HelloFresh Review - UPDATED Dec 2017
The idea for HelloFresh started growing when two friends came to the conclusion that more and more people have less and less time to prepare and enjoy quality food. Getting fresh, handpicked ingredients has turned into too much of a luxury for a growing number of people in urban communities. Fueled by their love of food, the founders developed a business concept that allows customers the opportunity to enjoy the kind of cooking they’re missing out on because of their commitments.
HelloFresh aims to provide you with the opportunity to enjoy wholesome home-cooked meals with no planning, no shopping, and no hassle. You will get everything required for weeknight meals delivered free of charge to your door and all the ingredients are carefully planned and locally sourced.
After reading a couple recipes on its blog and after watching a couple of their YouTube videos, we decided to order and see what HelloFresh is all about. And we hope that after reading this HelloFresh review, you’ll decide to give this meal delivery service a chance.
How HelloFresh Works?
Put simply, the entire process can be summed up in a couple of basic steps. First off, you choose from a menu filled with tasty recipes created by HelloFresh’s culinary team. Then, they do all the time-consuming hard work – planning, selection, shopping, pre-production, and measurement. When the HelloFresh box arrives on your doorstep, all you have to do is follow the quick-and-easy recipes to prepare amazing home-cooked meals. It doesn’t get any simpler than that.
Ordering is also perfectly easy. You can pick one of the 3 basic meal plans – Classic, Veggie or Family, choose how many dishes per week you’d like to prepare, and which day you want your food delivered. It is as simple as that. Also, you can purchase one of the packages and print a PDF gift card for your family and friends.
Although HelloFresh is a subscription-based service, this does not mean that you have to order meals even when you don’t need them. If you have some other plans, you can simply skip a week with no charge whatsoever. Not only that, but you can cancel anytime you like, as you are not bound by any contract. Both skipping and canceling can be done online, directly through your account, so you do not have to explain your reasons to anyone.
If you are interested in improving your cooking knowledge and skills, reading the HelloFresh blog can give you a great insight into many interesting topics like cooking instructions, an overview of the essential kitchen tools and the tools its staff uses, interesting recipes and personal stories, and much more.
What Makes HelloFresh Different?
The difference is in the approach itself. This HelloFresh review should explain why this is not just another meal delivery service. Instead of sending you finished meals, you get fresh ingredients and easy to follow recipes for any day of the week. HelloFresh almost does it all, but you are left to perform the finishing touch and turn carefully selected, fresh, healthy ingredients into a culinary masterpiece.
As stated by none other than Jamie Oliver, HelloFresh is more than a business. It is a growing community of people who enjoy preparing tasty meals from scratch, using only the freshest and healthiest of ingredients. Jamie is known for taking part in socially responsible projects in the past and he fought many battles to encourage people to take their food into their own hands. This awesome concept allows you to do exactly that – get to know the ingredients and turn them into tasty meals following simple and creative recipes.
If the idea of HelloFresh as a community sounds more like clever advertising than reality, we can assure you that is not the case. This service works hard on bringing its fans together and allowing them to enjoy all the benefits of being a part of the HelloFresh family. It organizes lovely interactive culinary experiences such as FreshMeets, which allow its customers to get to know one another while enjoying fine wine and exquisite food.
While all of the above is reason enough to categorize HelloFresh as a top-tier service, what really makes HelloFresh stand out from the rest of the crowd is the fact that it never seizes to improve its offer and look for new ways to keep its customers happy. In May 2017, it launched its very own wine club, allowing its customers to enjoy great wine with their HelloFresh meals and pair them perfectly thanks to the suggestions that come with the 6-bottle packs available for ordering. Depending on your preferences, you can order just whites, just reds or a mix of the two.
HelloFresh also cares about the environment. The fact that all recipes and ingredient quantities are carefully measured allows for very little to almost zero waste on your part of the supply chain. Plus, the service has recently become the first American company to use the latest sustainable packaging known as the northbox™ insulated containers. These containers are made of 100% recycled materials and they are designed to make it easier for consumers to recycle them.
Meals and Recipes
As previously mentioned in our HelloFresh review, this meal delivery service offers you 3 basic meal plans – Classic, Veggie, and Family. Each plan comes with a separate menu and different ordering options.
The Classic plan allows you to order 3 or 4 recipes per week for 2 people or 3 recipes per week for 4 people. You can choose from 8 recipes that appear on the Classic menu every week.
The Veggie plan only allows you to order 3 recipes per week and you can choose whether you want to cook for 2 or 4 people. The Veggie menu features 3 recipes, so there is no room for picking and choosing. If you dislike the weekly offer, you can simply skip a delivery.
The Family plan is designed to feed a family of 4 and you can decide whether you want to receive 2 or 3 recipes per week. This plan has recently been redesigned and now you can choose from 5 recipes per week instead of just 3.
Now that we have covered the basics, let’s take a more in-depth look at the plans.
The Classic plan has the largest variety of recipes with a handpicked selection of meat, fish, produce, and grains. Along with interesting twists on traditional favorites, you will often see unique recipes that will boost your cooking skills sky high. Since September 2017, the Classic menu includes incredible 20-minute meals, which allow you to have your meals ready in minimum time, with minimum effort and cleanup.
The Veggie plan offers you an abundance of seasonal produce, healthy grains, and vegetarian-friendly proteins. Although aimed at the pickiest of vegetarians, we’re certain that a lot of meat-loving food enthusiasts will fall for this awesome selection of tasty recipes.
The Family plan
The Family plan is for those who need to think about the sensitive tummies of children growing up. When thinking about the whole squad, a lot of attention is put into preserving the flavor and nutrition even though you’re holding back on the spices. One of the coolest ways to get your entire family in the kitchen is to prepare a meal together. The recipes available with the Family plan take no more than 30 minutes to make, they require the use of 2 pots max, and they are extremely simple, so the whole family can join in on the fun, including the little ones.
Also, each week, you’ll get the option to receive a recipe created by top celebrity chef and food campaigner Jamie Oliver.
Although the menu changes weekly, what stays the same is the amazing variety of allergen-free meals and meals for different diets. Apart from the vegetarian, kid-friendly, and omnivore dishes, every week, there is a bunch of egg-free, nut-free, dairy-free, and gluten-free recipes, all clearly labeled for easier browsing and choosing.
You can get a glimpse of the recipes and techniques needed to prepare these meals if you visit the “Our Recipes” section of the HelloFresh website. You can view the menus from past and previous weeks, up and coming ones, and Jamie’s recommendations, as well as a growing archive of fun and tasty recipes for every day.
With HelloFresh, the price you pay per meal depends on the meal plan you choose. Here is a complete overview of the prices.
If you opt for the Classic plan, you pay $9.99 per serving. That means that on a weekly basis, you pay $59.94 for 3 meals for 2 people, $79.92 for 4 meals for 2 people, and $119.88 for 3 meals for 4 people.
With the Veggie plan, the price is the same as with the Classic plan and amounts to $9.99 per serving. Therefore, the total amount you pay per week is $59.94 for 3 meals for 2 people and $119.88 for 3 meals for 4 people.
The Family plan brings you kid-friendly meals at the price of $8.74 per serving. With this plan, your weekly delivery costs $69.92 if you are cooking 2 meals for 4 people and $104.88 if you are cooking 3 meals for 4 people.
Gift cards can be bought for the Classic and Veggie plans. Individual gift cards bring you a total of 3 meals for 2 people and can be bought for 79$ and 69$, respectively.
There is also a 15$ discount if you subscribe to the HelloFresh newsletter before ordering.
If you choose to become a member of the HelloFresh wine club as well, you can enjoy great wine at a great price. Monthly deliveries of six 750 ml bottles cost $89 per delivery, with shipping included. Therefore, you pay less than $15 per bottle, which is a price that is hard to beat.
For customers who want to purchase something extra and upgrade their kitchens, HelloFresh offers beautiful kitchenware. The prices range from under $10 to over $300 and the items at your disposal include cooking kits, aprons, and sets for little cooks, as well as a variety of useful items for chopping, prepping, cooking, cleaning, and serving drinks.
HelloFresh delivers its boxes to your doorstep throughout the mainland United States. Hawaii and Alaska are still not covered, but the company is working on it as we speak.
Deliveries are FREE OF CHARGE wherever you order your food from. Food is delivered in insulated boxes and packed to keep your ingredients fresh as long as possible, so you can be sure that a weekly delivery will stay fresh for at least 7 days.
- Fresh and tasty food on your doorstep
- Creative and easy-to-follow recipes
- Healthy alternative to takeaway food
- Vegetarian, kid-friendly, gluten-free, dairy-free, egg-free, and nut-free options
- Flexible subscription
- Free shipping
- Wine club
- Still more expensive than alternatives
- Only dinner recipes offered, no breakfast or lunch