FreshDirect VS Purple Carrot

UPDATED Jun. 2018
Table Of Contents+

Bring some freshness and creativity to your everyday meals by picking a great meal delivery service. Both services offer innovative and healthy meals at reasonable prices. Check out our comprehensive FreshDirect VS Purple Carrot comparison to learn more about both services and choose the best option for your family.

FreshDirect
More Options Than You Ever Imagined
VS
Purple Carrot
Vegan Meals For A Healthy Lifestyle

Highlights

FreshDirect
FreshDirect is a huge marketplace filled with fresh food items, ranging from meals and meal kits to groceries, baked goods, and treats of all sorts, all natural and reasonably priced.
  • Average Price Per Meal: $20.00
  • Shipping Cost: $6.99
  • Delivery Area: 6 states
Purple Carrot
Purple Carrot offers reasonably priced natural, plant-based meal kits designed for fitness enthusiasts, athletes, and vegans who want to eat healthily and cook effortlessly.
  • Average Price Per Meal: $11.33
  • Shipping Cost: $0
  • Delivery Area: 48 states

Compare Features

FreshDirect
Best For
Best for individuals looking for a one-stop shop for all their dietary needs
Menu/Meal Plans
Fresh Direct provides its customers with several ordering options, including meal kits, ready-made meals, and various food items.
Recipes/Meal Options
With Fresh Direct, you have thousands of food items, hundreds of dishes, and around 40 meal kits at your disposal.
Meal & Recipe Variety
FreshDirect offers omnivore, vegetarian, vegan, organic, low-calorie low-carb, low-fat, and gluten-free meals and meal kits. Its ready-made dishes include breakfasts, entrées, sides, appetizers, and soups, as well as a variety of sauces, marinades, salsas, dips, salads, pizzas, sandwiches, wraps, marinated meats, kabobs, and even sushi. You can also purchase groceries, pastry, and beverages.
Food Quality
Although FreshDirect offers a vast variety of different products, what they all have in common is that they are fresh and generally made of high-quality, natural, and organic ingredients.
Nutritional Value & Portion Size
As FreshDirect offers over 3,000 food items and hundreds of meals, nutritional value and portion size vary significantly. However, since the company uses natural and organic ingredients, the products are generally healthy and rich in nutrients.
Subscription Flexibility
If you wish to modify or cancel your order with FreshDirect, you can do it at any time, but you must notify the company before the cutoff date, which depends on your location.
Refunds
If you are not happy with your order from FreshDirect, contact the company straight away and you will either get a replacement or refund.
Purple Carrot
Best For
Best for vegan home cooks with an active lifestyle
Menu/Meal Plans
Purple Carrot features 2 menus: 1-2 Person and TB Performance Meals
Recipes/Meal Options
Both menus offered by Purple Carrot feature only 3 meal options per week.
Meal & Recipe Variety
Purple Carrot offers vegan meals suitable for lunch and dinner. Its selection includes both everyday, healthy-eating meals and performance meals for active individuals. The meals are usually inspired by Moroccan, Chinese, Italian, and Spanish cuisines and include veggie stews, risottos, pastas, quesadillas, and grain bowls. The prep and cook time is around 30-45 minutes.
Food Quality
Purple Carrot delivers fresh, nutrient-packed ingredients that are sustainably sourced. All ingredients are of high-quality, chosen in accordance with the season, and completely natural.
Nutritional Value & Portion Size
Purple Carrot meals come in medium-sized portions and contain 500-800 calories on average. They are nutritionally balanced, with the right quantities of healthy fats, lean proteins, and complex carbohydrates.
Subscription Flexibility
With Purple Carrot, you can skip or cancel your order anytime. You must inform the company about any changes to your order by Tuesday night at 11:59 PM EST the week before your next delivery is due.
Refunds
For information about returns and refunds, you must contact Purple Carrot within 7 days of your delivery.

Suitable For

FreshDirect
Meals For Families
Meals For Kids
Meals For Seniors
Meals For One
Purple Carrot
Meals For Families
Meals For Kids
Meals For Seniors
Meals For One

Compare Meal Options

FreshDirect
Vegetarian Meals
Vegan Meals
Paleo Meals
Keto Meals
Low-Carb Meals
Low-Fat Meals
Meals For Diabetics
Gluten-Free Meals
Organic Meals
Weight Loss Meals
Purple Carrot
Vegetarian Meals
Vegan Meals
Paleo Meals
Keto Meals
Low-Carb Meals
Low-Fat Meals
Meals For Diabetics
Gluten-Free Meals
Organic Meals
Weight Loss Meals

Compare Sample Meals

FreshDirect
Purple Carrot

Compare Extras

FreshDirect
A La Carte Menu
Gift Cards
Marketplace
Purple Carrot
A La Carte Menu
Gift Cards
Marketplace

Compare Ratings

FreshDirect
FINAL RATING
8.0/10
Meal Options
Variety
Nutritional Value
Portion Size
Flexibility
Price
Purple Carrot
FINAL RATING
8.4/10
Meal Options
Variety
Nutritional Value
Portion Size
Flexibility
Price

Compare User Reviews

FreshDirect
  • Submitted By Henry Giles on 07/22/2017
    I’m a lazy guy, so this kind of store is exactly what I need. Groceries – they’ve got ‘em, meals – so many options, beer – hell yeah.
  • Submitted By Laura Forbes on 05/05/2017
    Sure, it’s convenient, but it’s not as good as it’s hyped up to be.
  • Submitted By Hannah Rogers 3.5 on 03/14/2017
    The food’s awesome, but it’s too pricy if you ask me.
Purple Carrot
  • Submitted By Stephen Eingorn on 06/15/2018
    He pluses are that the items arrived as promised, and that the company is easy to deal with and to cancel the subscription.. I only had to send two emails( the first was “lost,” ) The menu cards are nice.y illustrates and the steps easy to follow. The cons: Food can be quite high as in fat. Often 60-70%. Some dishes are inedible, for example the so called fish and chips. Sodium is often too high. The food is mostly not organic, even when organic varieties are readily available in local,chain supermarkets. I refer to avocados, chickpeas and many others. The quality of the food is only fair. The preparation time is often longer than stated and sometimes the recipes omit important steps Although well,packaged, the food often arrives warm. Spoilage is a concern. The ice packs are always melted when we unpack the boxes You could purchase much more food for the price in any supermarket. I am disappointed in Mark Bitman, whom I have admired for his writing and common sense approach to eating. I have cancelled my subscription. Too bad. It was a great idea
  • Submitted By Kimberly Zeh on 06/05/2018
    Do not order Purple Carrot. Unlike listed on their website, or in this review of their food. Purple Carrot does not have 100% plant-based ingredients. Some of their recipes include High Fructose Corn Syrup. When I approached them about it, here's what they told me: "I just wanted to take a moment and share with you that we are not and do not claim to be a health service, a dietary service and have never made claims that we source specifically non-GMO or Organic produce. While I do understand the wants for more "whole foods" as you put it, I just want to ensure you that we have always and will always stick to our mission of providing delicious, hassle-free plant-based meals for our customers to prepare in home." I too received boxes of food perished or main ingredients missing - and they have been nice about refunding me. However, I cannot and will not continue my service with them because I feel cheated from their false advertisement. For those of us looking for healthy options, MAKE SURE you read all the packages before you use. Also, their spices, pastes, dairy substitutes come in containers that label the name of the ingredient - you don't actually know what the stuff is made up or what brand it is from. Anyway folks, BE CAREFUL.
  • Submitted By David Herring on 05/19/2018
    1st meal delivery for me . WOW!! Talk about good. 5 stars is not enough. Purple Carrot is the best.
  • Submitted By jennifer Hughes on 04/09/2018
    I’m reading reviews and I havent experienced any of the bad they speak of. I’m going on 6 months of getting weekly deliveries and I’m blown away more with every recipe I make. Absolutely delicious meals incorporating ingredients I’ve never tried before. Eating plant based has never been so easy!

Winner

Purple Carrot is a meal kit service that offers the freshest seasonal ingredients and 100% vegan recipes. It makes cooking simple by doing all the grocery shopping and meal planning for you. Learn how Purple Carrot can help you improve your health in our objective review and Purple Carrot reviews from our readers who have tried the company’s kits.

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