Important update: In December 2017, Habit stopped delivering its fresh meals in order to work on a solution that would allow it to ship meals across the country. The company has not yet set a date for the relaunch of its meal delivery service. Stay tuned for fresh updates.

Imagine a scientist took a look at your DNA, ran a couple of extra tests, told you exactly what you need to eat in order to be in the best possible shape, and then a meal delivery service provided you with freshly made meals that are in perfect accordance with what science says you should eat. This may sound like science fiction, but it is actually a brief summary of what a revolutionary service called Habit offers to its customers. Read this Habit review to find out what this unique meal delivery service can do for your diet and overall health.

Habit homepage

How Habit Works

Your journey toward the healthiest version of yourself starts with an at-home nutrition test kit. The kit includes the Habit Challenge Shake, which is a beverage designed to identify the ratio of carbs, fats, and proteins that is optimal for your body, three blood samples analyzed for all relevant nutrition-related indicators, three DNA samples used to identify genetic factors that shape your dietary needs, a digital questionnaire with questions about your weight, height, and other important details, and a measurement tape you should use to measure your waist.

Once you go through all the tests, you mail your samples to a lab. Once the samples are analyzed, you get a biology report that helps you understand your results, as well as a completely personalized nutrition plan designed to suit your individual dietary needs.

Habit is there to provide breakfasts, lunches, and dinners that are in strict accordance with your personal nutrition plan. You can decide whether you want to get 3, 5 or no breakfasts, lunches, and dinners and have your meals delivered 1 to 3 times per week, depending on the plan you opt for. Subscriptions are automatically renewed every week but you can cancel whenever you want.

Habit how work

What Makes Habit Different

Habit is completely different from nearly all meal delivery services on the market. It takes a unique scientific approach to nutrition and gives personal meal planning a whole new meaning. By taking into account you vitals, genotypical data, and phenotypical data, it will build a unique meal plan just for you. Basically, it analyzes your needs from a variety of different angles, determines exactly what you need, cooks the meals for you, and delivers them to your home.

Not only do you get a meal plan that is uniquely yours and delicious, perfectly healthy meals cooked especially for you, but you also get the help of a coach who can make it even easier for you to reach your health goals. Whatever advice you may need, from setting realistic goals to meal ideas, you can turn to your coach who is available whenever you need help and can be contacted via phone or text. Habit provides a 100% personalized nutrition experience that is not to be missed.

Meals And Recipes

Previously in this Habit review, we said a couple of words about the meal options this company offers. Of course, there are no standard menus and plans, as everything is completely customized to suit your nutritional needs. You get to further customize your deliveries by choosing how many meals you want to receive and how often.

Habit meals

Every Sunday, you can take a look at your custom menu and decide which meals you want to order. You need to make your decision by 11:59 PM PST on Tuesday. You can order a different number of breakfasts, lunches, and dinners every week (the options include 0, 3, and 5), so your deliveries can perfectly suit your changing schedule.

If you are allergic to something or have any kind of dietary restrictions, such as vegetarianism or veganism, you can be sure that Habit will do everything possible to accommodate your needs. The goal of this service is to provide exactly what your body needs and no request of yours is considered unreasonable.

Habit meal


The nutrition test kit, test results, your personalized nutrition plan, and coaching come in a bundle called Habit Core, which costs $299 plus $10 for shipping and handling.

As far as the meals are concerned, breakfasts start at $7.99 while lunches and dinners start at $13.50. The more meals you order, the lower the price per meal. Shipping is free of charge on all meal orders.

Delivery Areas

Habit prcing

Habit nutrition test kits are available throughout the US, with the exception of New York, New Jersey, and Rhode Island. Until December 20, 2017, the company’s fresh meals were available in the San Francisco Bay Area. Due to increased demand, the company has put its fresh meal delivery service on pause in order to focus its efforts on achieving nationwide coverage.

We will inform you as soon as the meals become available again. In the meantime, you can enjoy the benefits of the newly developed digital tools, recipes, and meal planning and nutrition tips Habit has been working on in the past months.

  • Scientific approach to nutrition
  • Completely personalized nutrition plans
  • Professionally cooked meals that suit your needs
  • Meals customized for allergies and dietary restrictions
  • Choose meals from your custom menu
  • Order a different number of meals every week
  • Free shipping on all meal orders


  • Does not fit every budget

Bottom Line

You may have noticed that we are thoroughly impressed by the offer of this one-of-a-kind meal delivery service. Not every day do we encounter a service that uses scientific methods to determine what you should eat and also provides delicious meals made just for you, created with all of your needs and preferences in mind. The Habit Core kit is not too affordable, but keeping in mind that it contains DNA and blood tests and a range of other components analyzed by scientists and nutritionists, we really did not expect it to cost less. The meals are more than reasonably priced, you pay less per meal if you order more, and shipping is free of charge.

The future of nutrition is here and we cannot wait for the company to expand its delivery area and allow everyone in the country to enjoy the benefits of improving their health with Habit.

Habit Rating

Our ratings are the result of an objective and independent evaluation of Habit, generating the final rating that reflects the overall quality of the company. Ratings may change as the service changes.

Meal Options
Nutritional Value
Portion Size
Final Rating9.2/10

User Reviews (16)

    Habit user rating based on 16 user reviews.

    The reviews listed below reflect the opinions and experiences of real users and are in no way influenced by the meal delivery companies. Before publishing each review, our team checks whether it was submitted by an actual user in an effort to prevent false or spammy reviews.

  • Submitted By Curious Tester on 03/19/2018
    They don't do food delivery, do they? I was curious about this until I saw a story that JAMA said DNA doesn't influence weight loss. I think I believe JAMA more than some company that seems to promise more than it can deliver.
  • Submitted By Dana on 02/27/2018
    I'm still waiting on getting my results. I don't think if I had read more and had known that it would take 6-8 weeks to get the results whether I would have chosen this. I also didn't realize that i had to buy in to the food delivery piece. I"m looking for some guidance with regards to how i should be eating and what I should be eating and then hopefully cook for myself. I am anxiously awaiting the results. Email responses seem somewhat generic. I hope when my results are back that I will be happy with the person who goes over everything with me.
  • Submitted By Renea on 02/23/2018
    1 star rating because you can't rate less than 1. This company took my order for a kit and was not able to fulfil the order. I requested a refund via email, I have had my email acknowledged by the company. The company reps first stated my package had already been mailed out, when in fact it had not. After contacting the company again, it was stated that a return label was sent to me from Fed Ex and "all I have to do is return the Habit DNA kit upon receiving it using the return label provided by Fed Ex. Needless to say it required another email before I received that label. After several weeks now of waiting to receive a package that I am suppose to return promptly in order to receive a refund of my money I have yet to receive the originally confirmed package sent via Fed Ex, or my money. I am not sure if this company is scamming people out of their money up front in order to purchase the DNA kits to send to you or not. But tje whole situation has been sketchy. Buyers Beware.
  • Renea on 03/09/2018
    It's now March 9th and still no kit. Reported this company to FTC.
  • LitLitia fbedfrgvaesrdflitia on 02/26/2018
    I have the same issue -- got support email that it was being sent that day and still nothing. I am wondering if this is scam as well
  • Submitted By Margarette Warren on 02/05/2018
    Finally, someone who doesn’t just claim to know nutrition. Sure, it’s not cheap, but I don’t think it should be, these guys work hard and they deserve to be paid.
  • Submitted By Mary Spinks on 01/31/2018
    I am absolutely wowed by the whole idea, but what’s up with the delivery??? Are they gonna make us wait forever or what?
  • Submitted By Brendan Burns on 01/29/2018
    There are two things I love more than anything – science & food. Not seeing any major results yet, but boy, was the testing fun, it’s like a personality test for your gut :D
  • Renea on 03/09/2018
    Have you received your kit yet? Well it's March 9th and I ordered the kit in January and I have not received it yet, and no refund of my Money either.
  • Submitted By Jacki Hershberger on 01/25/2018
    I just ordered my kit, but I really appreciate that Habit will use my DNA results from 23andMe. I only had to order the test kit for $99.00, and saved almost $200.00 by not having my DNA results redone. I’m looking forward to starting the process!
  • Submitted By Misty on 12/13/2017
    Can't start any of this right away. It takes about 3 weeks to get your testing kit and 6-8 weeks for any results. Emailing isn't easy or fast either. Takes about 2-3 weeks for email responses. Voicemails are answered 3-7 days later. Unless you are in SF, this probably isn't a good choice.
  • Submitted By Matt Johnston on 10/19/2017
    The test is waaaaay too expensive. I wanted to try it out immediately, but when I saw the price, 300 bucks, wow, ain’t nobody got cash for that.
  • L on 01/10/2018
    Right now they are doing a $100 off until 01/31/2018 making the test $199 which is still a little pricey to me but comparable to the cost of most medical lab tests without insurance. If you have amazing insurance, you might check to see if it's covered. If you have an HSA, you can probably use that to pay which is what I plan to do whether it's covered or not. Just throwing it out there.
  • Submitted By Ryan Rapp on 09/11/2017
    Why do they only ship to SF Bay, so disappointed.
  • Submitted By Meredith Holland on 07/05/2017
    Three weeks since I started and I’m already down 7 lbs, my mind is clearer, and I have more energy than ever in my life. Can’t believe it was all about saturated fats, I thought I was eating healthy before. Eyeopening, really.
  • ST on 01/16/2018
    My point is why sell this product on National television if I can reap the full benefit. I live on the east coast and WAS interested but now since reading the cons, I can’t obtain the meals. What a disappointment.
  • Show More Reviews ...

Habit Coupons

We found 0 verified Habit promo codes for April, 2018.

There are no Habit coupons or discounts right now.

Habit Review
Updated : 2018-04-18
Rating : 9.2/10
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