Purple Carrot Review

UPDATED Dec. 2018

Purple Carrot is a perfect choice for individuals on plant-based diets who are seeking a simple and healthy home cooking solution. This vegan meal kit delivery service offers unique plant-based recipes suitable for all cooking skill levels and fresh, natural, sustainably sourced ingredients packed with nutrients. Whether you just want to cook easily and eat healthily or need a steady source of simple recipes and premium ingredients for high-protein vegan meals to support your active lifestyle, Purple Carrot has got you covered. Read this Purple Carrot review to find out more about this company’s excellent offer.

Purple Carrot Homepage

How Purple Carrot Works

Even if you have never ordered from this kind of meal delivery service before, you should have no problem figuring out how things work at Purple Carrot. They have explained the whole process in great detail and there are even photos showing what you can expect from the box that is delivered to your doorstep. Purple Carrot does not offer ready-made meals but instead brings flavorful, fresh, pre-measured ingredients to your door, along with amazing recipes with precise instructions on how to cook the meals. The recipes are surprisingly easy to follow and no dish takes more than 40 minutes to make.

Purple Carrot offers 3 standard meal plans – Chef’s Choice, Quick & Easy, and High Protein. Each plan is created with different cooking and eating preferences in mind, with the recipes ranging from innovative and relatively complex to simple and quick to make.

In addition to the standard plans, the service offers the special TB12 Performance plan, designed in cooperation with Tom Brady and TB12. This plan is best suited for athletes, fitness enthusiasts, and active individuals.

If you opt for one of the standard plans, you can choose any 3 recipes from the weekly menu, which features 6 fresh meal ideas per week. With the TB12 Performance plan, you do not get to choose your recipes but instead get to try out 3 high-protein, gluten-free recipes crafted and curated by the Purple Carrot team.

While the selection of recipes on the Purple Carrot menu is not vast, there is no need to worry. All the recipes its culinary teamthey creates are incredibly innovative and delicious and simply perfect for those on a vegan diet or anyone who wants to eat healthily. The menu is definitely quite varied – it’s heavily based on seasonal foods and the meals are repeated only every once in a while.

Being a meal kit service that aims to please, Purple Carrot never forces you to stick to a subscription that does not work for you or receive its kits when you have something else in mind. There is no minimum subscription period. You can customize your orders, skip a delivery or switch to a different meal plan whenever you wish. Finally, you can cancel your subscription at any time, no questions asked. You just need to remember that all changes to your order or subscription should be made before Tuesday at 11:59 pm EST the week before your next delivery is scheduled.

Purple Carrot TB Meal

What Makes Purple Carrot Different

The very fact that it exclusively offers plant-based, 100% vegan meals makes Purple Carrot different from the rest of the lot. This kind of meal delivery services is rarely found on the market and comes as a wonderful surprise to all the hungry and busy vegans nationwide.

As we have mentioned previously in this Purple Carrot review, it now offers a 100% vegan, high-protein, gluten-free plan for athletes and people who are active in the gym or anywhere else. These meals are based on the diet of Tom Brady, the famous quarterback, and include meals that Brady and his family enjoy, as well as meals inspired by TB12 nutritional guidelines that shaped Tom’s diet.

meal TB performance

This company is also incredibly eco-friendly. Apart from using sustainably sourced ingredients it also ships just the right amount of ingredients in order to reduce food waste. On top of that, its sustainable packaging has recently got even better. Now, it features InfinityCore thermal liners that are made from recycled water bottles and keep your food fresh for up to 72 hours. Apart from being made of 85% recycled plastic, they are also extremely easy to dispose of – just take them out of the box, tear them down, and throw them into your recycle bin. You can check out the Recycling Info section of the Purple Carrot website for more useful advice on package recycling.

If you are looking for a thoughtful gift for a vegan friend, you can opt for the company’s gift meal plans. You can choose the plan type – High Protein, Quick & Easy, Chef’s Choice or TB12 Performance – and the duration of the gift subscription and decide between 1 week, 2 weeks, 1 month, and 3 months of deliveries.

Meals and Recipes

Purple Carrot meal options
For Families
For Singles

We stated previously in this Purple Carrot review that this company has invested great efforts into creating meal plans that would suit the preferences of virtually all plant lovers. Now it is time to discover what makes each meal plan unique.

The standard plans are created with busy home cooks in mind. The Chef’s Choice plan best fits the needs of vegan foodies who want to easily cook impressive gourmet meals. The Quick & Easy plan is a perfect choice for beginners who want to cook tasty dishes in no more than 30 minutes, with minimum effort and cleanup. Finally, the High Protein plan is made for individuals who are always on the go and want to cook meals that can give them enough energy to breeze through the day.

The TB12 Performance plan is somewhat different than the rest of the plans in that it is designed for individuals who are highly physically active. It can help you sustain your peak performance and it includes recipes that are always free from gluten, low in soy, and particularly high in protein.Purple Carrot 3-4 Person Meal

Recipes created by Purple Carrot are 100% vegan, but that does not mean that anyone else cannot enjoy them if they want to eat healthily and try out a plant-based diet. According to sources like Physicians Committee for Responsible Medicine and American Journal of Clinical Nutrition, if you go vegan, you do not only reduce your carbon footprint, but you also have a 55% less chance of suffering from high blood pressure. If you go vegan, you can also reduce the risk of suffering from heart disease by 32%. That is what Purple Carrot brings you, without all the hassle of finding the best ingredients and searching for recipes.

Unfortunately, due to the fact that its facilities regularly process, walnuts, almonds, peanuts, and other allergens, Purple Carrot cannot accommodate special dietary needs, except for gluten intolerance.  However, you can contact the company in order to get advice from its recipe team on which ingredients you can use in order to substitute the ones you want to avoid.

It often happens that companies that offer ingredients and recipes do not exactly supply you with all the ingredients necessary to cook the meals. Luckily, this is not the case with Purple Carrot. It only expects you to have vegetable oil, olive oil, salt, and pepper in your pantry and its job is to provide everything else.

menu purple carrot


Pricing is very simple with Purple Carrot. All standard plans always costs $72.00 per week and includes 3 meal kits, each yielding 2 servings, which amounts to $12 per serving. The TB12 plan is somewhat pricier. It includes 3 meal kits per week, 2 servings per meal, and costs $78 per weekly delivery. That means that one serving of TB12 performance meals costs $13.

As we already mentioned in this Purple Carrot review, there are no hidden fees, everything is included in the price, so you do not have to worry about shipping and membership fees.

Purple Carrot pricing image
Purple Carrot (2 servings)
Meals per weekMeal kit pricePrice per serving
TB12 (2 servings)
Meals per weekMeal kit pricePrice per serving

Delivery Areas

Until recently, Purple Carrot meals were only available in a limited number of areas. Now, the company has expanded its delivery area coverage and ships all across the contiguous US. Unfortunately, shipments to Hawaii and Alaska are still unavailable. As far as the shipping and handling costs are concerned, they are included in the price of the meals.

Purple Carrot Pros And Cons

To make sure Purple Carrot meets all your standards and expectations, it is important to know its biggest advantages and disadvantages. With a short overview of its pros and cons, you can easily decide if Purple Carrot is the right meal kit service for you.

  • Fresh, high-quality ingredients
  • 100% plant-based meals
  • 3 standard meal plans for different tastes and cooking skill levels
  • Meals ready in 20 – 40 minutes
  • Perfect for vegans
  • Special high-protein, gluten-free plan for active lifestyle
  • Eco-friendly


  • Lacks options for special dietary needs
  • Does not ship to Hawaii and Alaska

Sample Dishes

If you subscribe to Purple Carrot, you can easily prepare culinary masterpieces using only the ingredients and recipes found in your meal kit box. You may not be a pro chef just yet, but with Purple Carrot, you can easily make restaurant-grade meals. You don’t have to take our word for it – check out the images below to get a better idea of the types of dishes you can enjoy with Purple Carrot.

Bottom Line

Purple Carrot is the kind of meal delivery service vegans have been waiting for. All the meals on its menus are completely vegan and incredibly healthy. The ingredients are super fresh and the recipes are creative and tasty and take no more than 40 minutes to make. Purple Carrot is also very transparent when it comes to its prices, as all the costs are included in the price of meals and there are no hidden fees. The only problem is that it cannot accommodate the majority of special dietary needs and only offers plant-based and gluten-free recipes. However, we still believe that the majority of vegans would be highly satisfied with its service. It is definitely worth checking out.

* All the prices on this website are subject to change without notice. While we put a great deal of effort into making sure that all the prices are accurate, one or more products may have outdated prices. Please visit the specific product’s official website for exact prices.
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