You may recall that the famous vegan meal kit delivery Purple Carrot was acquired by Japanese online grocery Oisix in Q2 2019. In the meantime, not much was revealed about potential plans to introduce Purple Carrot kits into Oisix’s offer. Now, half a year after the acquisition, we are happy to hear that Japanese vegans and flexitarians will finally get the chance to cook with Purple Carrot.
The First Vegan Meal Kit Delivery In Japan
What makes the news particularly exciting is that Purple Carrot practically has no competition in the market. In 2011, Oisix launched the first ever meal kit line in Japan. Now, it is taking it one step further by being the first company in the country to introduce plant-based meal kits. This novelty is sure to delight numerous vegans and flexitarians that have been looking for an easy solution for plant-based cooking.
Purple Carrot meal kits will be sold through the Oisix website and the target audience potentially includes about 25% of Oisix customers who are seeking a convenient way to eat more plants, according to a recently conducted survey. Keeping in mind the busy modern lifestyle of Japanese home cooks, Purple Carrot has designed 20-minute kits inspired by Asian cuisines. The recipes will include the likes of Tofu Bibimbap with Komatsuna, Leek and Carrot, and Spicy Chickpea Coconut Curry.
We hope that Purple Carrot will become as popular in Japan as it is in the US and we are definitely looking forward to learning more about customer feedback in the upcoming months.