Purple Carrot Review

UPDATED May 20. 2024.
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Purple Carrot is a perfect choice for individuals on plant-based diets who are seeking a simple and healthy home cooking solution. This vegan meal kit delivery service offers unique plant-based recipes suitable for all cooking skill levels and fresh, natural, sustainably sourced ingredients packed with nutrients. Whether you just want to cook easily and eat healthily or need a steady source of simple recipes and premium ingredients for high-protein vegan meals to support your active lifestyle, Purple Carrot has got you covered. Read this Purple Carrot review to find out more about this company’s excellent offer.

Purple Carrot printscreen homepage

What Is Purple Carrot

Purple Carrot is a 100% vegan meal kit delivery that offers flexible subscriptions and straightforward pricing. Its recipes are designed to complement a healthy lifestyle, its ingredients are always plant-based, and its kits are delivered nationwide.

The service was born out of the desire to introduce more people to the benefits of a plant-based diet. Although the number of vegans in the US has grown tremendously in the past years, there are still many home cooks who find plant-based meals and recipes intimidating, unsatisfying or simply dull.

Purple Carrot aims to turn this frown upside down by making vegan cooking easy and tasty. It offers home delivery of innovative step-by-step recipes and handpicked, pre-portioned ingredients that eliminate all the common excuses for sticking to animal foods. With Purple Carrot, you can never run out of vegan recipes to try out and plant-based alternatives can be delivered to your home in a click. This is great news for passionate vegans and vegan-curious cooks alike.

While the service started out as dinner-focused, it has expanded its offer to include breakfasts and lunches as well, thus providing everything you need to eat healthily throughout the day. Its menu is not too vast, but the number of menu items has doubled since the service was launched, with the tendency of further growth.

As one of the best vegan meal kit delivery services currently on the market, Purple Carrot is an all-in-one solution that can suit the needs of numerous home cooks who want to introduce more plants into their diets.

How Does Purple Carrot Work

As a Purple Carrot subscriber, you can choose from 2 distinct vegan meal plans for health-conscious and active individuals. Weekly deliveries include 2-3 meal kits for 2 or 6 people, each containing an original recipe and the ingredients it requires.

The service offers 2 meal plans – the 2-Serving plan and the 6-Serving plan. The 2-Serving plan allows you to choose 3 out of 8 fresh dinner ideas on the menu every week. The 6-Serving plan brings you 2 handpicked dinner recipes in every weekly delivery. If you need more food, you can grab some breakfasts and lunches from the Extras section of the menu, featuring 4 items per week.

Purple Carrot DINNERS

While the selection of recipes on the Purple Carrot menu is not vast, there is no need to worry. All the recipes its culinary team creates are incredibly innovative and delicious and simply perfect for those on a vegan diet or anyone who wants to eat healthily. The menu is definitely quite varied – it’s heavily based on seasonal foods and the meals are repeated only every once in a while.

Being a meal kit service that aims to please, Purple Carrot never forces you to stick to a subscription that does not work for you or receive its kits when you have something else in mind. There is no minimum subscription period. You can customize your orders, skip a delivery or switch to a different meal plan whenever you wish. Finally, you can cancel your subscription at any time, no questions asked. You just need to remember that all changes to your order or subscription should be made before Tuesday at 11:59 pm EST the week before your next delivery is scheduled.

With Purple Carrot, you can never run out of vegan recipes to try out and plant-based alternatives can be delivered to your home in a click.

What Makes Purple Carrot Different

The very fact that it exclusively offers plant-based, 100% vegan meals makes Purple Carrot different from the rest of the lot. This kind of meal delivery services is rarely found on the market and comes as a wonderful surprise to all the hungry and busy vegans nationwide. On top of that, Purple Carrot gets bonus points for focusing on all-natural and organic ingredients, thus making healthy, plant-based cooking much easier than usual.

The company is also incredibly eco-friendly. Apart from using sustainably sourced ingredients it also ships just the right amount of ingredients in order to reduce food waste. On top of that, its sustainable packaging has recently got even better. Now, it features InfinityCore thermal liners that are made from recycled water bottles and keep your food fresh for up to 72 hours. Apart from being made of 85% recycled plastic, they are also extremely easy to dispose of – just take them out of the box, tear them down, and throw them into your recycle bin. You can check out the Recycling Info section of the Purple Carrot website for more useful advice on package recycling.

If you are looking for a thoughtful gift for a vegan friend, you can opt for the company’s gift meal plans. You can choose the desired plan type and the duration of the gift subscription. You can decide between 1 week, 2 weeks, 1 month, and 3 months of deliveries.

Purple Carrot Meals and Recipes

Purple Carrot meal options
For Families
For Singles

We stated previously in this Purple Carrot review that this company has invested great efforts into creating meal plans that suit the preferences of virtually all plant lovers. Now it is time to discover what makes each meal plan unique.

The company’s plans are created with busy home cooks in mind. Their dedicated menus mostly focus on quick & easy recipes that are perfect for beginners who want to cook tasty dishes in no more than 30 minutes, with minimum effort and clean-up. High-protein dishes and gluten-free options are often available. Unfortunately, the 6-Serving menu features only 2 recipes per week while the situation is a bit better with the 8-item 2-Serving menu.

What is good to know is that you can always get some extra food if you need it, that is, you do not have to limit your choice to just 2 or 3 Purple Carrot meals per week. The company’s menu includes 4 additional items called Extras, which you can pick up in addition to your weekly dinners. The Extras include two 4-serving breakfasts and two 2-serving lunches, all of which can be prepared in just 5 minutes or fewer. The 2-Serving plan allows you to add 3 extras to your orders and the 6-Serving plan lets you add 1 extra per delivery.

Purple Carrot 3-4 Person Meal

Recipes created by Purple Carrot are 100% vegan, but that does not mean that anyone else cannot enjoy them if they want to eat healthily and try out a plant-based diet. According to sources like Physicians Committee for Responsible Medicine and American Journal of Clinical Nutrition, if you go vegan, you do not only reduce your carbon footprint, but you also have a 55% less chance of suffering from high blood pressure. If you go vegan, you can also reduce the risk of suffering from heart disease by 32%. That is what Purple Carrot brings you, without all the hassle of finding the best ingredients and searching for recipes.

It is important to note that due to the fact that its facilities regularly process, walnuts, almonds, peanuts, and other allergens, Purple Carrot cannot accommodate special dietary needs, except for gluten intolerance.  However, you can contact the company in order to get advice from its recipe team on which ingredients you can use in order to substitute the ones you want to avoid.

It often happens that companies that offer ingredients and recipes do not exactly supply you with all the ingredients necessary to cook the meals. Luckily, this is not the case with Purple Carrot. It only expects you to have vegetable oil, olive oil, salt, and pepper in your pantry and its job is to provide everything else.

menu purple carrot

The company’s menu includes 4 additional items called Extras, which you can pick up in addition to your weekly dinners. The Extras include two 4-serving breakfasts and two 2-serving lunches, all of which can be prepared in just 5 minutes or fewer.

How Much Does Purple Carrot Cost

Purple Carrot meal kits cost between $6 and $12 per serving. The cost per serving depends on the select meal plan as well as meal type (breakfast, lunch or dinner). While the prices are slightly above average, they do include the shipping and handling costs.

Purple Carrot meal plan

With the 2-Serving plan, you pay $11.99 per serving. Therefore, you get 3 meal kits (6 servings) for $71.94 per week. The 6-serving plan costs $7.99 per portion. Since this plan brings you 2 meal kits, each serving 6 people, you pay $95.88 per delivery. If you opt for the Extras, you pay $24 per kit, meaning that breakfasts cost $6 per serving and lunches cost the same as dinners, that is, $12 per serving.

As we already mentioned in this Purple Carrot review, there are no hidden fees, everything is included in the price, so you do not have to worry about shipping and membership fees.

Standard 2-Serving Meal Plan
Meals per weekPrice per servingPrice per week
Standard 6-Serving Meal Plan
Meals per weekPrice per servingPrice per week
Meal typeServings per kitPrice per serving

Where Does Purple Carrot Deliver

Purple Carrot’s delivery map used to include only the Northeast, Mid-Atlantic, and West Coast. New fulfillment centers have allowed the service to start shipping its kits across the mainland US. Hawaii and Alaska shipments are not available yet.

Deliveries are made on Mondays, Tuesdays, and Wednesdays. The company provides a tracking link for each order. You do not have to be at home to receive your delivery and the packaging should keep the food cool for several hours after arrival.

Purple Carrot Pros And Cons

To make sure Purple Carrot meets all your standards and expectations, it is important to know its biggest advantages and disadvantages. With a short overview of its pros and cons, you can easily decide if Purple Carrot is the right meal kit service for you.

  • Fresh, high-quality ingredients
  • 100% plant-based meals
  • 2 meal plans for 2 and 6 people
  • Dinners ready in 20 – 40 minutes
  • 5-minute breakfast and lunch add-ons
  • Eco-friendly
  • Free shipping


  • You cannot choose your meals with the 6-serving plan
  • Lacks variety

Sample Dishes

If you subscribe to Purple Carrot, you can easily prepare culinary masterpieces using only the ingredients and recipes found in your meal kit box. You may not be a pro chef just yet, but with Purple Carrot, you can easily make restaurant-grade meals. You don’t have to take our word for it – check out the images below to get a better idea of the types of dishes you can enjoy with Purple Carrot.

Bottom Line

Having in mind all the advantages highlighted in this review of Purple Carrot, we can conclude that this is the kind of meal delivery service vegans have been waiting for. All the meals on Purple Carrot menus are completely vegan and incredibly healthy. The ingredients are super fresh and the recipes are creative and tasty and take no more than 40 minutes to make. Purple Carrot is also very transparent when it comes to its prices, as all the costs are included in the price of meals and there are no hidden fees. Unfortunately, it cannot accommodate the majority of special dietary needs and it only offers plant-based and gluten-free recipes. However, we still believe that the majority of vegans would be highly satisfied with its service. It is definitely worth checking out.

Purple Carrot FAQ

How to cancel Purple Carrot?

Log into your Purple Carrot account and go to My Profile. In the Account Settings, click Change next to the Subscription Status. Choose the Cancel My Account option. Complete the short survey and follow the instructions to complete the process. Read our post on how to cancel Purple Carrot for more information.

Is Purple Carrot organic?

Some of the ingredients that Purple Carrot uses are organic.

Is Purple Carrot vegan?

Purple Carrot is a 100% vegan meal kit delivery service catering to individuals on plant-based diets who want a simple and healthy home cooking solution. The company offers fresh, sustainably sourced ingredients and unique plant-based recipes.

View All FAQs

User Reviews (31)

Purple Carrot is rated 2.5/5, based on 31 user reviews.

The Purple Carrot reviews listed below reflect the opinions and experiences of real users and are in no way influenced by the service reviewed here. Before publishing each review, our team checks whether it was submitted by an actual user in an effort to prevent false or spammy reviews.

  1. | December 2, 2019

    Average at best, we did the TB12 experience. Most of the vegetables were either too ripe, not ripe enough or needed to be tossed. The first week the meals were ok however the quality was progressively worse week after week. When I tried to cancel, my email went into spam and I was charged for an additional week of product that I did not want. I would say, choose another meal plan that is more tried and reliable.

  2. | August 16, 2019

    I chose Purple Carrot because I’m very busy with grad school and thought it would be a good alternative to the time-consuming process of shopping. I picked the plan where you get to choose 3 meals, and they even give you options like “Gluten Free” and “High Protein.” Just today I got an email saying “Due to demand, your meal has been swapped out for another.” They didn’t say anything about why I didn’t make the cut for the meal I picked while other people did get it, and what it was switched to. Some of the other meals for the week contain ingredients that I am allergic or sensitive to, which is why I didn’t choose them. I really don’t like how Purple Carrot promises to let you choose the meals you want, but then it does a bait-and-switch: “Just kidding, we’re gonna pick for you and we’ll probably pick something you’re allergic to!” We don’t even get to pick an alternative. According to the customer service rep, this happens all the time. I don’t think I’ll be renewing my subscription at any time soon.

  3. | May 3, 2019

    Delicious! The packaging was recyclable and easy to dispose of, and the presentation of the recipes was high-quality and durable (important for those spills). The food was excellent — in the two weeks I’ve had it, I’m planning to incorporate 4 of the 6 recipes into my regular rotation.

  4. | April 16, 2019

    All I can say is I decided to give this a try because a friend had a free box to give away and asked me if I’d like it. I said sure why not. I am not vegan but wow, what delicious creative recipes!!! Most of the meals we’ve tried have been delish!!! My husband and I both have been pleasantly surprised. And wow are they ever filling! I thought that for the most part meat needed to be in a meal to make it complete and filling. My only complaint is that it’s very expensive. Not really worth the cost but it is fun to try new and different things.

  5. | April 12, 2019

    They promised that all packaging would be recyclable. It was not. My box arrived in a huge silver plasticine bag (not recyclable) AND although they promised that the “ice packs” contained a substance that is environmentally friendly, OMG! – What a gelatinous GOO !!! I had taken the packs outside on my gravel driveway to melt. Thank God I had a bucket nearby when I went to slit them open. An unctuous liquid started coming out and just sat there in an actual “pile” on the gravel. I threw both packs into the bucket and flushed them down the toilet. Then I had to take Dawn dishwashing liquid to remove the STAIN left by whatever chemical this stuff was. And last, when it came to the vegan selection, it’s really limited and not very tasty. Oh, and I agree with the other person that I was so busy minding a boiling pot of beans while working with a blender and keeping an eye on the broiler. Dang – I want meals delivered that are EASY! I had a meltdown.

  6. | March 16, 2019

    I have been a vegan for many years and have been repetitively using the same type of meals, with no variety, because of the limited option offered in my non-vegan world. Purple Carrot opened my eyes, and my taste buds, to the large array of vegan food available not only locally but also from other countries. I have been using their food for more than a year now and they very seldom repeat the same recipe. I highly recommend Purple Carrot.

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* All the prices on this website are subject to change without notice. While we put a great deal of effort into making sure that all the prices are accurate, one or more products may have outdated prices. Please visit the specific product’s official website for exact prices.
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