Purple Carrot is a perfect choice for individuals on plant-based diets who are seeking a simple and healthy home cooking solution. This vegan meal kit delivery service offers unique plant-based recipes suitable for all cooking skill levels and fresh, natural, sustainably sourced ingredients packed with nutrients. Whether you just want to cook easily and eat healthily or need a steady source of simple recipes and premium ingredients for high-protein vegan meals to support your active lifestyle, Purple Carrot has got you covered. Read this Purple Carrot review to find out more about this company’s excellent offer.

Purple Carrot Homepage

How Purple Carrot Works

Even if you have never ordered from this kind of meal delivery service before, you should have no problem figuring out how things work at Purple Carrot. They have explained the whole process in great detail and there are even photos showing what you can expect from the box that is delivered to your doorstep.

Purple Carrot does not offer ready-made meals but instead brings flavorful, fresh, pre-measured ingredients to your door, along with amazing recipes with precise instructions on how to cook the meals. The recipes are surprisingly easy to follow and no dish takes more than 40 minutes to make.

Purple Carrot offers two meal plans – the standard 1-2-person plan and the TB12 Performance plan for 1-2 people.

The standard 1-2-person plan is designed for vegans who want to cook healthy meals in no time and includes three meals per week for two people or one person with yummy leftovers. The TB12 Performance plan, designed in cooperation with Tom Brady and TB12, offers 3 meals for 1-2 people on high-protein, plant-based diets. It is best suited for individuals with an active lifestyle, fitness enthusiasts, and athletes.

Every week, menus for both of its plans feature exactly as many recipes as you can order – 3 delicious meal ideas freshly crafted by the Purple Carrot team. This may sound disappointing, but there is no need to worry. All the recipes they create are incredibly innovative and delicious and simply perfect for those on a vegan diet or anyone who wants to eat healthily. If you happen to dislike the dishes on the current menu, you can always skip a week of deliveries. The menu is definitely quite varied – it’s heavily based on seasonal foods and the meals are repeated only every once in a while.

Since you do not choose the meals, you do not even have to log into your account in order to make sure if the recipes and ingredients will reach your home the following week. If you have subscribed to Purple Carrot’s services, the packages are sent out automatically – unless you choose to skip an order.

Purple Carrot TB Meal

What Makes Purple Carrot Different

The very fact that it exclusively offers plant-based, 100% vegan meals makes Purple Carrot different from the rest of the lot. This kind of meal delivery services is rarely found on the market and comes as a wonderful surprise to all the hungry and busy vegans nationwide.

As we have mentioned previously in this Purple Carrot review, it now offers a 100% vegan, high-protein, gluten-free plan for athletes and people who are active in the gym or anywhere else. These meals are based on the diet of Tom Brady, the famous quarterback, and include meals that Brady and his family enjoy, as well as meals inspired by TB12 nutritional guidelines that shaped Tom’s diet.

Tom Brady performance meal

This company is also incredibly eco-friendly. Apart from using sustainably sourced ingredients it also ships just the right amount of ingredients in order to reduce food waste. On top of that, its sustainable packaging has recently got even better. Now, it features InfinityCore thermal liners that are made from recycled water bottles and keep your food fresh for up to 72 hours. Apart from being made of 85% recycled plastic, they are also extremely easy to dispose of – just take them out of the box, tear them down, and throw them into your recycle bin. You can check out the Recycling Info section of the Purple Carrot website for more useful advice on package recycling.

If you are looking for a thoughtful gift for a vegan friend, you can opt for the company’s gift meal plans. You can choose the plan type – standard or TB12 Performance – and the duration of the gift subscription and decide between 1 week, 2 weeks, 1 month, and 3 months of deliveries.

Meals and Recipes

Purple Carrot meal options
For Families
For Singles

Recipes created by Purple Carrot are 100% vegan, but that does not mean that anyone else cannot enjoy them if they want to eat healthily and try out a plant-based diet. According to sources like Physicians Committee for Responsible Medicine and American Journal of Clinical Nutrition, if you go vegan, you do not only reduce your carbon footprint, but you also have a 55% less chance of suffering from high blood pressure. If you go vegan, you can also reduce the risk of suffering from heart disease by 32%. That is what Purple Carrot brings you, without all the hassle of finding the best ingredients and searching for recipes.
Purple Carrot 3-4 Person Meal

Unfortunately, due to the fact that its facilities regularly process wheat, gluten, walnuts, almonds, peanuts, and other nuts, Purple Carrot cannot accommodate special dietary needs. However, you can contact the company in order to get advice from its recipe team on which ingredients you can use in order to substitute the ones you want to avoid.

It often happens that companies that offer ingredients and recipes do not exactly supply you with all the ingredients necessary to cook the meals. Luckily, this is not the case with Purple Carrot. It only expects you to have vegetable oil, olive oil, salt, and pepper in your pantry and its job is to provide everything else.


Pricing is very simple with Purple Carrot. The 1-2-person plan always costs $72.00 per week and includes 3 meal kits, each yielding 2 servings, which amounts to $12 per serving. The TB12 plan is somewhat pricier. It includes 3 meal kits per week, 2 servings per meal, and costs $78 per weekly delivery. That means that one serving of TB12 performance meals costs $13.

As we already mentioned in this Purple Carrot review, there are no hidden fees, everything is included in the price, so you do not have to worry about shipping and membership fees.

Purple Carrot Plans

Delivery Areas

Until recently, Purple Carrot meals were only available in a limited number of areas. Now, the company has expanded its delivery area coverage and ships all across the contiguous US. Unfortunately, shipments to Hawaii and Alaska are still unavailable. As far as the shipping and handling costs are concerned, they are included in the price of the meals.

  • Fresh, high-quality ingredients
  • 100% plant-based meals
  • Meals ready in less than 40 minutes
  • Perfect for vegans
  • Special plan for active lifestyle
  • Eco-friendly
  • Ships nationwide


  • No customization options
  • Special dietary needs not covered
  • Does not ship nationwide

Bottom Line

Purple Carrot is the kind of meal delivery service vegans have been waiting for. All the meals on its menus are completely vegan and incredibly healthy. The ingredients are super fresh and the recipes are creative and tasty and take no more than 40 minutes to make. Purple Carrot is also very transparent when it comes to its prices, as all the costs are included in the price of meals, there are no hidden fees. The only problems are that there are no customization options and it cannot accommodate special dietary needs. However, we still believe that the majority of vegans would be highly satisfied with its service. It is definitely worth checking out.

Purple Carrot Rating

Our ratings are the result of an objective and independent evaluation of Purple Carrot, generating the final rating that reflects the overall quality of the company. Ratings may change as the service changes.

Meal Options
Nutritional Value
Portion Size
Final Rating8.4/10

User Reviews (14)

    Purple Carrot user rating based on 14 user reviews.

    The reviews listed below reflect the opinions and experiences of real users and are in no way influenced by the meal delivery companies. Before publishing each review, our team checks whether it was submitted by an actual user in an effort to prevent false or spammy reviews.

  • Submitted By jennifer Hughes on 04/09/2018
    I’m reading reviews and I havent experienced any of the bad they speak of. I’m going on 6 months of getting weekly deliveries and I’m blown away more with every recipe I make. Absolutely delicious meals incorporating ingredients I’ve never tried before. Eating plant based has never been so easy!
  • Submitted By stephenie on 03/04/2018
    I was so excited to try Purple Carrot meals! Our first delivery of meals was very enjoyable. Our second delivery was the beginning of the end. The food box arrived upside down and OPEN! Liquid had leaked throughout one of the packaged meals, the recipe cards were missing, the eggplant was not fresh, and garbanzo beans were substituted with kidney beans (for a hummus recipe). I did receive a full refund, but I find it annoying that customer service is via email only. I was billed for a third box, 3 weeks has gone by and the delivery hasn't come! I really am very sad to have had such a poor experience. I have canceled my subscription.
  • Submitted By Sara Downey on 02/01/2018
    We have been so impressed with Purple Carrot! I like to cook and we were actually quite skeptical about these meal prep plans., thinking that they would contain dumbed-down recipes. But these meals are restaurant-quality with easy to follow directions, and I have found the ingredients to be high quality. Portions are not skimpy - we often find that we have enough for an extra serving (leftovers!). Best of all, they are super-tasty and give us the opportunity to experience flavor combinations that we’ve never considered before. Way to go, Purple Carrot!
  • Submitted By Todd on 01/26/2018
    Same complaints as everyone else (see Yelp reviews as well). Missing ingredients, wilted produce, delayed delivery, poor customer service, canceling doesn’t stick until you’ve done it twice, swapping ingredients before shipping and sending a separate e-mail with how to incorporate in instructions. If I were Tom Brady, I’d distance myself from this train wreck. For what you pay, it should be much, much better.
  • Submitted By Wendy Jermyn on 01/23/2018
    I really enjoyed the vegan meal option(I have a son who is vegan). The flavors are great and prep was pretty straightforward BUT the biggest issue has been missing ingredients, and I am not talking about something I might have on hand. This has happened at least in 4 different boxes!
  • Submitted By Hayden Bean 01/08/2018
    I have tried to order purple carrot for the past two months. On the first occasion it was due to arrive Christmas week but was canceled without any explation. I reordered for this week, was confirmed by customer service that it was arriving on friday and yet never arrived. No email, no telephone number to call. Nothing. Its possibly one of the worst customer service experience i have had with any delivery company. I give up.
  • Submitted By KatyFarnham on 11/20/2017
    I thought that Purple Carrot was fun and tasty way to make dinner with my daughter. But when we had our second recipe that wasn't a hit, I decided it was too expensive for what we were getting. I tried to cancel my subscription and the process was very tricky. I couldn't tell if my cancellation was complete so I emailed the company to make sure it was cancelled. Imagine my surprise when another $80 box was delivered. So I tried to cancel again and the same thing happened. The customer service rep emailed me saying that I was supposed to send a reply email, to an email link they sent me, to finalize the cancellation. Because I did not see their email, they felt entitled to continue sending me boxes and billing me. Then the customer rep sent me an email apologizing for the confusion and assuring me that my subscription was now cancelled. Guess what- another $80 box is on it's way. This is INSANE! Do not get caught up in this robbery scheme.
  • Submitted By Carly Watkins on 10/24/2017
    1.0 star rating 10/24/2017 I recommend that you stay far, far away from Purple Carrot! I signed up for a subscription thinking that I would be able to learn new, delicious recipes. I was wrong. The food was mediocre. I make much better plant-based meals on my own. The food wasn't terrible, but it wasn't good. That's not why I'm writing this review, though. On September 16th I attempted to cancel my Purple Carrot subscription by emailing the company. I believe I may have called as well. Additionally, I logged onto the website and skipped all future orders. I have not received any boxes since my attempt to cancel, so I believed that my account had been successfully cancelled. On October 23rd, I received an email from Purple Carrot titled "Have fun cooking Purple Carrot this Week." I contacted Purple Carrot immediately to inform them that I cancelled my account several weeks ago and to ask that they not ship the order. I left a voicemail and emailed the company. I received an email today stating that I received an email after my request to cancel and that I needed to click a link in the email to complete the cancellation. I was also informed that my box has already been shipped, so I will not be refunded. While I understand that I must have missed the email with the link I needed to click to finalize my cancellation, I find the practice of not reaching out to me until it is too late for me to stop the shipment a nefarious practice. I went about 6 weeks without receiving a box, so I understandably believed that I successfully cancelled my subscription! So, I cancelled this (mediocre) food service a month and a half ago and did not hear from them again until yesterday. By the time they emailed me, it was too late for me to cancel the service (AGAIN) so I will be charged for a service I attempted to cancel over a month ago. On top of that, the recipes are not very good.
  • Submitted By rich collins on 10/09/2017
    Started out terrific - meals were complex, delicious and very, very unique - wonderfully blended flavors and quality ingredients and recipes. But nearly every week there was either a damaged or missing ingredient, shipping options amount to ice packs separated from produce by a thin cardboard insert. Produce often arrives damaged. They will provide credit for a few dollars if you complain, but for $70 a week - no one should have to complain. As time went on, quality of meals decreased to more pasta and rice and less fresh veggies and produce, more stuff in cans. Quality deteriorated greatly. The first couple months this was hands down the tastiest (yet perhaps most expensive) of all the plans I tried - healthies too. Shame, I hope they get their act together, I was a strong supporter.
  • Submitted By Lincoln Tovey on 07/09/2017
    Healthy, organic, delicious. That’s all I have to say about Purple Carrot
  • Submitted By Ned Boyle on 05/05/2017
    It seemed good, but then I realized you can’t get gluten-free meals here. My wife says her dinner was ok, but not more than that
  • Submitted By Patrick Ricks on 02/23/2017
    The recipes are easy, the ingredients are good, but the lack of choice is really disappointing. Not sure I’ll be ordering again
  • Submitted By Archie on 12/28/2016
    Great vegan meals, could be cheaper though
  • Submitted By Martha Peterson on 11/05/2016
    I love the meals, wish there were more options
  • Show More Reviews ...

Purple Carrot Coupons

We found 0 verified Purple Carrot promo codes for April, 2018.

There are no Purple Carrot coupons or discounts right now.

Want to find out even more about Purple Carrot?

Be sure to take a peek inside our Purple Carrot resources. We are actively working on expanding our collection of articles about this service, so our veggie-loving readers can get fully acquainted with the scope of its offer and the value it offers for their money. Here are the articles about Purple Carrot that we have published so far:

  • Purple Carrot Menu, including key information about Purple Carrot’s weekly menus for singles, couples, families, and athletes;
  • Purple Carrot Recipes, covering everything from the variety of recipes this service offers to cooking difficulty and average cook & prep time.
Purple Carrot Review
Updated : 2018-04-18
Rating : 8.4/10
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