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What To Do With HelloFresh Packaging

June 21, 2019

HelloFresh is an international meal kit delivery operating in the US, Canada, Western Europe, New Zealand, Australia, and China. It is incredibly ecologically conscious and continuously introduces advanced, more sustainable packaging for its products. HelloFresh is dedicated to eco-friendly business practices, such as assisting home cooks to go green by conserving energy, minimizing food waste, and reducing pollution. It also appeals to customers to help its mission to limit waste by simply recycling their meal delivery boxes and composting.

HelloFresh Packaging on white background

HelloFresh Sustainable Packaging

HelloFresh was criticized for the excessive packaging of its delivered meal kits in the past. However, the company made changes to its packaging at the end of 2018, introducing a more sustainable option for the liners of its delivery boxes. Instead of PE (Polystyrene) foam, it now uses TemperPack’s ClimaCell liners, which have the same performance but can be conveniently disposed of and recycled, just like corrugated boxes containing the packaging material. To illustrate how important this change is, it is sufficient to state that the liner is the largest part of the entire packaging, swallowing up more than 30% of the complete box’s volume. HelloFresh proudly announced that this change is estimated to turn away about 15,000 tons of packaging waste from our landfills annually!

hellofresh box at the door

The ClimaCell recyclable liners indeed represent an ecological breakthrough. Environmentally conscious customers definitely appreciate not only having quality fresh food delivered to their doorstep but knowing that their food is packed in the most environmentally-friendly manner possible. This novelty came at the right time – when many customers were getting tired of excessive and non-recyclable meal packages.

How To Reduce, Reuse & Recycle With HelloFresh

Purchasing the exact amount of each ingredient from HelloFresh meal kit delivery reduces food waste. The company further minimizes its carbon footprint by using farm-fresh products and ethically raised meat. But that is not all – the company’s delivery boxes can be recycled or reused for many household needs.

HelloFresh boxes are made from post-consumer recycled fibers and they are 100% recyclable. Meal kit bags and recipe cards can be recycled together with other household recyclables. All discarded organic items such as carrot ends and lemon rinds should go into your household compost. Furthermore, liners are made from FSC (Forest Stewardship Council)-certified sustainable cardboard and pulper-safe film and they too are fully recyclable. The same goes for ice packs and cool pouches, as you may use them during warmer days, when you need to keep things cool for road trips, picnics or even camping.  The ice packs are filled with a non-toxic salt solution. After using them, melt the ice packs, cut open the bags, and simply pour the non-toxic solution down the drain.

How To Improve The Recyclability Of Meal Kit Delivery Packages

Various meal kit companies are busy conducting and supporting studies on carbon footprint reduction, with the goal of increasing environmental gains against the negative impact of non-recyclable ingredient packaging.

It is necessary to reinforce recycling behavior among the consumer population. HelloFresh is efficiently communicating with its customers, persistently spreading its messages to go green and support other environmentally-friendly projects and initiatives.

Using a meal delivery service makes one’s life less complicated. It can free up your time and help you watchfully pick what to eat. It is necessary to carefully consider what impact the company you use has on the environment. Unfortunately, our eco-systems are being overloaded with trash – and every single environmentally-friendly step we can take to cut down on our own waste makes a great impact.

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