Chef’s Plate Review - UPDATED Apr 2018
Chef’s Plate is a Toronto-based meal kit service founded in 2014 with the ambitious goal of becoming the leading online food brand in Canada. Its approach to business is not exactly original, closely resembling that of the well-known US meal kit service Blue Apron and a number of similar companies. However, a lack of originality is not necessarily a downside, especially if the service adopts a model that is popular among customers. We have conducted a thorough analysis of this service and you can read about everything we liked and disliked in this honest Chef’s Plate review.
How Chef’s Plate Works
Chef’s Plate aims to make home cooking a breeze by providing fresh-from-the-farm ingredients and creative recipes that allow you to cook a delicious meal in just around half an hour. Its meal kits are only available with a subscription, but there are no registration fees – you only pay for the food and recipes.
You can choose between two meal plans – the 2-Person plan that allows you to cook scrumptious meals for 2 and the Family plan that is suitable for a family of 4. With both plans, you can decide whether you want to cook 2, 3 or 4 meals per week.
Subscriptions are automatically renewed, but you can cancel anytime you wish, even after your first delivery. You can skip or pause your subscription directly from your account and manage your orders up to 4 months in advance.
What Makes Chef’s Plate Different
Previously in this Chef’s Plate review, we mentioned that this service is not what we would call unique, but that does not mean that it is not worthy of your attention. In fact, its dedication to excellence makes it a premium choice for a vast number of customers, particularly omnivorous foodies who like to try out new recipes but want to cut down on the time spent in the kitchen.
Its ingredients come from local and national farms that provide responsibly grown produce and meat. Everything you receive is much fresher than the ingredients you can buy at the store. What is more, you get to know where your food comes from and learn all about its top purveyors and farmers and their signature products, including Kozlik’s Canadian Mustard, Albert’s Leap Cheese, Unionville Mushrooms, and E&B Medel Orchards.
For customers who want to share the joy of cooking with Chef’s Plate with their friends and family, the service has prepared thoughtful gifts. Every time you successfully refer a friend, you get 2 free servings with your next delivery and your friend gets 3 servings off the first order.
If you need to get a nice gift fast, you can purchase a Chef’s Plate gift card, with the value of your choice. Gift cards can be redeemed for any 2-Person or Family box.
Meals And Recipes
Depending on which plan you opt for, you can choose your recipes from the 2-Person or Family menu. The 2-Person menu features 9 recipes, including two 15-minute meals, while the Family menu includes 7 meal ideas, including the same two 15-minute meals featured on the 2-Person Menu. The selection of recipes changes weekly.
The dishes are quite varied and feature creative combinations of seasonal produce, high-protein meat, fish, and seafood, with moderate carb content – just enough to make the meals more comforting and satisfying. The calorie count normally ranges from 430 to 720 calories per serving.
What we found to be a bit disappointing is the fact that this service does not go out of its way to satisfy the needs of people on special diets. On occasion, it offers recipes that are gluten-free, dairy-free, vegetarian or vegan, but such meals are not numerous and they are not available every week.
The meals normally take between 20 and 35 minutes to make and the service frequently offers one-pot recipes that minimize cleanup. Every recipe includes information on the difficulty level. Most recipes belong to the easy and medium categories.
The service provides everything you need to cook the meals, apart from the basic pantry items, including salt, pepper, and oil. The recipes do not call for any fancy tools. All you need are pots, pans, a chef’s knife, parchment paper, a casserole dish, baking sheets, and measuring cups and spoons. A digital meat thermometer can be of use, but it is not a must.
Thanks to incredible transparency and straightforward pricing, Chef’s Plate allows you to easily figure out the total cost of your orders. The meals do not come with individual prices; instead, the price is determined based on the number of servings per meal.
If you opt for the 2-Person plan, you pay $10.95 per serving. With the Family plan, you pay $9.75 per serving. The price remains the same regardless of whether you order 2, 3 or 4 recipes per week.
Shipping is free on all orders, with the exception of the 2-Person boxes with 2 recipes, which come with a $6 shipping fee per box.
Unfortunately, Chef’s Plate meal kits are not available throughout Canada. At the moment, the service ships to most addresses in Ontario, British Columbia, Alberta, Manitoba, Saskatchewan, Prince Edward Island, New Brunswick, Nova Scotia, and Quebec. Deliveries are made Monday to Friday and the delivery day depends on the location. You do not have to be at home to accept the delivery, as long as there is a safe place to leave the package.
- Responsibly grown, healthy produce, meat, and seafood
- New meal ideas every week
- Quick, easy-to-follow recipes
- Referral program
- Free shipping (except for 2-Person boxes with 2 recipes)
- Lacks options for special diets