Plant-based is the new black and it seems like all the major players in the meal kit market are trying to keep up with the trend. In July 2019, Blue Apron meal kit service announced that it would start offering Beyond Meat vegan burgers in its kits within a month. Around the same time, HelloFresh introduced these popular vegan burgers to its Canadian menu.
Now, the time has come for HelloFresh fans in the US to enjoy the same benefits and try out HelloFresh x Beyond Meat kits themselves.
A Delicious Partnership
HelloFresh’s premium craft burger collection is already well-loved among the company’s patrons and it may become even more so with the addition of burger kits designed in cooperation with Beyond Meat. The first kit crafted in partnership with the meatless meat giant will grace the HelloFresh US menu during the week of September 14, 2019.
Patrons can look forward to cooking Goudalicious Beyond Burgers with a side of potato wedges and creamy mustard aioli. Although seemingly complex, these burgers should take just 35 minutes to make. According to the words of the company’s Vice President Of Procurement in the US, the goal is to provide burger fans with an eye-opening home cooking and dining experience. More precisely, HelloFresh’s representative stated that:
“With the addition of the Beyond Burger to our menus, we’re excited to give our home cooks the opportunity to discover new ways of cooking delicious burgers using this innovative plant-based protein.”
Whether you are trying to make your diet more flexitarian or just like trying out new burger options, HelloFresh x Beyond Meat kits sound like a meatless treat you should not miss.