Meal kits are designed to make everyday cooking a whole lot easier, with pre-portioned, quality ingredients and quick and simple recipes delivered to your doorstep every week or as often as you please. While this concept may universally appeal to overworked home cooks who’d like to spend less time in the kitchen and browsing the aisles, is it really something everyone can afford? It is now, thanks to Marley Spoon’s new meal kit service called Dinnerly.
Is Dinnerly Really That Affordable?
You better believe it. Dinnerly is the most affordable meal kit service around. It offers meal kits at only half the usual price, with every meal costing as little as $5 per serving. Before you jump to any conclusions, we’ll highlight that the quality of the ingredients is not compromised. You still get the fresh, natural produce and sustainably grown, antibiotic-free meat of the kind normally offered by Marley Spoon. However, what you do not get are exotic and luxury items that would increase the cost of the meals.
Dinnerly also cuts down on the costs by offering digital recipes instead of the lovely print-outs Marley Spoon delivers with every kit. While it may be nice to be able to add the fancy printed recipes to your cookbook, it’s really not something you cannot live without, especially if it means that you pay way less for equally delicious food. Unfortunately, shipping is not free, but even with the added shipping costs, the price per meal is much lower than you would expect it to be.
If you are wondering what’s in it for Marley Spoon, the answer is simple – by offering more affordable meal kits, it can gain more customers who would otherwise decide against meal kits because they cost more than they are willing to spend. The company believes that the new service will not negatively affect the revenue of the original Marley Spoon service. The folks behind Marley Spoon even believe that Marley Spoon will still be more profitable, just like iPhone attracts more money than the not-so-coveted smartphones.
What’s The Catch?
Honestly, there isn’t any. The people behind Marley Spoon simply noticed that there are more people who want to purchase meal kits than those who can afford them on a weekly basis and had a glorious light-bulb moment. They decided to attract more customers with a great service that costs less and offers quite a lot. Sure, you don’t get filet mignons every day and there aren’t that many dishes on the menu, but the price is great, the food is delicious, and you get more time for yourself. Everybody wins.