver

HelloFresh meal kits are currently available throughout the mainland United States. Hawaii and Alaska are not included in the company’s delivery map as of yet. However, HelloFresh states that it may offer countrywide shipping in the foreseeable future.

Food is delivered in insulated boxes and packed to keep your ingredients fresh as long as possible. If properly refrigerated, your weekly delivery will stay fresh for at least 7 days.

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HelloFresh Pros And Cons

To make sure HelloFresh meets all your standards and expectations, it is important to know its biggest advantages and disadvantages. With a short overview of its pros and cons, you can easily decide if HelloFresh is the right meal kit service for you.

Pros
  • Fresh and tasty food on your doorstep
  • Creative and easy-to-follow recipes
  • Vegetarian, kid-friendly, gluten-free, dairy-free, egg-free, and nut-free options
  • Flexible subscription
  • Wine club

Cons

  • Shipping is not free

Sample Dishes

If you subscribe to HelloFresh, you can easily prepare culinary masterpieces using only the ingredients and recipes found in your meal kit box. You may not be a pro chef just yet, but with HelloFresh, you can easily make restaurant-grade meals. You don’t have to take our word for it – check out the images below to get a better idea of the types of dishes you can enjoy with HelloFresh.

 

Bottom Line

If you’re into fresh, local produce from the farmers’ market but you don’t have time to do all that shopping, you’re in for a treat. HelloFresh delivers handpicked ingredients and easy-to-follow recipes that turn them into delicious, tasty, and healthy meals.

The menus are carefully crafted to accommodate the needs of vegetarians, omnivores, little picky eaters, and people allergic to dairy, gluten, nuts or eggs. If you like good wine, you can join the HelloFresh wine club and get monthly deliveries of fine wines that go perfectly with your meals. Ordering is easy, subscriptions are flexible, and there are plenty of ways to customize your orders to suit your needs. It doesn’t get much better than that.

Although this HelloFresh review was fairly positive in almost all categories, we have to stress the fact that some people might find the exact quantities of delivered ingredients a bit on the low side. We all have different standards when it comes to portion sizes, but at the end of the day, HelloFresh delivers what it promises and it’s very hard to stay hungry with any of its plans.

HelloFresh FAQ

How to cancel HelloFresh?

To cancel your HelloFresh subscription, log into your account, go to the Account Settings, and visit the Plan Settings page. In the Delivery and Payment section, click on the Cancel Plan button. Follow this link for detailed instructions.

Which is better – Blue Apron or HelloFresh?

Both are excellent meal kit delivery services that provide ingredients of the highest quality and quick-prep recipes. The advantage of Blue Apron is that it offers free shipping on most orders. Discover more in our Blue Apron vs HelloFresh comparison.

Who owns Hello Fresh?

HelloFresh went public in 2017. It is listed on the Frankfurt Stock Exchange. Its shareholders are, among others, Rocket Internet SE, Insight, Union Investment Privatfonds GmbH, Deutsche Asset Management Investment GmbH, and Vanguard World Funds.

How to select meals on Hello Fresh?

With the Classic Plan or Family Plan, you can choose your meals from a wide range of menu options. Log into your account, select the delivery day for which you’d like to change the menu, click on Select Meals, and choose the meals you wish to receive.

Who delivers HelloFresh?

The company uses multiple carriers depending on location. You can check which carrier delivers HelloFresh in your area by contacting the company’s customer support.

How long do HelloFresh meals last?

HelloFresh uses ingredients that stay fresh during the week you receive them – if they are stored correctly. Meats have an expiry date of at least 3 days from the date of delivery. Some ingredients (e.g. fish) need to be prepared sooner than others.

What to do with HelloFresh ice packs?

HelloFresh ice packs contain a non-toxic salt solution. They can be re-used in a lunch box. After use, you should melt them, cut open the bags, pour the solution down the drain, and recycle the plastic casings.

How is HelloFresh delivered?

In order to keep your ingredients as cool and fresh as possible, HelloFresh uses specially designed boxes with insulating liners, ice packs, and cooling material. The packaging is modified based on season to ensure maximum freshness.

What to do with HelloFresh packaging?

You can recycle virtually every part of the HelloFresh box. All the paper-based packaging is fully recyclable. Before recycling the ice packs, cut open the bags to empty the water-soluble contents into the trash. The separator and meal kits are 100% curbside-friendly.

How to track HelloFresh delivery?

Once your order has been shipped, HelloFresh will send you a tracking link through which you can track the status of your delivery.

Where does HelloFresh food come from?

HelloFresh uses sustainably sourced seafood of the highest quality. Meat and poultry are sourced from farms and ranches that employ sustainable farming practices.

How to use a HelloFresh gift card?

To redeem a gift card, visit the Gifts section on the HelloFresh website, enter the code from your gift card under Redeem Gift, and follow the prompts.

Where can I buy HelloFresh gift cards?

Head to the HelloFresh website, visit the Gifts section, choose one of the three available options, and click on Continue. Follow the prompts to complete the transaction. The gift card will be sent to the recipient’s email address.

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* All the prices on this website are subject to change without notice. While we put a great deal of effort into making sure that all the prices are accurate, one or more products may have outdated prices. Please visit the specific product’s official website for exact prices.
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