Alongside many illustrious names in the culinary world, HelloFresh took part in the “Eat (RED) Save Lives” campaign to raise awareness for the ongoing fight against AIDS. The campaign started on May 23rd and it comprises limited edition meal kits (HELLOFRESH RED) and custom-made easy-to-follow recipes, designed by (RED) Ambassador Chefs Mario Batali, Rachael Ray, Emeril Lagasse, and Carla Hall.
During the campaign, HelloFresh will be giving a 20$ discount for every new subscriber using the code “HELLORED” and, in turn, they will donate 20$ for every meal kit ordered. The discount is applicable only to the first box.
The Bill & Melinda Gates Foundation has promised to match every HelloFresh donation, up to the amount of 500,000$. Customers can also donate directly through the HelloFresh website and The Gates Foundation will match their donations, up to 75,000$.
Ed Boyes, Chief Executive Officer of HelloFresh, said:
“Working with these (RED) chef ambassadors to support an important issue is a true honor for HelloFresh. Bringing EAT (RED) SAVE LIVES into customers’ homes with our meal kits will surely help in making an even larger impact in fighting AIDS. HelloFresh is a natural partner to generate awareness and empower home cooks to be a part of the (RED) impact.”
Chef Mario Batali stated:
“It’s a beautiful thing when food not only brings people together but does so in a way that means real impact on the AIDS fight. Thanks to the enthusiastic support of so many of my heroes in the culinary industry we’re taking the campaign all across the country. So whether you’re eating, drinking or Tweeting, your choices really do count this June.”
As Chef Batali hinted, this year brings a new outline of RED’s culinary campaign. The Bank of America and Bonnaroo are also joining the initiative, alongside HelloFresh. Together with RED, they will organize various events throughout June, the most important one being the Eat (RED) Food & Film Festival.
The manifestation will take part on June 20th in Bryant Park, New York. Visitors and culinary aficionados will have a unique opportunity to relish the ultimate picnic dinner, New York style. The menu was designed by Mario Batali, Jean-Georges Vongerichten, Ina Garten, Danny Bowien, and Angie Mar. Ticketed guests will also be able to enjoy an outdoor screening of the American classic “Sleepless in Seattle,” Birra Moretti beer, summer cocktails, and Josh Cellars wine. The current ticket price is 100$, with 100% of the sales going to battling AIDS with RED. With every-dollar-matched by the Bill & Melinda Gates Foundation and Bank of America, every ticket results in 600$ aimed at fighting AIDS.
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