FreshDirect VS Purple Carrot

UPDATED Oct. 2018
Table Of Contents+

Bring some freshness and creativity to your everyday meals by picking a great meal delivery service. Both services offer innovative and healthy meals at reasonable prices. Check out our comprehensive FreshDirect VS Purple Carrot comparison to learn more about both services and choose the best option for your family.

FreshDirect
More Options Than You Ever Imagined
VS
Purple Carrot
Vegan Meals For A Healthy Lifestyle

Highlights

FreshDirect
FreshDirect is a huge marketplace filled with fresh food items, ranging from meals and meal kits to groceries, baked goods, and treats of all sorts, all natural and reasonably priced.
  • Average Price Per Meal: $20.00
  • Shipping Cost: $6.99
  • Delivery Area: 6 states
Purple Carrot
Purple Carrot offers reasonably priced natural, plant-based meal kits designed for fitness enthusiasts, athletes, and vegans who want to eat healthily and cook effortlessly.
  • Average Price Per Meal: $11.33
  • Shipping Cost: $0
  • Delivery Area: 48 states

Compare Features

FreshDirect
Best For
Best for individuals looking for a one-stop shop for all their dietary needs
Menu/Meal Plans
Fresh Direct provides its customers with several ordering options, including meal kits, ready-made meals, and various food items.
Recipes/Meal Options
With Fresh Direct, you have thousands of food items, hundreds of dishes, and around 40 meal kits at your disposal.
Meal & Recipe Variety
FreshDirect offers omnivore, vegetarian, vegan, organic, low-calorie low-carb, low-fat, and gluten-free meals and meal kits. Its ready-made dishes include breakfasts, entrées, sides, appetizers, and soups, as well as a variety of sauces, marinades, salsas, dips, salads, pizzas, sandwiches, wraps, marinated meats, kabobs, and even sushi. You can also purchase groceries, pastry, and beverages.
Food Quality
Although FreshDirect offers a vast variety of different products, what they all have in common is that they are fresh and generally made of high-quality, natural, and organic ingredients.
Nutritional Value & Portion Size
As FreshDirect offers over 3,000 food items and hundreds of meals, nutritional value and portion size vary significantly. However, since the company uses natural and organic ingredients, the products are generally healthy and rich in nutrients.
Subscription Flexibility
If you wish to modify or cancel your order with FreshDirect, you can do it at any time, but you must notify the company before the cutoff date, which depends on your location.
Refunds
If you are not happy with your order from FreshDirect, contact the company straight away and you will either get a replacement or refund.
Purple Carrot
Best For
Best for vegan home cooks with an active lifestyle
Menu/Meal Plans
Purple Carrot features 2 menus: 1-2 Person and TB Performance Meals
Recipes/Meal Options
Both menus offered by Purple Carrot feature only 3 meal options per week.
Meal & Recipe Variety
Purple Carrot offers vegan meals suitable for lunch and dinner. Its selection includes both everyday, healthy-eating meals and performance meals for active individuals. The meals are usually inspired by Moroccan, Chinese, Italian, and Spanish cuisines and include veggie stews, risottos, pastas, quesadillas, and grain bowls. The prep and cook time is around 30-45 minutes.
Food Quality
Purple Carrot delivers fresh, nutrient-packed ingredients that are sustainably sourced. All ingredients are of high-quality, chosen in accordance with the season, and completely natural.
Nutritional Value & Portion Size
Purple Carrot meals come in medium-sized portions and contain 500-800 calories on average. They are nutritionally balanced, with the right quantities of healthy fats, lean proteins, and complex carbohydrates.
Subscription Flexibility
With Purple Carrot, you can skip or cancel your order anytime. You must inform the company about any changes to your order by Tuesday night at 11:59 PM EST the week before your next delivery is due.
Refunds
For information about returns and refunds, you must contact Purple Carrot within 7 days of your delivery.

Suitable For

FreshDirect
Meals For Families
Meals For Kids
Meals For Seniors
Meals For One
Purple Carrot
Meals For Families
Meals For Kids
Meals For Seniors
Meals For One

Compare Meal Options

FreshDirect
Vegetarian Meals
Vegan Meals
Paleo Meals
Keto Meals
Low-Carb Meals
Low-Fat Meals
Meals For Diabetics
Gluten-Free Meals
Organic Meals
Weight Loss Meals
Purple Carrot
Vegetarian Meals
Vegan Meals
Paleo Meals
Keto Meals
Low-Carb Meals
Low-Fat Meals
Meals For Diabetics
Gluten-Free Meals
Organic Meals
Weight Loss Meals

Compare Sample Meals

FreshDirect
Purple Carrot

Compare Extras

FreshDirect
A La Carte Menu
Gift Cards
Marketplace
Purple Carrot
A La Carte Menu
Gift Cards
Marketplace

Compare Ratings

FreshDirect
FINAL RATING
8.0/10
Meal Options
Variety
Nutritional Value
Portion Size
Flexibility
Price
Purple Carrot
FINAL RATING
8.4/10
Meal Options
Variety
Nutritional Value
Portion Size
Flexibility
Price

Compare User Reviews

FreshDirect
  • Submitted By Henry Giles on 07/22/2017
    I’m a lazy guy, so this kind of store is exactly what I need. Groceries – they’ve got ‘em, meals – so many options, beer – hell yeah.
  • Submitted By Laura Forbes on 05/05/2017
    Sure, it’s convenient, but it’s not as good as it’s hyped up to be.
  • Submitted By Hannah Rogers 3.5 on 03/14/2017
    The food’s awesome, but it’s too pricy if you ask me.
Purple Carrot
  • Submitted By Beth Reich on 09/11/2018
    I am a senior citizen that was given a gift of Purple Carrot after a major accident. I did not fill the gift order for months due to a subsequent major surgery. When I finally filled it, I was told , even though I only planned to get my gift box , I had to provide my credit card even though it was easy to cancel. My gift box arrived with 2 out of 3 of the meals having a major ingredient either totally or at least 1/2 rotten. I did not report this since I planned to only receive my gift box. I emailed a notification to cancel, which the company said they received, and sent in a subsequent survey. The company said they never got my survey and the steps needed to cancel were not followed, even though I had been assured these were simple. I heard nothing for 1 month, at which time I was told I was receiving a box the next day and had been charged $72 for goods we did not even like. We sent the box back and complained, but were told we had signed a contract and no reparations, let alone apologies, were offered. My husband is retired and I am barely working. I feel this is a totally dishonest and unacceptable manner in which to run a business, and would never recommend this company to anyone.
  • Submitted By Michael on 09/06/2018
    I received my first meal kit from Purple Carrot today, and I was horrified when I open the box. Where to begin. First, the inside of the box was a soggy mess because the ice packs had melted completely, and one was punctured so the slimy gel contents coated the entire order. Second, much of the produce - the kale (yellowing), avocado (rotten and mushy), scallions (rotten and slimy), and peas (rotten and slimy) - were inedible. I wish there was an option for zero stars. Needless to say, I cancelled my account.
  • Submitted By Kathleen on 09/06/2018
    I'm going to cancel my subscription. Everything is so inconsistent. My first box arrived in good shape, and I prepared the Take-Out Style Noodles with asparagus and sesame ginger sauce. The sauce was delicious, and I will keep that recipe to make again. But the proportions was just so far off. I followed the directions exactly, even though it seemed to me there were far too many noodles for the sauce and asparagus. I should have listened to myself, and used about 2/3 of the noodles. I next prepared the Curried Carrot Fritters. They were okay but not something I would make again. The tamarind "chutney" that was included was not good, and was not a chutney. It was just a weird watery sauce that did not complement the flavor of the fritters. The mango/avocado salad was not worth the preparation time. My third dish -- Blueberry Barbecue Skewers -- was awful. For one thing, there were no skewers included, and I didn't have any. I ended up stir frying the tofu and vegetables, and serving that with the sauce. Unbelievably, the blueberry barbecue sauce was bland, bland, bland. I ate all of the dishes, because they are healthy and I don't throw food away. But I did not enjoy it at all. I received my second box before I had a chance to cancel after my first experience. It fell open and all the contents fell out on my living room floor. Upon further examination, it was obvious that either the box had not been sealed correctly or it had been damaged in shipping. It was also obvious that the box had come open at least once during shipping, since the contents were in the box upside down. The ice packs were completely thawed out, and there was some kind of gunk all over everything in the box. When I contacted customer service, they told me that everything was "probably essentially in good shape." BS. I asked if the agent would feed her children food that was in that state, and she agreed that she would not. I did get a refund for that shipment. Unbelievably, another shipment is on its way now, even though I tried to cancel. I know this is long, but please beware. You can make a lot of vegan meals for less than what this costs, and they will probably taste much better.
  • Submitted By Shulita Weitz on 08/25/2018
    Purple Carrot has no commitment to organic, and since their merger with Fresh Del Monte corporation I have given up all hope for them. The concept and inventive recipes are great - but there is no point doing this for unhealthy, pesticide laden, industrially grown crap. So sad about Purple Carrot. I would have loved to love you.

Winner

Purple Carrot brings you nothing but the freshest seasonal ingredients available and 100% vegan recipes. If you are on a vegan diet or just trying to eat healthily, Purple Carrot can make things simple and do all the grocery shopping and meal planning for you. Read our objective review and learn how Purple Carrot can help you improve your health.

* All the prices on this website are subject to change without notice. While we put a great deal of effort into making sure that all the prices are accurate, one or more products may have outdated prices. Please visit the specific product’s official website for exact prices.
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