FreshDirect VS True Fare

UPDATED Jul. 2018
Table Of Contents+

When choosing between two such amazing services like True Fare and FreshDirect, you need to take a good look at all the little details that may make one superior to the other. The goal of this True Fare VS FreshDirect comparison is to provide an objective assessment of the quality of both services based on the degree to which they satisfy all the major criteria for meal delivery comparison. View the scores they received on every criterion, take a look at their most prominent features side by side, and discover which one of them has done more to ensure your complete satisfaction.

True Fare
Top-Quality, Organic Whole30 Meals
VS
FreshDirect
More Options Than You Ever Imagined

Highlights

True Fare
True Fare, formerly known as Pre-Made Paleo, delivers wholesome, nutrient-dense Paleo meals suitable for various healthy diets and made of the finest, certified organic ingredients.
  • Average Price Per Meal: $12.70
  • Shipping Cost: $0 *
  • Delivery Area: 50 states
*free over $50
FreshDirect
FreshDirect is a huge marketplace filled with fresh food items, ranging from meals and meal kits to groceries, baked goods, and treats of all sorts, all natural and reasonably priced.
  • Average Price Per Meal: $20.00
  • Shipping Cost: $6.99
  • Delivery Area: 6 states

Compare Features

True Fare
Best For
Best for individuals on low-carb diets, Paleo lovers, and people who want to eat natural, organic food
Menu/Meal Plans
True Fare's menu features a number of options, including Whole30, AIP, and Ketogenic, as well as Spring Menus, Breakfast, Wild Caught Fish & Seafood, and A La Carte Individual Meals and Vegetable Sides.
Recipes/Meal Options
True Fare offers around 50 meal options for you to choose from.
Meal & Recipe Variety
True Fare offers organic, gluten-free, grain-free, legume-free, lactose-free, low-carb meals. Its menu includes Paleo-friendly, keto-friendly, Whole30-compliant, and AIP-friendly breakfasts, lunches, and dinners. In addition to standard meals, it offers exotic dishes made of venison, elk, wild boar, water buffalo, and alpaca meat.
Food Quality
True Fare sources certified organic produce grown on Georgia farms. It uses antibiotic-free, grass-fed, and grass-finished beef, free-range poultry, game meat, and wild-caught sefood. All of its meals are free from refined sugars and artificial substances.
Nutritional Value & Portion Size
True Fare meals usually come in 6 oz. servings and rarely contain more than 350 calories per serving. They are nutritionally balanced and mostly free from trans fats but may contain significant amounts of cholesterol.
Subscription Flexibility
If you wish to cancel your True Fare subscription, you must do so 7 days before your renewal date. For all other questions about the service’s flexibility, you should contact True Fare directly.
Refunds
True Fare may issue refunds, but you must notify the company of your complaints within 24-48 hours after your delivery has arrived.
FreshDirect
Best For
Best for individuals looking for a one-stop shop for all their dietary needs
Menu/Meal Plans
Fresh Direct provides its customers with several ordering options, including meal kits, ready-made meals, and various food items.
Recipes/Meal Options
With Fresh Direct, you have thousands of food items, hundreds of dishes, and around 40 meal kits at your disposal.
Meal & Recipe Variety
FreshDirect offers omnivore, vegetarian, vegan, organic, low-calorie low-carb, low-fat, and gluten-free meals and meal kits. Its ready-made dishes include breakfasts, entrées, sides, appetizers, and soups, as well as a variety of sauces, marinades, salsas, dips, salads, pizzas, sandwiches, wraps, marinated meats, kabobs, and even sushi. You can also purchase groceries, pastry, and beverages.
Food Quality
Although FreshDirect offers a vast variety of different products, what they all have in common is that they are fresh and generally made of high-quality, natural, and organic ingredients.
Nutritional Value & Portion Size
As FreshDirect offers over 3,000 food items and hundreds of meals, nutritional value and portion size vary significantly. However, since the company uses natural and organic ingredients, the products are generally healthy and rich in nutrients.
Subscription Flexibility
If you wish to modify or cancel your order with FreshDirect, you can do it at any time, but you must notify the company before the cutoff date, which depends on your location.
Refunds
If you are not happy with your order from FreshDirect, contact the company straight away and you will either get a replacement or refund.

Suitable For

True Fare
Meals For Families
Meals For Kids
Meals For Seniors
Meals For One
FreshDirect
Meals For Families
Meals For Kids
Meals For Seniors
Meals For One

Compare Meal Options

True Fare
Vegetarian Meals
Vegan Meals
Paleo Meals
Keto Meals
Low-Carb Meals
Low-Fat Meals
Meals For Diabetics
Gluten-Free Meals
Organic Meals
Weight Loss Meals
FreshDirect
Vegetarian Meals
Vegan Meals
Paleo Meals
Keto Meals
Low-Carb Meals
Low-Fat Meals
Meals For Diabetics
Gluten-Free Meals
Organic Meals
Weight Loss Meals

Compare Extras

True Fare
A La Carte Menu
Gift Cards
Marketplace
FreshDirect
A La Carte Menu
Gift Cards
Marketplace

Compare Ratings

True Fare
FINAL RATING
9.4/10
Meal Options
Variety
Nutritional Value
Portion Size
Flexibility
Price
FreshDirect
FINAL RATING
8.0/10
Meal Options
Variety
Nutritional Value
Portion Size
Flexibility
Price

Compare User Reviews

True Fare
  • Submitted By Shannon Bathurst on 03/15/2018
    I received my 30 day fully prepared meals from True fare about 7 days ago. 30dayWhole challenge. Very simple. Pricey. But worth every dime. The price just makes me super committed to staying focused on the diet. The day I received the fully prepared meals...I got ziplock bags and went by the weekly menu and separated all 30 days into the bags. Marking them for each day and what week. That took time. But was well worth it. Then froze everything but first week. I received so much food that I even had 3 to four full bags of extra food left. Probably enough for another month or 30 days. I had started to prepare myself for this diet a week in advance. Reading all I could about it. So in one week plus the week I did preparation to be on this diet I have cut out all the sugars and processed foods and all recommended things to cut out. I Increased fresh vegetables and fruits. I have already lost in 2 weeks 10.5 pounds. Hoping to stay on diet until I loss the other 20 I need to lose. Then continue on my own making my own meals. My stomach no longer is upset everyday,I have more ambition and energy, even my back pain is going away. The prepared food is more than filling. Which totally surprised me. As I only put 3 bags in each zip lock bag and also supplement with the trail mix and fresh fruits or veggies if Im hungry. But I rarely am. This is the best I have ever felt on a diet...which feels like no diet at all. The only work involved was separating each days foods into the ziplock bags the day the food arrived. I love it and highly recommend it to anyone.
  • Submitted By Sunnie Thornton on 20/20/2018
    I have type II diabetes and last year my doctor recommended the Whole30 program to help me manage my diabetes. I attempted the Whole30 (made it through day 27) and was completely overwhelmed by the amount of cooking, food prep, shopping, cleaning, etc. I felt like I was spending an average of three hours in the kitchen each day, and that just does not work for my schedule. The added stress of this definitely hindered the positive effects of the program as most days my stress levels were extremely high causing unstable blood sugar. This year, in another attempt to get my blood sugars under control and to improve my health in general, I decided to do the Whole30 again but this time to save up my money and purchase the TrueFare 30-day Whole30 plan. I really expected to love it considering the price tag of $900.00 ($10/meal). I definitely love the convenience of it (the food is just so-so and lacks variety, which I could handle and wouldn’t be too big of a deal on its own), but there was a major problem that I have been going back and forth with TrueFare customer service on: The nutritional information varies on 1) the food labels (that are on each individual food packet), 2) the menu flyers (that are shipped with the food), and 3) on the online nutritional information posted on the website. Here is an example of the Pork Skillet: • PROTEIN: Package: 14g; Online: 23 g • CALORIES: Package: 240; Online: 330 • CARBS: Package: 9g; Online: 14 g • FAT: Package: 16g; Online: 20g Here is an example of the Chimichurri Chicken • PROTEIN: Package: 37g; Flyer: 29 g • CALORIES: Package: 310; Flyer: 280 • FAT: Package: 15g; Flyer: 12g Another example of inconsistencies and errors: • The last meal at the bottom of Menu ‘R’ says “US Wellness Meats Grass-Fed Pink Peppercorn Braised Beef served with Organic Cauliflower Rice Pilaf.” • TrueFare prints the nutritional information on the back of the same flyer and the pairing for the beef is listed as “API Cauliflower Pilaf with Mushrooms.” • The label on the actual pairing I received was “Cauliflower Rice with Sweet Potatoes.” And of course, the nutritional information on the label obviously doesn’t match what’s on the back of the flyer. • The ingredients on the label state that there are brussels in the ingredients, but I definitely did not see any – just cauliflower and sweet potatoes. After multiple emails with TrueFare, Joseph admitted there was confusion and that they had some type of glitch / labeling issue as they were switching over from Pre-Made Paleo to TrueFare and that some products were mislabeled and incorrect. It was extremely time consuming emailing them or calling them trying to get a straight answer as to which nutritional label and ingredient lists were correct – and I’d have to do it for each discrepancy I came across. I finally gave up. On Whole30 you don’t typically track calories, macronutrients, etc., but since I am diabetic, tracking carbs is essential to my overall plan to figure out what works best for my body and I can eliminate the use of medications in controlling my blood sugar, and I stressed this fact to customer service. I communicated with TrueFare about this issue multiple times and also expressed my dissatisfaction with the issue at hand. I had asked that the *actual/correct* nutritional information for each meal be emailed to me, but that request was ignored. Nothing was done by TrueFare to rectify the situation and the only apology I got was a casual (and seemingly insincere) “sorry for the confusion.” Considering this plan was endorsed by Whole30, and considering the hefty price tag, I am highly disappointed with the issues I’ve experienced with this company and I question the integrity of what I’m eating. It would benefit TrueFare to take customer complaints more seriously and improve the customer service side of the business. I do not feel and adequate attempt was made to resolve or rectify the issues I had with my order, especially considering TrueFare was aware of the labeling issue yet continued to send food out anyway. $900 is a lot of money for most single people to spend on a months’ worth of food, and the lack of customer service and conflict resolution is truly disappointing. Unfortunately, I can’t recommend TrueFare until they are able to correct the labeling issues/glitches and improve their conflict resolution standards.
  • Submitted By Julian Keegan on 06/30/2017
    Not the cheapest, but definitely the best paleo meals I’ve ever had. Meal pairings are my favorite!
  • Submitted By Denis O’Connor on 05/21/2017
    I like the food, great options you’ve got over there. But I really get confused wandering around your site, pls do something about it.
FreshDirect
  • Submitted By Henry Giles on 07/22/2017
    I’m a lazy guy, so this kind of store is exactly what I need. Groceries – they’ve got ‘em, meals – so many options, beer – hell yeah.
  • Submitted By Laura Forbes on 05/05/2017
    Sure, it’s convenient, but it’s not as good as it’s hyped up to be.
  • Submitted By Hannah Rogers 3.5 on 03/14/2017
    The food’s awesome, but it’s too pricy if you ask me.

Winner

True Fare is a unique meal delivery service that provides chef-prepared meals designed in accordance with the rules of the Paleo, ketogenic, Whole30, and AIP diets. It allows you to choose from a range of specialized meal plans or opt for a la carte ordering. Learn more about the delicious options it offers in this comprehensive True Fare review.

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