FreshDirect VS Purple Carrot Comparison

UPDATED Oct. 2019
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Bring some freshness and creativity to your everyday meals by picking a great meal delivery service. Both services offer innovative and healthy meals at reasonable prices. Check out our comprehensive FreshDirect VS Purple Carrot comparison to learn more about both services and choose the best option for your family.

FreshDirect
More Options Than You Ever Imagined
VS
Purple Carrot
Vegan Meals For A Healthy Lifestyle

Highlights

FreshDirect
FreshDirect is a huge marketplace filled with fresh food items, ranging from meals and meal kits to groceries, baked goods, and treats of all sorts, all natural and reasonably priced.
  • Price Range: $
  • Average Price Per Meal: $10.13
  • Shipping Cost: $5.99 *
  • Delivery Area: 5 states
*the costs vary from $5.99 to $15.99 depending on location
Purple Carrot
Purple Carrot offers reasonably priced natural, plant-based meal kits designed for fitness enthusiasts, athletes, and vegans who want to eat healthily and cook effortlessly.
  • Price Range: $$
  • Average Price Per Meal: $10.19
  • Shipping Cost: $0
  • Delivery Area: 48 states

Compare Features

FreshDirect
Best For
Best for individuals looking for a one-stop shop for all their dietary needs
Menu/Meal Plans
Fresh Direct provides its customers with several ordering options, including meal kits, ready-made meals, and various food items.
Recipes/Meal Options
With Fresh Direct, you have thousands of food items, hundreds of dishes, and around 30 meal kits at your disposal.
Meal & Recipe Variety
FreshDirect offers omnivore, vegetarian, organic, low-calorie low-carb, low-fat, and gluten-free meals and meal kits. Its ready-made dishes include breakfasts, entrées, sides, appetizers, and soups, as well as a variety of sauces, marinades, salsas, dips, salads, pizzas, sandwiches, wraps, marinated meats, kabobs, and even sushi. You can also purchase groceries, pastry, and beverages.
Food Quality
Although FreshDirect offers a vast variety of different products, what they all have in common is that they are fresh and generally made of high-quality, natural, and organic ingredients.
Nutritional Value & Portion Size
As FreshDirect offers over 3,000 food items and hundreds of meals, nutritional value and portion size vary significantly. However, since the company uses natural and organic ingredients, the products are generally healthy and rich in nutrients.
Subscription Flexibility
If you wish to modify or cancel your order with FreshDirect, you can do it at any time, but you must notify the company before the cutoff date, which depends on your location.
Refunds
If you are not happy with your order from FreshDirect, contact the company straight away and you will either get a replacement or refund.
Purple Carrot
Best For
Best for vegan home cooks with an active lifestyle
Menu/Meal Plans
Purple Carrot features 2 menus: 2-Serving and 6-Serving
Recipes/Meal Options
The 2-Serving Purple Carrot menu features 8 dinner recipes while the 6-Serving Purple Carrot menu includes 2 dinner ideas per week. With both menus, you can choose from 4 breakfast and lunch add-ons every week.
Meal & Recipe Variety
Purple Carrot offers vegan meals suitable for breakfast, lunch, and dinner. Its selection includes both everyday, healthy-eating meals and high-protein dishes. The meals are usually inspired by Moroccan, Chinese, Italian, and Spanish cuisines and include veggie stews, risottos, pastas, quesadillas, and grain bowls. The prep and cook time is 5-45 minutes.
Food Quality
Purple Carrot delivers fresh, nutrient-packed ingredients that are sustainably sourced. All ingredients are of high-quality, chosen in accordance with the season, and completely natural.
Nutritional Value & Portion Size
Purple Carrot meals come in medium-sized portions and contain 500-800 calories on average. They are nutritionally balanced, with the right quantities of healthy fats, lean proteins, and complex carbohydrates.
Subscription Flexibility
With Purple Carrot, you can skip or cancel your order anytime. You must inform the company about any changes to your order by Tuesday night at 11:59 PM EST the week before your next delivery is due.
Refunds
For information about returns and refunds, you must contact Purple Carrot within 7 days of your delivery.

Suitable For

FreshDirect
Meals For Families
Meals For Kids
Meals For Seniors
Meals For One
Purple Carrot
Meals For Families
Meals For Kids
Meals For Seniors
Meals For One

Compare Meal Options

FreshDirect
Vegetarian Meals
Vegan Meals
Paleo Meals
Keto Meals
Low-Carb Meals
Low-Fat Meals
Meals For Diabetics
Gluten-Free Meals
Organic Meals
Weight Loss Meals
Purple Carrot
Vegetarian Meals
Vegan Meals
Paleo Meals
Keto Meals
Low-Carb Meals
Low-Fat Meals
Meals For Diabetics
Gluten-Free Meals
Organic Meals
Weight Loss Meals

Compare Sample Meals

FreshDirect
Purple Carrot

Compare Extras

FreshDirect
A La Carte Menu
Gift Cards
Marketplace
Purple Carrot
A La Carte Menu
Gift Cards
Marketplace

Compare Ratings

FreshDirect
FINAL RATING
8.0/10
Meal Options
Variety
Nutritional Value
Portion Size
Flexibility
Price
Purple Carrot
FINAL RATING
9.4/10
Meal Options
Variety
Nutritional Value
Portion Size
Flexibility
Price

Compare Customer Reviews

FreshDirect
  • Submitted By Henry Giles on 07/22/2017
    I’m a lazy guy, so this kind of store is exactly what I need. Groceries – they’ve got ‘em, meals – so many options, beer – hell yeah.
  • Submitted By Laura Forbes on 05/05/2017
    Sure, it’s convenient, but it’s not as good as it’s hyped up to be.
  • Submitted By Hannah Rogers 3.5 on 03/14/2017
    The food’s awesome, but it’s too pricy if you ask me.
Purple Carrot
  • Submitted By J.S. on 08/16/2019
    I chose Purple Carrot because I'm very busy with grad school and thought it would be a good alternative to the time-consuming process of shopping. I picked the plan where you get to choose 3 meals, and they even give you options like "Gluten Free" and "High Protein." Just today I got an email saying "Due to demand, your meal has been swapped out for another." They didn't say anything about why I didn't make the cut for the meal I picked while other people did get it, and what it was switched to. Some of the other meals for the week contain ingredients that I am allergic or sensitive to, which is why I didn't choose them. I really don't like how Purple Carrot promises to let you choose the meals you want, but then it does a bait-and-switch: "Just kidding, we're gonna pick for you and we'll probably pick something you're allergic to!" We don't even get to pick an alternative. According to the customer service rep, this happens all the time. I don't think I'll be renewing my subscription at any time soon.
  • Submitted By Rhea on 05/03/2019
    Delicious! The packaging was recyclable and easy to dispose of, and the presentation of the recipes was high-quality and durable (important for those spills). The food was excellent -- in the two weeks I've had it, I'm planning to incorporate 4 of the 6 recipes into my regular rotation.
  • Submitted By Dar on 04/16/2019
    All I can say is I decided to give this a try because a friend had a free box to give away and asked me if I’d like it. I said sure why not. I am not vegan but wow, what delicious creative recipes!!! Most of the meals we’ve tried have been delish!!! My husband and I both have been pleasantly surprised. And wow are they ever filling! I thought that for the most part meat needed to be in a meal to make it complete and filling. My only complaint is that it’s very expensive. Not really worth the cost but it is fun to try new and different things.
  • Submitted By Kristina on 04/12/2019
    They promised that all packaging would be recyclable. It was not. My box arrived in a huge silver plasticine bag (not recyclable) AND although they promised that the "ice packs" contained a substance that is environmentally friendly, OMG! - What a gelatinous GOO !!! I had taken the packs outside on my gravel driveway to melt. Thank God I had a bucket nearby when I went to slit them open. An unctuous liquid started coming out and just sat there in an actual "pile" on the gravel. I threw both packs into the bucket and flushed them down the toilet. Then I had to take Dawn dishwashing liquid to remove the STAIN left by whatever chemical this stuff was. And last, when it came to the vegan selection, it's really limited and not very tasty. Oh, and I agree with the other person that I was so busy minding a boiling pot of beans while working with a blender and keeping an eye on the broiler. Dang - I want meals delivered that are EASY! I had a meltdown.

Winner

Purple Carrot brings you nothing but the freshest seasonal ingredients available and 100% vegan recipes. If you are on a vegan diet or just trying to eat healthily, Purple Carrot can make things simple and do all the grocery shopping and meal planning for you. Read our objective review and learn how Purple Carrot can help you improve your health.

* All the prices on this website are subject to change without notice. While we put a great deal of effort into making sure that all the prices are accurate, one or more products may have outdated prices. Please visit the specific product’s official website for exact prices.
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