Blue Apron VS Purple Carrot

UPDATED Sep. 2018
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Whether you have just decided to go vegan or want to explore new flavors and add a fresh and creative streak to your cooking, choosing the perfect meal delivery service may require a huge time investment on your part.

To help you make the best decision for your needs, we have done all the necessary investigation for you. Our Purple Carrot vs. Blue Apron comparison was created to provide you with all the positive and negative features of both companies in a comprehensive and easy-to-follow overview.

Blue Apron
Healthy cooking made fun and easy
VS
Purple Carrot
Vegan Meals For A Healthy Lifestyle

Highlights

Blue Apron
Blue Apron is a healthy home cooking solution that allows you to cook impressive meals, save time on meal planning and preparation, and even save some cash by getting premium-quality ingredients in just the right quantity at a good price.
  • Average Price Per Meal: $9.20
  • Shipping Cost: $0
  • Delivery Area: 50 states
Purple Carrot
Purple Carrot offers reasonably priced natural, plant-based meal kits designed for fitness enthusiasts, athletes, and vegans who want to eat healthily and cook effortlessly.
  • Average Price Per Meal: $11.33
  • Shipping Cost: $0
  • Delivery Area: 48 states

Compare Features

Blue Apron
Best For
Best for adventurous foodies with little experience in the kitchen
Menu/Meal Plans
Blue Apron offers two menus, including the 2-Person menu and the Family menu.
Recipes/Meal Options
Blue Apron features 8 new recipes on the 2-Person menu and 4 new recipes on the Family menu each week.
Meal & Recipe Variety
Blue Apron's menu focuses on easy-cleanup, quick-prep recipes that are often ready in just 30 minutes. The recipes are suitable for omnivores, vegetarians, and fans of the Mediterranean diet. The chefs aim to strike a perfect balance between meat, seafood, and veggie options and create innovative meals inspired by international classics.
Food Quality
Blue Apron takes pride in offering nothing but the freshest, sustainably sourced seafood recommended by the Seafood Watch, hormone-free, antibiotic-free meat, and nutritious seasonal produce fresh from the farm, free from GMOs, and organic whenever possible.
Nutritional Value & Portion Size
Blue Apron offers optimally balanced meals with portion size based on the rules of healthy eating, thus allowing you to enjoy satisfying meals without overeating or wasting food.
Subscription Flexibility
With Blue Apron, you can switch from one plan to another or pause your delivery whenever you want. All changes to your subscription must be made before the 'Changeable before' date, which you can view in your account.
Refunds
Blue Apron boasts its unique Freshness Guarantee. If you are not happy with your order, you can contact the company and they will gladly resolve your issue.
Purple Carrot
Best For
Best for vegan home cooks with an active lifestyle
Menu/Meal Plans
Purple Carrot features 2 menus: 1-2 Person and TB Performance Meals
Recipes/Meal Options
Both menus offered by Purple Carrot feature only 3 meal options per week.
Meal & Recipe Variety
Purple Carrot offers vegan meals suitable for lunch and dinner. Its selection includes both everyday, healthy-eating meals and performance meals for active individuals. The meals are usually inspired by Moroccan, Chinese, Italian, and Spanish cuisines and include veggie stews, risottos, pastas, quesadillas, and grain bowls. The prep and cook time is around 30-45 minutes.
Food Quality
Purple Carrot delivers fresh, nutrient-packed ingredients that are sustainably sourced. All ingredients are of high-quality, chosen in accordance with the season, and completely natural.
Nutritional Value & Portion Size
Purple Carrot meals come in medium-sized portions and contain 500-800 calories on average. They are nutritionally balanced, with the right quantities of healthy fats, lean proteins, and complex carbohydrates.
Subscription Flexibility
With Purple Carrot, you can skip or cancel your order anytime. You must inform the company about any changes to your order by Tuesday night at 11:59 PM EST the week before your next delivery is due.
Refunds
For information about returns and refunds, you must contact Purple Carrot within 7 days of your delivery.

Compare Plans & Pricing

Blue Apron
Blue Apron Plans & Pricing
Two Person Plan (2 servings)
Meals per weekMeal kit pricePrice per serving
2$47.95$9.99
3$59.94$9.99
Family Plan (4 servings)
Meals per weekMeal kit pricePrice per serving
2$71.92$8.99
3$95.88$7.99
4$119.84$7.49
Purple Carrot
Purple Carrot Plans & Pricing
Purple Carrot (2 servings)
Meals per weekMeal kit pricePrice per serving
3$72.00$12.00
TB12 (2 servings)
Meals per weekMeal kit pricePrice per serving
3$78.00$13.00

Suitable For

Blue Apron
Meals For Families
Meals For Kids
Meals For Seniors
Meals For One
Purple Carrot
Meals For Families
Meals For Kids
Meals For Seniors
Meals For One

Compare Meal Options

Blue Apron
Vegetarian Meals
Vegan Meals
Paleo Meals
Keto Meals
Low-Carb Meals
Low-Fat Meals
Meals For Diabetics
Gluten-Free Meals
Organic Meals
Weight Loss Meals
Purple Carrot
Vegetarian Meals
Vegan Meals
Paleo Meals
Keto Meals
Low-Carb Meals
Low-Fat Meals
Meals For Diabetics
Gluten-Free Meals
Organic Meals
Weight Loss Meals

Compare Sample Meals

Blue Apron
Purple Carrot

Compare Extras

Blue Apron
A La Carte Menu
Gift Cards
Marketplace
Purple Carrot
A La Carte Menu
Gift Cards
Marketplace

Compare Ratings

Blue Apron
FINAL RATING
9.6/10
Meal Options
Variety
Nutritional Value
Portion Size
Flexibility
Price
Purple Carrot
FINAL RATING
8.4/10
Meal Options
Variety
Nutritional Value
Portion Size
Flexibility
Price

Compare User Reviews

Blue Apron
  • Submitted By Jan on 09/04/2018
    I have been using Blue Apron for about 10 months now. The ingredients are always fresh. The recipes have been delicious. And the variety and portion sizes make BA a top meal delivery service. I would recommend BA to anyone looking to cook healthy meal options. I love BA and can't imagine what I'd do without them now. I can't remember how we cooked prior to BA. Our meal planning before BA was so blah now that I think about it. Sign up for BA and you really will be glad you gave them a try.
  • Submitted By Diana on 07/19/2018
    I've had two deliveries from Blue Apron so far and a third on the way, but I cancelled to check out Home Chef, of which I got my first box yesterday. I switched from BA because 1) I got zucchini in all three meals last week (I didn't bother to check out the detailed ingredients, so my bad) and because 2) BA doesn't have as many weekly choices as Home Chef. That said, I was sorely disappointed in the quality of Home Chef's veggies compared to Blue Apron's. I still have another box of BA coming and I'll give HC a few week's chance before I decide my final "go-to." I've been cooking from scratch for years and I shop at a "high-end" grocery store. I spend so much money a week on my elaborate meal plan, that these meal delivery services seemed more economical to me. So, depending on how you grocery shop and cook, this could actually save you money and leave you with less food waste. All in all, I was happy with the quality of BA's ingredients. Packaging is great. Recipe cards are easy to follow. It's all good stuff. I'd just like more variety each week, especially in the beef department. And less zucchini,
  • Submitted By Rachel Nobs on 04/18/2018
    Blue Apron has totally changed my life. The food is fresh the recipes are surprising and my family is so happy that I am cooking dinner for them three nights a week. Every year I worry that blue apron will stop sending me food, and then I don't know what I will do. Three cheers for Blue Apron.
  • Submitted By Valerie on 03/13/2018
    Very unhappy with this company. Even after you stop your delivery, they charge you again and you get food you do not want, won't eat and they won't refund your money. Buyer beware.
Purple Carrot
  • Submitted By Beth Reich on 09/11/2018
    I am a senior citizen that was given a gift of Purple Carrot after a major accident. I did not fill the gift order for months due to a subsequent major surgery. When I finally filled it, I was told , even though I only planned to get my gift box , I had to provide my credit card even though it was easy to cancel. My gift box arrived with 2 out of 3 of the meals having a major ingredient either totally or at least 1/2 rotten. I did not report this since I planned to only receive my gift box. I emailed a notification to cancel, which the company said they received, and sent in a subsequent survey. The company said they never got my survey and the steps needed to cancel were not followed, even though I had been assured these were simple. I heard nothing for 1 month, at which time I was told I was receiving a box the next day and had been charged $72 for goods we did not even like. We sent the box back and complained, but were told we had signed a contract and no reparations, let alone apologies, were offered. My husband is retired and I am barely working. I feel this is a totally dishonest and unacceptable manner in which to run a business, and would never recommend this company to anyone.
  • Submitted By Michael on 09/06/2018
    I received my first meal kit from Purple Carrot today, and I was horrified when I open the box. Where to begin. First, the inside of the box was a soggy mess because the ice packs had melted completely, and one was punctured so the slimy gel contents coated the entire order. Second, much of the produce - the kale (yellowing), avocado (rotten and mushy), scallions (rotten and slimy), and peas (rotten and slimy) - were inedible. I wish there was an option for zero stars. Needless to say, I cancelled my account.
  • Submitted By Kathleen on 09/06/2018
    I'm going to cancel my subscription. Everything is so inconsistent. My first box arrived in good shape, and I prepared the Take-Out Style Noodles with asparagus and sesame ginger sauce. The sauce was delicious, and I will keep that recipe to make again. But the proportions was just so far off. I followed the directions exactly, even though it seemed to me there were far too many noodles for the sauce and asparagus. I should have listened to myself, and used about 2/3 of the noodles. I next prepared the Curried Carrot Fritters. They were okay but not something I would make again. The tamarind "chutney" that was included was not good, and was not a chutney. It was just a weird watery sauce that did not complement the flavor of the fritters. The mango/avocado salad was not worth the preparation time. My third dish -- Blueberry Barbecue Skewers -- was awful. For one thing, there were no skewers included, and I didn't have any. I ended up stir frying the tofu and vegetables, and serving that with the sauce. Unbelievably, the blueberry barbecue sauce was bland, bland, bland. I ate all of the dishes, because they are healthy and I don't throw food away. But I did not enjoy it at all. I received my second box before I had a chance to cancel after my first experience. It fell open and all the contents fell out on my living room floor. Upon further examination, it was obvious that either the box had not been sealed correctly or it had been damaged in shipping. It was also obvious that the box had come open at least once during shipping, since the contents were in the box upside down. The ice packs were completely thawed out, and there was some kind of gunk all over everything in the box. When I contacted customer service, they told me that everything was "probably essentially in good shape." BS. I asked if the agent would feed her children food that was in that state, and she agreed that she would not. I did get a refund for that shipment. Unbelievably, another shipment is on its way now, even though I tried to cancel. I know this is long, but please beware. You can make a lot of vegan meals for less than what this costs, and they will probably taste much better.
  • Submitted By Shulita Weitz on 08/25/2018
    Purple Carrot has no commitment to organic, and since their merger with Fresh Del Monte corporation I have given up all hope for them. The concept and inventive recipes are great - but there is no point doing this for unhealthy, pesticide laden, industrially grown crap. So sad about Purple Carrot. I would have loved to love you.

Winner

Blue Apron is a meal delivery service geared toward suiting your particular eating preferences, so you have a lot of freedom when it comes to choosing your ingredients. It focuses on responsible food and animal growing practices, which sets it apart from other meal kit deliveries. Read our Blue Apron review to discover if it is the right service for you.

* All the prices on this website are subject to change without notice. While we put a great deal of effort into making sure that all the prices are accurate, one or more products may have outdated prices. Please visit the specific product’s official website for exact prices.
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