Freshly VS Blue Apron

UPDATED Apr. 2019
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Meal delivery services can help you enjoy nutritive, wholesome foods even when you don’t have enough time for grocery shopping or meal prepping. Freshly and Blue Apron stand out among many meal delivery companies when it comes to the quality of both food and service. Our professional team made this informative Freshly vs. Blue Apron comparison in order to help you choose between these two renowned services.

Freshly
Gourmet meals that keep you fit
VS
Blue Apron
Healthy cooking made fun and easy

Highlights

Freshly
Freshly offers reasonable prices and a rich menu filled with hallmarks of Italian and American cuisines, all made of fresh, natural ingredients.
  • Average Price Per Meal: $9.99
  • Shipping Cost: $0
  • Delivery Area: 27 states
Blue Apron
Blue Apron is a healthy home cooking solution that allows you to cook impressive meals, save time on meal planning and preparation, and even save some cash by getting premium-quality ingredients in just the right quantity at a good price.
  • Average Price Per Meal: $9.99
  • Shipping Cost: $0 *
  • Delivery Area: 48 states
*free shipping on most orders

Compare Features

Freshly
Best For
Best for home diners who prefer classics and comfort food
Menu/Meal Plans
Freshly provides its customers with a weekly menu to choose from.
Recipes/Meal Options
Freshly offers 25+ entrees and half a dozen breakfasts on its menu every week.
Meal & Recipe Variety
Freshly offers chef-prepared entrées and breakfasts for different diets. Its menu includes low-carb, high-protein, Paleo, omnivore, vegetarian, gluten-free, soy-free, dairy-free, and calorie-conscious meals. It offers both classic and exotic dishes, most of them originating from the American and Italian cuisines, with occasional Asian dishes.
Food Quality
Freshly exclusively uses fresh, natural ingredients. Its meals never contain any artificial flavors or colors and they are free from gluten, added sugars, and preservatives.
Nutritional Value & Portion Size
Most Freshly meals contain between 400 and 500 calories per serving. They are generally healthy and nutritionally balanced but they are not free from cholesterol and may contain more than 600 mg of sodium. The portions are usually around 13 oz.
Subscription Flexibility
With Freshly, you can change, skip, pause or cancel your order whenever you want. The deadline for making any changes is 11:59PM PST 5 days before your scheduled delivery day.
Refunds
If you are not satisfied with your delivery from Freshly, you may receive a full or partial refund or credit. You must report your complaints to the company within 5 days of your delivery date.
Blue Apron
Best For
Best for adventurous foodies with little experience in the kitchen
Menu/Meal Plans
Blue Apron offers two menus, including the 2-Person menu and the Family menu.
Recipes/Meal Options
Blue Apron features 8 new recipes on the 2-Person menu and 4 new recipes on the Family menu each week.
Meal & Recipe Variety
Blue Apron's menu focuses on easy-cleanup, quick-prep recipes that are often ready in just 30 minutes. The recipes are suitable for omnivores, vegetarians, and fans of the Mediterranean diet. The chefs aim to strike a perfect balance between meat, seafood, and veggie options and create innovative meals inspired by international classics.
Food Quality
Blue Apron takes pride in offering nothing but the freshest, sustainably sourced seafood recommended by the Seafood Watch, hormone-free, antibiotic-free meat, and nutritious seasonal produce fresh from the farm, free from GMOs, and organic whenever possible.
Nutritional Value & Portion Size
Blue Apron offers optimally balanced meals with portion size based on the rules of healthy eating, thus allowing you to enjoy satisfying meals without overeating or wasting food.
Subscription Flexibility
With Blue Apron, you can switch from one plan to another or pause your delivery whenever you want. All changes to your subscription must be made before the 'Changeable before' date, which you can view in your account.
Refunds
Blue Apron boasts its unique Freshness Guarantee. If you are not happy with your order, you can contact the company and they will gladly resolve your issue.

Compare Plans & Pricing

Freshly
Freshly Plans & Pricing
Meal Programs
Meals per weekPrice per weekPrice per meal
4$49.99$12.50
6$59.99$9.99
9$89.99$9.99
12$107.99$8.99
Blue Apron
Blue Apron Plans & Pricing
Signature Plan (2 servings)
Meals per weekMeal kit pricePrice per serving
2$39.96$9.99
3$59.94$9.99
Signature Plan for 4 (4 servings)
Meals per weekMeal kit pricePrice per serving
2$71.92$8.99
3$95.88$7.99
4$119.84$7.49

Suitable For

Freshly
Meals For Families
Meals For Kids
Meals For Seniors
Meals For One
Blue Apron
Meals For Families
Meals For Kids
Meals For Seniors
Meals For One

Compare Meal Options

Freshly
Vegetarian Meals
Vegan Meals
Paleo Meals
Keto Meals
Low-Carb Meals
Low-Fat Meals
Meals For Diabetics
Gluten-Free Meals
Organic Meals
Weight Loss Meals
Blue Apron
Vegetarian Meals
Vegan Meals
Paleo Meals
Keto Meals
Low-Carb Meals
Low-Fat Meals
Meals For Diabetics
Gluten-Free Meals
Organic Meals
Weight Loss Meals

Compare Sample Meals

Freshly
Blue Apron

Compare Extras

Freshly
A La Carte Menu
Gift Cards
Marketplace
Blue Apron
A La Carte Menu
Gift Cards
Marketplace

Compare Ratings

Freshly
FINAL RATING
9.8/10
Meal Options
Variety
Nutritional Value
Portion Size
Flexibility
Price
Blue Apron
FINAL RATING
9.6/10
Meal Options
Variety
Nutritional Value
Portion Size
Flexibility
Price

Compare Customer Reviews

Freshly
  • Submitted By Brian on 04/02/2019
    My wife and I tried out Freshly for several months in 2018, with mixed results. The food was actually pretty tasty and most of them fit the diet we attempt to follow at home. The portion sizes are small, but for most meals I would still say they are adequate. The real problem was actually getting food delivered and that may or may not be entirely Freshly's fault. We canceled our plan after 5 consecutive weeks in a row they either forgot to send our order, the order was lost in transit, or Freshly contacted us and told us to not eat the food that was shipped because they were concerned the food may have been stored improperly by FedEx. That call is much appreciated, and Freshly was always great about giving us a credit when there was confusion, but the whole point of us trying Freshly was because we are very busy and we wanted to stop wasting money on fast food locally or struggling to prep meals for ourselves each week. Finding out at the last minute that the 12 meals we ordered weren't coming was even less helpful than before we started using them. I hate to bash them because I can only imagine the logistical nightmare of preparing meals and shipping them everywhere in the US. But we had to stop because of it and we actually found a local place that does meal prep without all the hassle. So look close to home first!
  • Submitted By Michael Dangelo on 03/29/2019
    Been using it for a few months now, with the 6 per week plan. Meals are surprisingly good for what they are, however I wish the site saved my Tree Nut Filter. Theres a decent amount of food choice at a good price. Had a few issues with shipping arriving late, but Freshly was usually pretty accommodating, usually refunding the price of the late delivery along with a discount off the next one.
  • Submitted By Jennifer Christie-Jump on 03/25/2019
    HORRIFIC delivery service!! The food is good quality but for the last 4 weeks our delivery hasn't shown up!! I've talked to the company weekly and I was promised new empty promises!! Still nothing but they're dedicated on taking the money on a regular timely manner. After 4 weeks of taking my money but not providing the promised service it should be considered stealing and they should be held accountable!! BUYER BEWARE - DO NOT USE THIS SERVICE - VERY VERY UNRELIABLE!
  • Submitted By Terrill Barnes on 02/27/2019
    Too... Many occasions when meals have been late or not arrive at all. NOT A RELIABLE FOOD DELIVERY CONPANY.
Blue Apron
  • Submitted By LISA on 03/23/2019
    I have tried many different delivery services. I love to cook and have no problems in the kitchen, however sometimes shopping and planning...well there is no time. I love that you can choose which recipes you like which meats ect. Why better than fast food and takes just about the same time. things I would like they change, less pots to clean, and tripe the veggies in each recipe; CUSTOMER SERCVICE IS THE BEST. However I wish they would not send a box unless I order, trying to remember to cancel for the week because I wont be home is something
  • Submitted By Virginia Cole 11/28/2018
    When I first started using Blue Apron, I was amazed! The meals were delicious, flavorful, and very easy to prepare. We slowly switched to eating Blue Apron meals six days every single week and it was all great until a couple of months ago when they started sending the shipments late and missing the ingredients. Sometimes they don’t pack a garnish or a spice which isn’t a deal breaker but I’ve missed main ingredients a couple of times as well. Hope Blue Apron ups their game since I would really hate to switch companies after such pleasant experiences in the past.
  • Submitted By Jan on 09/04/2018
    I have been using Blue Apron for about 10 months now. The ingredients are always fresh. The recipes have been delicious. And the variety and portion sizes make BA a top meal delivery service. I would recommend BA to anyone looking to cook healthy meal options. I love BA and can't imagine what I'd do without them now. I can't remember how we cooked prior to BA. Our meal planning before BA was so blah now that I think about it. Sign up for BA and you really will be glad you gave them a try.
  • Submitted By Diana on 07/19/2018
    I've had two deliveries from Blue Apron so far and a third on the way, but I cancelled to check out Home Chef, of which I got my first box yesterday. I switched from BA because 1) I got zucchini in all three meals last week (I didn't bother to check out the detailed ingredients, so my bad) and because 2) BA doesn't have as many weekly choices as Home Chef.That said, I was sorely disappointed in the quality of Home Chef's veggies compared to Blue Apron's. I still have another box of BA coming and I'll give HC a few week's chance before I decide my final "go-to."I've been cooking from scratch for years and I shop at a "high-end" grocery store. I spend so much money a week on my elaborate meal plan, that these meal delivery services seemed more economical to me. So, depending on how you grocery shop and cook, this could actually save you money and leave you with less food waste.All in all, I was happy with the quality of BA's ingredients. Packaging is great. Recipe cards are easy to follow. It's all good stuff. I'd just like more variety each week, especially in the beef department. And less zucchini,

Winner

Freshly is a Paleo-inspired meal delivery service that brings you protein-packed, chef-prepared meals that are sure to keep you feeling full and energized throughout the day. If you are thinking about giving Freshly meals a try, be sure to read our detailed review of Freshly and check out Freshly reviews written by more or less satisfied customers.

Meal Options

Freshly delivers cooked meals while Blue Apron provides pre-portioned ingredients and recipes so you can prepare your meals.

Freshly offers 4 different plans based on the number of meals you want to receive, including Freshly 4, Freshly 6, Freshly 9, and Freshly 12. If you opt for Freshly, you choose anything from their weekly menu, which means you will receive only the food you truly enjoy eating.

Blue Apron offers Mediterranean-inspired, vegetarian, omnivore, and kid-friendly recipes, along with recipes crafted in cooperation with WW, Weight Watchers reimagined. Omnivore, vegetarian, and Mediterranean-inspired recipes are available with the 2-Serving Signature plan. Kid-friendly and omnivore meal ideas are included in the 4-Serving Signature plan. Vegetarians can opt for the specially designed 2-Serving Vegetarian plan. WW-approved recipes are exclusively available with the 2-Serving WW Freestyle meal plan.

Variety

Freshly takes the lead here with 30 mouthwatering dishes on the menu each week, including 25 succulent entrees and 5 hearty breakfasts. With Freshly, you will always have something new and delicious on your table. Unfortunately, you may not be completely satisfied with their offer if you are a vegetarian, as they introduce only one vegetarian entree weekly.

Blue Apron has 22 items on its weekly menu. The items are divided into 4 sections that correspond to the 4 meal plans. The 2-Serving Signature section includes 8 recipes, the 4-Serving Signature section features 5 recipes, the 2-Serving Vegetarian section has 3 recipes, and the 2-Serving WW Freestyle section contains 6 fresh recipes per week. 

Nutritional Value

Both Freshly and Blue Apron offer highly nutritive meals that are good for your body. Freshly provides a nutrition card alongside every dish on the menu which informs you about its nutritional value in detail.

Blue Apron delivers wholesome ingredients and condiments for your tasty dinners. Each recipe contains the nutritional value of the meal you’re preparing, so you can order dishes according to your dietary needs.

Portion Size

Freshly and Blue Apron both pay close attention to the amount of food you get. Each serving from Freshly is enough to feed a grown-up. Their dishes are protein-packed, so you’ll be both full and provided with your daily dose of nutrients.

Blue Apron sends carefully pre-measured ingredients, so you always get enough food to feel satisfied after a meal. Servings are portioned for adults with the 2-serving plans and for a family of four with the 4-serving plan.

Flexibility

Flexibility is a great advantage of both companies. You can skip a week, change your order or cancel your subscription without any penalties with both Freshly and Blue Apron. You just need to inform the company in time – before they start processing your order.

Price

Freshly is a bit more expensive than Blue Apron, but the good news is that it offers free shipping.

Freshly 4 costs $12.50 per meal, Freshly 6 and 9 are $9.99 per serving while Freshly 12 offers the best value for money with $8.99 for each meal.

Blue Apron’s 2-person boxes cost $9.99 per serving. With 4-person boxes, you pay $8.99 if you order 2 recipes, $7.99 if you order 3 recipes, and $7.49 if you order 4 recipes per week. Shipping is free on all 4-person boxes and 2-person boxes including 3 recipes. With 2-person boxes including 2 recipes, you pay a $7.99 shipping fee per delivery.

* All the prices on this website are subject to change without notice. While we put a great deal of effort into making sure that all the prices are accurate, one or more products may have outdated prices. Please visit the specific product’s official website for exact prices.
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